LOREAL TECHNIQUE HiColor Red HiLights Permanent Hair Color for Dark Hair Intense Red Highlights No Pre-Lightening Required Rich, No-Drip Creme Quick Processing Time Magenta.

Superb

I am satisfied

Wow red

Fantastic colour payoff. Will buy again.

It really gives good color without having to bleach. Just use a developer volume 30 along with it and aluminum foil. Keep it for over 1 hour before washing. Two cons: 1. Pricey. But as it doesn't dry your hair and gives rich color in 1 application, i think it's okay. Although the mixture have a strong chemical smell, probably because of the developer I use. 2. Stays for 2 weeks. I shampoo twice a week. But it fades very evenly. I will definitely buy again

Good but delivery was late. Colour was as expected. Used for the first time.

Der is no cod system to buy ds product , i wanted to buy it but due to ds problem couldn't place my order

Deep red colour even on black hair.

works super well on my dark hair! I eas genuinely shocked at how bright red it got for the first time ever, after already trying to dye it red with other brands a few times. I used 20 developer!

Love this color, whenever I wanna go red I always run to this one no matter what color my hair is beforehand. If you don’t want to bleach I’d recommend this, you’ll still get a red look

I had been using the boxed hair dye kits & wasn't happy with the results (the color of the red wasnt intense enough). After doing some research, I stumbled across the L'Oréal HiColor HiLights & took a chance. Being used to the box kits where you have a bottle, I wasn't use to mixing in a bowl & applying with a silicone brush (& having to buy the developer separately). I'm glad i found this! The red is great & seems to be lasting considerably well. I would recommend only washing your hair once or twice a week though, & using colder water. It's been two weeks now since my dye day, & ive washed my hair about 4 times. The color is slightly fading, but this isn't necessarily a bad thing, as it looks more natural. Don't get me wrong, I love the bright look too after a freshly dyed job. I used the 30 developer creme. I would also recommend starting at your ends, otherwise your roots will be too bright. I started at the ends, & am happy with the results. in the past, with other hair colors I would always start at the roots & they would be much more intensely colored versus the rest of my hair. I was also concerned that this would damage my long hair & make it dry & brittle, due to the intense color. This has been the least damaging diy dye I've ever used! I'll have to eventually try the other colors too!

I use this all over my hair with a 30% developer. It comes out amazing and looks great when outside in natural light.

Love the colour it’s so gorgeous!