Jovoy 21 Conduit St. Eau de Parfum Spray for Men, 3.4 fl.oz. | Sophisticated Woody, Aromatic Perfume with Notes of Bergamot, Fir Balsam and Modern Woods

Description

Jovoy's new fragrance, "21 Conduit St," revisits a great classic of English perfumery while giving it a new, intriguing and decidedly modern twist. Whether the memory evokes dried Norfolk flowers hidden in ornate little bags, or the fragrance of a bottle of authentic British Eau de Cologne, lavender is to English perfumery what scones are to tea. The result of a creative tandem, 21 Conduit St gives the scent of lavender a singular sparkle. The accord comes from a formula by Oli Marlow, whose fascination with this aromatic note dates back to his childhood. He dreamed of giving it greater contrast, making it more multifaceted, elevating the spicy, fruity freshness and warming it with resinous notes. "It's a lavender chiseled by the freshness of cool, crisp oranges, the cheekiness of cassis and the bittersweet warmth of pine," explains Marlow. In Paris, her meeting with perfumer Marie Schnirer (Laboratoire Maelstrom) opened the door to a new world of raw materials, above all a quality of Javanese vetiver that enriches the whole with a whirlwind of smoky and earthy notes. “It’s like a very original hashish note,” observes Marie Schnirer. “But,” she adds, “above all, the secret of 21 Conduit St is the richness of its double lavender, a highly aromatic essential oil and an absolute with the notes of coumarone from a plant that has spent several days drying in the sun, radiates right through to the woody base of the perfume.” It is also a lavender wrapped in the freshness of citrus and the fruity notes of fir balsam, whose candied accents evoke a temptingly soft amaretto accord, balanced by a mysterious, sombre and woody facet. Elegant, intense and daring, 21 Conduit St radiates English elegance tinged with a touch of impertinence that gives it all its charm.