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✨ Prime your eyes, own the day — flawless, vibrant, unstoppable!
Urban Decay Eyeshadow Primer Potion in Nude is a vegan, cruelty-free, anti-aging primer that smooths texture, intensifies eyeshadow color, and prevents creasing for up to 24 hours. Designed for all skin types and tones, it features optical blurring pigments and skin-firming ingredients to keep mature and oily lids looking fresh and vibrant all day.

| ASIN | B0170K3IRY |
| Best Sellers Rank | #2,309 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Eyeshadow Bases & Primers |
| Brand | URBAN DECAY |
| Brand Name | URBAN DECAY |
| Container Type | Tube |
| Coverage | buildable |
| Customer Reviews | 4.4 out of 5 stars 11,478 Reviews |
| Finish Types | Sheer |
| Item Dimensions | 0.8 x 1 x 3.9 inches |
| Item Form | Cream |
| Item Highlight | Prevents Creasing + Fading, Works for All Skin Tones, Intensifies Eyeshadow Up to 24HR Wear, Available in 4 Finishes |
| Item Volume | 5 ml |
| Manufacturer | Urban Decay |
| Manufacturer Part Number | 1704451 |
| Material Features | Cruelty Free, Vegan |
| Material Type Free | Oil Free, Paraben Free, Phthalate Free, Sulfate Free |
| Model Number | 1704451 |
| Number of Items | 1 |
| Package Information | Tube |
| Product Benefits | Optical blurring pigments create a soft-focus effect that minimizes redness and smooths texture. |
| Skin Tone | All |
| Skin Type | Combination, Dry, Normal, Oily, Sensitive |
| Specialty | Anti - Aging, Color Enhancing, Color Extending |
A**R
Love this primer — provides a clean, shimmery base and helps a lot w/ eyeshadow & winged eyeliner
Same excellent performance as the original, only with a really pretty shimmer and base! Both my wife and I love using this one — I have fair neutral olive skin and she's a light to medium warm olive. Tube looks small, but lasts forever as it really doesn't take too much and it's very easy to overdo it. I'd say it tends to crease a bit except we have this issue with everything and if you're not doing any super complicated looks, you can set it loosely with setting powder tho i would use a thin brush to target mainly the crease. Also highly recommend using a q-tip or makeup spatula to remove product off the applicator instead of using directly on your eye or using your finger — much more hygienic that way and trust me, the few seconds are worth it to avoid dermatitis. Overall solid product. If you're unsure, they make a small travel size that goes on sale at times you can test before committing to the full-size version.
D**L
The Best!
Ladies, I have been using this eyeshadow primer for 4+ years now and I won’t change. I have tried less expensive ones and higher end ones and nothing compares to the staying power of this one! I am a first responder and I work 12 1/2 hour shifts. I also do a 2 mile walk/run on my break. The first pic was at 4:30 pm right before I left to work. The second pic is when I got back home from work at 6:30 am. Clearly I am not a professional makeup artist, but I do love eye shadows. All you need is a little, maybe two small swipes per eyelid and then pat it in with your finger tip. Give it a couple of minutes to set, then apply ur eyeshadow. I have never had any irritation, dryness nor cracking. And most importantly, no creasing. It holds the true color for the eyeshadow and stays in place for hours! It’s always a deal on Prime days! I would highly recommend this product!
A**1
Long-Lasting, Crease-Free Wear – My Go-To Eyeshadow Primer
I absolutely love the Urban Decay Eyeshadow Primer Potion and have been using it ever since my sister first gave me a tube to try. From the very first use, I noticed a huge difference in how my eyeshadow and eyeliner performed throughout the day. This primer works incredibly well at keeping my eye makeup in place. I apply a very small amount to my eyelids before eyeshadow, and it creates the perfect smooth base. A little truly goes a long way, which means one tube lasts me an extremely long time. The larger tube size is another feature I appreciate because it offers great value and doesn’t need to be replaced often. One of my favorite ways to use this primer is not only on my eyelids but also lightly under my eyes before applying eyeliner. Doing this helps my liner stay exactly where I put it, without smudging or fading. My eyeliner stays on all day, and I do not experience creasing or oily lids, even after hours of wear. Overall, this primer keeps my eye makeup looking fresh from morning to night. It prevents creasing, controls oil, extends wear time, and helps my eyeliner and eyeshadow stay vibrant and in place. I highly recommend it to anyone looking for a reliable, long-lasting eyeshadow primer that truly delivers on its promises.
