L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 51 Brazilian Brown (Bronzed Brown), Pack of 1, Hair Dye

I have level 7 reddish-blonde hair and I simply pump up the copper red color with this product. I get tons of compliments daily regarding my hair color. Not a colorist, I am a chemist, I do understand how the color wheel works and what I have to do to get the color I want and this works perfectly for me. I am a level 7 reddish blonde and this is also a level 7 copper/red/blonde so it will deposit perfectly and will pump up that copper red color I like so much. Keep in mind this is a copper red and will not be a true red. This has a red/orange base and will impart red/orange color. If you are seeking a true red then pick something else. I do get a kick out of my hair syulist at Regis who asked me if people do ask me if I am a colorist. She says the color is simply flawless and not everyone can carry this off as it deposits very heavily and it is very bright. The developer in this kit is 25 volume cream peroxide.If you want this color to last you have to use sulfate-free hair products or a line that will actually lock in the color. Products containing sulfates will make the color bleed. Personally, I use Diamond Shine by Zotos (Shampoo, Conditioner,Moisturizing or For Color Treated Hair makes no difference; and Illuminating Smoother or Shine Boost )and I never see any color bleed when I wash/condition my hair. Sadly, I find L'Oreal shampoos and conditioners to not meet their claims.Another thing regarding hair and chemistry: Best thing I use right after coloring is a cider vinegar rinse (1/4 cup of cider vinegar to 1/4 cup of water) and that will neutralize the peroxide (base) you just used to process the color. Additionally, this will strip out all the conditioners and chemicals that weigh hair down (i.e., when hair is over conditioned). The application of a weak acid will neutralize a strong oxidizing base like peroxide and stabilizes the pH of your hair. BTW-if you cannot find this, L'Oreal MR1 (from their Mega Reds Preference line mix with 20 volume cream peroxide) is a perfect match in their Preference line and it does provide 100% grey coverage. Feria does not provide 100% grey coverage, so keep that in mind when choosing your color.Zotos also makes Quantum Riveting Reds and I use that once a week and it keeps my color vibrant. You cannot beat the price at Sally's on Zotos shampoos and conditioners ($7.50/32 oz sizes).Of course, you can make your own by mixing some semi-permanent color, a similar shade to what you color with, with some sulfate free shampoo and this will also boost faded/fading reds.You have to realize that the color on the box is not what you will really get simply by applying what comes inside the box. Do be aware that L'Oreal has a line of Mega Reds (their Preference line) and that line is highly specific to what the base color of ones' hair. they have that line for blondes and brunettes. So if you are a brunette use the formulations specific to your color level or be prepared to double process your hair and lift it to a level where a formulation intended for higher level is actually going to take/deposit/lift as it was formulated to do. If you want gorgeous color than you have to look at your hair and determine what base color you have. If you have deposited color on your hair then the best thing to do is strip it out with something like One 'N Only Color Fix (get 2 bottles just in case, very gentle and no damage) then you are going to see what you are really starting with. Common sense would dictate that depositing color on color is a really bad way to go. Think about it: red and yellow make make orange, blue and red form violet, blue and yellow form a green base, green and yellow make blue on the cyan side...So taking all of that into consideration will indeed affect the color you get.When I decided to go back to my natural color and make it pop I had to recognize the fact I was using 30 volume peroxide to bring my hair to a platinum blonde color. I stripped the color with One 'N Only and then I used a filler (non-peroxide color/semi permanent color/a neutral toner for high lift blonde-a pale blonde shade mixed with 10 volume peroxide in order to deposit color into the porous cuticle, basically fill the cuticle with color and then I applied this color. If I had not done that the cuticle would never have held the color (it would have turned pink) as it was so porous due to the application of the 30 volume peroxide which is similar to bleaching. So now you can see why colorists are highly trained and really do know what they are doing. They do test strands for a reason and so should any amateur/novice.One more thing: Always check the contents of the box before you use the product. I have had the experience where the #74 color had been swapped for Feria N37, this would have been a disaster had I not known how to fix it. Feria 37 is a deep plum color and is a level 3 (very dark). I simply removed it with One 'N Only. Sometimes people swap things out and return them-happens.

I wasn't sure at first about this shade of dye, but I absolutely LOVE the color on me! It is soooo pretty! I have always used Feria Hair Dyes on my ash blonde hair, from Platinum to Copper, Crimson, Auburn, and Burgundy. I am obsessed with this shade and have already ordered more to do my hair with again! Although I want to order them all for myself, of course I highly recommend Feria Hair Dye in Coral Pink!

Im commenting on the product not the color. Hair color will come out very different depending on what you are starting with. Although I will say #51 Brazilian Brown is a great color that leaves behind a natural looking reddish cast to my very dark brown hair. I used Feria a lot when I was younger and changed the colors frequently. But once I used a very dark shade of Feria, hated it and found it was nearly impossible to get out, which I learned was a big problem with their types of dyes. After that I swore off Feria. That was my fault in color choice. I have been trying a lot of different color brands since. I find most of them to leave behind unnatural looking shades or dull quickly. I fell in love with Revlon Colorsilk. This is the most gentle brand I have tried with beautiful natural color results. However I often needed to color twice to cover roots (and no I do not have grays) and the color just did not last. Feria, if you choose the color wisely, is one of the best drugstore brands in my opinion. It covers roots, colors evenly, applies well, color is multidimensional and the color lasts, I recommend using color safe products. My hair also feels great afterwards (you must use the conditioner and leave on a few minutes, hair coloring no matter what brand is damaging your hair)The only drawback is the smell- its harsh and chemical. It lasted for days despite washing and my husband complained nightly.Just bought two more boxes today to keep in supply.

Many reviews complain about it being the wrong color, and that's completely true. You get a dark electric blue, nowhere close to a teal, but I bought it with the intension of getting that color so that didn't bother me. The smell is very strong, definitely recommend using in a room with ventilation.I'm used to semi-permanent colors, think manic panic, arctic fox, etc, so I was very surprised by the amount of steps and the fact that it doesn't look blue after you mix it, it takes a little while. That together with the strong ammonia smell made me feel like I had done something wrong in multiple points throughout the process but don't worry it's normal. Afterwards my hair was completely fine and healthy and I've never had a blue color that laster this long. It's been more than a month and a half and you can definitely still see the blue. It's faded a little but it hasn't gone to that ugly yellowish green tone. I would recommend it if you want to put a little bit more work in the moment and not have to worry about re dyeing your hair for some time. Ik that keeping maintaining blue hair can be exhausting some times.

Product was clearly expired or something, the color and developer came out black instead of white, and after rinsing it out, it actually gave me hot roots, like bright yellow. And the rest turned black. Do not recommend.