Jerome Russell Bblonde Maximum Blonde Toner Atomic Blonde 75ml

Amazing toner . I left mine on for abit too long and had a purple hue for afew washes but after that it’s such a nice cool blonde , defo recommended and will use this toner going forward

I have quite a lot of grey/white hair at the front. This product has been great at blending my previously dyed highlights and my growing in grey! It's also made my hair feel very soft and improving the condition. It was easy to use. Saves a visit to the hairdresser.

This is one of the best blonde toners on the market. I recently went back to blonde by bleaching my hair myself with wella Blondor to a level 9/10. I decided to also tone it with wella toners as I already had the developer which cost a bomb for my long hair and I didn't get the results I wanted and it made it like straw. I got the results using this magic potion in the ice blonde shade and conditioning it well after. I also use the silver one too which is lush. I use a strong clarifying shampoo or pre colour shampoo before it for best results.

Tip number one...find out what level hair you are! Please don’t expect this to work if your hair is orange or yellow. This is where the poor reviews come from, you will see no difference on a level 8 hair. You may think you have bleached enough to a light shade (banana skin yellow) but you are looking for a pale yellow, almost white (inside banana) A toner deposits colour...it does NOT remove colour and does not lighten hair. So definitely won’t work on golden or orange tones. I used this on my hair to prove to my daughter that her hair wouldn’t turn grey (she has newly bleached hair but wanted it toned and didn’t trust the colour on the box) My hair is darker than hers so I knew this wouldn’t work on my level 8 ish hair but I do have highlights and a few of my highlights are her hair colour (super light) So I proved to her that my hair didn’t turn granny grey but a few of my highlights that were same colour as hers did turn more white than yellow hue. This is a purple jelly like consistency but unlike purple shampoo this doesn’t flick everywhere and doesn’t turn hands purple. No you don’t need to buy or mix this with a developer. Shampoo hair with a clarifying shampoo (Paul Mitchell number 2 is a good one) to remove any build up on hair and scalp. Towel dry and massage through your hair. Dump all your hair on top of head, cover with cap, bag or cling film. Blast with hair dryer for few mins and leave for 30 mins or less if hair is super light and dry (worst case your hair will have a purple hue to it temporarily) Rinse off, apply heat protector and dry hair as usual. The product is a purple jelly like consistency but doesn’t flick everywhere or turn hands purple like purple shampoo does. When you apply it the product turns to a clear white foam like shampoo in a way. Product has a nice scent which can still be smelled after rinsing off. Toners aren’t permanent so they need reapplied every other week to maintain a consistent shade. If you are wanting to tone hair without bleaching it again to get super light. Pick a toner in your level. You will need a tube of toner mixed with a low percentage developer (remember you are adding colour so you don’t need a high volume developer) Or if that’s too complicated/expensive for you then you can buy a temporary colour box dye. So if you are an 8 say but hair has too much orange pick an 8 ash blonde. Look for ash, natural, cool in title and avoid gold, warm, honey etc in titles. If you pick too light a shade you will be unveiling more orange and yellows. Hope this helps someone out there. Good luck on your hair goal!

Such a great toner. Brings the blonde hair to very light white - blonde and also smells lovely. Such good value for money too. I have short hair so one bottle will last me about 5 or 6 times. And it also doesn't leave purple in your hair like other toners do. I recommend to all blondes. So fresh.

It was easy to use but on my bleached hair it just turned out an orange hue which looked terrible. I have used the other colours in this product and they're really good it's just the colour result I didn't like.

Perfect toner to even brassy highlights to a gorgeous caramel shade. I previously had a bad matchup of shade colour from old to new highlights and regardless of the salon using a toner I still found the colours were too contrasty. I risked buying and using a toner myself and am so pleased as the result is so much better. My hair is also super soft now.

It’s my first time using the white gold toner and I’m pleased to say I’m very happy with it. It doesn’t leave that grey or blue hue that some toners do. It’s brightened my white bits at the front and toned down the rest of my hair which was too warm. My hair feels soft after too. I will definitely be buying this toner again.