T**E
I love the product but ….
I only gave it 4 stars and I’ll tell you why … first the product itself 6 stars! It works great!!! I love it. It kept my eye shadow and eyeliner on and in place for hours. I def recommend. Now it wasn’t hot the last couple days so I can’t tell you about creasing accurately. But I didn’t get any creasing otherwise. Now the reason why I gave 4 stars. I got the smaller bottle mainly to try it out to make sure I was going to like it etc. well trial size it sure is!! I am lucky if I got a week out of this little tube. It’s def gone now and I didn’t use a lot each time at all. So I’m kind of afraid to spend 30 on a large tube and only get 2 weeks out of it. You know, you can usually use make up much much longer than that. And $30 is expensive for 2 weeks. Heck $15 was expensive for less than one week!!! So I’m a little disappointed. Otherwise the product itself was great!
J**.
It's beautiful and very long lasting
Love this primer! Beautiful subtle color, not so subtle sheen. I'm not sure how it would look on ladies with darker complexions. It lasts a bit too well perhaps. I remove my makeup w/ thinned baby shampoo, (per opthalmologist rec.) and it's a bit challenging. But it holds onto shadow where I apply it, and gives a subtle sheen where I don't. I'm on my second tube :)
J**S
This Stuff Really Works!
It took me forever to decide to buy this, but I'm so glad I did. I bought the anti-aging transparent. It glides on my eyelids so easily and is very light (weight and color). At first I thought, " How can this stuff make any difference?" but then my eyeshadow went on so smoothly, and I only had to use half as much to get the same coverage - actually better coverage. I put some on each lid with the applicator and then smooth it from my lashes up with my fingers. It's great!
C**A
Best Shadow Primer
This is my favorite shadow primer. It slides on smooth and not sticky. I will even wear it without shadow and it looks really really good.
T**I
Like it
I really like this primer, especially the shimmer which could pass for eye shadow alone. It does last all day with no caking or oiliness. My only complaint is that the texture is dryer/chalkier than anticipated. In fact, I thought I had received a used tube at first. But I ordered a 2nd tube and the texture is the same. Weird! It’s almost like a mascara that you’ve had for two months.. a little dry.
A**Y
Bon produit
Bon produit mais pour moi qui porte des lunettes progressives donc quotidiennement, mes paupières restent grasses. Même si je veille à bien laisser sécher mes paupières avant de poser mon maquillage
S**A
Il mio preferito
E' da tanto tempo che uso questo prodotto, il trucco dura molto di più, stende un po' anche la mia palpebra (ho 60 anni). Anche quando non mi trucco questo prime da uniformita' alla pelle!! Arrivato in anticipo rispetto ai tempi di l
E**Z
Nothing beats this shimmering jewel
I've tried other eye primers and ended up back with this one as UB is the best for me - works through heat and sweat and best thing - it looks great on its own. It does hold the colours of any applied eyeshadow (for 8hr at least!) and is easily removed at the end of the night.
P**.
A little bit dodgy...
When it arrived, the outer box was a little dirty and already opened. From that moment, I felt uneasy about using it. Despite my suspicions, I opened the box and found the concealer’s cap was loose and came off easily. It made me really question if it was truly new and whether it had been stored hygienically. Since it’s something applied directly to my face, I’m a bit worried but still using it... I don’t think I’ll buy this again.
E**E
Yep!!
Love love love this product!!! Please never change the serum!!! Why hasn’t anyone else I have found thought of age defying eye primer!!! Perfection!!! Works like a charm!! Makeup lasts for hours just as you left it without reapplying and even if it is blended down to a minimal eye look and sweltering outside… the plus side is my eyes look less worn after weeks of daily makeup application
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