---
product_id: 9314330
title: "Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula"
brand: "color wow"
price: "€ 58.39"
currency: EUR
in_stock: true
category: "Color Wow"
url: https://www.desertcart.it/products/9314330-root-cover-up-instant-grey-coverage-and-highlight-touch-up
store_origin: IT
region: Italy
---

# Vibrant color match Multi-award winner Water-resistant formula Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula

**Brand:** color wow
**Price:** € 58.39
**Availability:** ✅ In Stock

## Summary

> ✨ Transform your roots, transform your confidence! ✨

## Quick Answers

- **What is this?** Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula by color wow
- **How much does it cost?** € 58.39 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.it](https://www.desertcart.it/products/9314330-root-cover-up-instant-grey-coverage-and-highlight-touch-up)

## Best For

- color wow enthusiasts

## Why This Product

- Trusted color wow brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Versatile Touch-Up:** Perfect for highlights or root touch-ups on-the-go.
- • **Instant Grey Coverage:** Say goodbye to unwanted greys in seconds!
- • **Mess-Free Application:** Achieve salon-quality results without the fuss.
- • **Sweat & Water Resistant:** Stay flawless through any activity, rain or shine.
- • **Thicker-Looking Hairlines:** Create the illusion of fuller hair effortlessly.

## Overview

COLOR WOW Root Cover Up is a revolutionary root concealer designed to instantly cover greys and touch up highlights. This multi-award-winning product is water and sweat-resistant, ensuring a flawless look that lasts. With a mess-free application, it creates the appearance of thicker hairlines, making it the perfect solution for busy professionals seeking a quick and effective beauty fix.

## Description

desertcart.com: COLOR WOW Root Cover Up, Platinum – Instant Grey Coverage and Highlight Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula : Beauty & Personal Care

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B00O5484NM |
| Best Sellers Rank | #1,100 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #4 in Hair Mascaras & Root Touch Ups |
| Department  | Unisex Adult |
| Is Discontinued By Manufacturer  | No |
| Item model number  | CW540 |
| Manufacturer  | AmazonUs/FEDM1 |
| Manufacturer recommended age  | 0 months and up |
| Product Dimensions  | 2.2 x 0.6 x 5 inches; 0.16 ounces |

## Product Details

- **Brand:** COLOR WOW
- **Color:** Platinum
- **Item Form:** Powder
- **Package Information:** Box
- **Product Benefits:** Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps.

## Images

![Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - Image 1](https://m.media-amazon.com/images/I/71qaxHV+pSL.jpg)

## Questions & Answers

**Q: Hi! I want to know haw long does it last one box if you use it ones a week? Tanks**
A: I have had my Color Wow Root Cover Up since May, 2014 and use it frequently, maybe once a week, and still have a majority of it left.  I love it.  It blends in well with my color and I can wait 3 times as long to apply color to my hair by using it.  I highly recommend this product.  I'm sure the one compact of powdered color will last me a full year if not longer.

**Q: Trying to figure out which to get the medium brown or dark brown? Any suggestions on how to choose?**
A: I use this to cover silver / grey roots (80% +) in the front of my head.  I color to a dark blonde (level 6-7). I opted to go medium brown rather than dark blonde in this product,  assuming the very light roots would lighten up the medium brown Color Wow.  It is a great match and so happy with my choice; I have extended my root coloring by 2+ weeks using this product.

**Q: What are the ingredients in this product?  Has it been evaluated for toxicity by a group like Skin Deep?**
A: Hello, Thank you for your message. The ingredients are as follows: synthetic Fluorphlogopite, talc, mica, octyldodecyl steroyl stearate, ethylhexyl, palmitate, zinc stearate, silica, zea mays starch, pentaerythrityl tetraisostearate, aluminum starch octenylsuccinate, kaolin, phenoxyethanol, dimethicone, triethoxycaprylysilane, ci77499, ci 77491.

**Q: does this wash out of your hair in the rain? How many uses in the compact?**
A: My hair hasn't been rained on.  It has been snowed on and it didn't rinse out.  It completely washes out during a shampoo.  I don't know how many uses in the compact.  I would think it varies according to how much outgrowth there is  My sister has had hers about 6 months & does not have to reorder yet.She uses it about 3 times a week

## Frequently Bought Together

- COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula
- COLOR WOW One Minute Transformation – Instant frizz fix| Nourishing styling cream smooths, tames + defrizzes on the spot| Avocado oil + Omega 3’s hydrate, repair for silkier, smoother texture
- COLOR WOW Dream Clean Duo - 100% clean, sulfate-free COLOR SECURITY SHAMPOO and weightless COLOR SECURITY CONDITIONER| Achieve Super Glossy, Hydrated Hair

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**Shop now:** [https://www.desertcart.it/products/9314330-root-cover-up-instant-grey-coverage-and-highlight-touch-up](https://www.desertcart.it/products/9314330-root-cover-up-instant-grey-coverage-and-highlight-touch-up)

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*Product available on Desertcart Italy*
*Store origin: IT*
*Last updated: 2026-03-02*