Aveda Men Pure-Formance Grooming Clay | Strong-Hold Hair Clay | Matte Finish | Lightweight

Best hair product. Great hold and long lasting

A great hair product and a great price. Would definitely recommend as it washes out easily, styles well and is significantly more expensive elsewhere.

Smells amazing. Light and lasts all day. I buy this on repeat

My husband loves it and bought another one

I had been using a hair dust product for over 10-years however, was advised by a barber that this can dehydrate the scalp and accelerate hair loss. Therefore, I made the switch to clay. There are a lot of clay products on the market so, finding a good one is difficult. I have tried quite a few at this stage, trying to find one which is of good value and performs well over a whole day. Many failed, especially to the latter. This clay is good. It holds itself well throughout the work day, even with medium-length hair (but obviously has better hold the shorter the hair). I only knock off a star because I'm not sure it's great value, as a tub of this only tends to last me around 6-weeks, even with rationed applications (which leads to around >£150 per year).

My hubby won’t use anything else. Hairdresser used to sell it to him but easier and cheaper this way. Used it for 9 years or longer now. What more can I say

This product smells great it also has a good hold, it will still be holding the following day.

Does the job goed product

Nobody makes grooming clay like Aveda. I've tried every other brand. This is the only one that looks natural, real matte, doesn't get greasy overnight (the others do), and still looks as good the next morning as the first morning. It holds up to rain well without being stiff, which is pretty impressive. You can continually restyle without losing position, or being forced into one position. This is a fantastic product. Expensive, but you get what you pay for here.

Ótimo aroma, deixa o cabelo bem leve e macio mas sem tanta estrutura

Entre perturbateur endocriniens, polluants, allergènes et éléments irritant ce n’est pas la meilleure cire. Si vous souhaitez avoir des cheveux dans 20 ans je ne le recommanderai pas. Je me suis tourné vers quelque chose de plus naturel.

Best hair clay I have used. Keeps my unruly hair in place. Flat finish and pleasant lemony scent. Not sticky either

Buona profumazione e consistenza