---
product_id: 911049
title: "Inbound Marketing: Get Found Using Google, Social Media, and Blogs"
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---

# Inbound Marketing: Get Found Using Google, Social Media, and Blogs

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs [Halligan, Brian] on desertcart.com. *FREE* shipping on qualifying offers. Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Review: The perfect tool for small business owners to educate themselves on new marketing culture - The Inbound Marketing book has this quote: "The purpose of business is to create and keep a customer - Peter F. Ducker". If you as a business owner has not embraced the new culture that is driven by community and social media, then it's time for you to do so if you are really serious about creating and keeping customers and many thanks to Brian and Dharmesh that now you can gain their wisdom by reading Inbound Marketing book. The book rightly states that "The true power of inbound marketing lies in its ability to not only stretch the top of your sales funnel (pull more people in), but also stretch the middle (get more to convert). The authors have done such an awesome job that this book can be used by business owners specifically small business owners to educate themselves about the new culture and take immediate actions following the To Do list given at the end of every chapter. Being working on a product focused around User Generated Content (UGC) I have read many books, articles and blogs on marketing, specifically internet marketing and social media and for me this book is an outstanding reader's digest summary of the following must-read books: The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,) , Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition) , Social Media Marketing: An Hour a Day , and Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand - Social Networking in a Web 2.0 World . On top of that, this book adds more value with 'To Do' lists and Inbound in action case studies. And guess what, it's only 200 pages. I wish I had this book few years ago. This book is divided in 4 parts. The first part is more like a warm-up session. It introduces you to the Inbound Marketing concepts and power of it. I appreciated the authors for using the Wellesley vs. New York analogy to convey the power of hub. The second part is on get found by prospects. This section revolves around remarkable content. The word "remarkable" itself was made popular by none other than Seth Godin in his book "The Purple Cow" where he talks about remarkable marketing. Before you start, a word of caution: The ideas, tips and tools presented by Brian and Dharmesh are secondary meaning that you have to have a remarkable product or service in the fist place. This book is not about making your business rank first on Google or Y! or Bing overnight. In fact Brain and Dharmesh advocate trying out these tools and finding what works or not for your business and have a chapter entirely on commitment, patience and learning. This second part has chapters on how to get found in Blogosphere, Google and Social Media. Now do not get any false presumptions that it's just one chapter on each. The authors have done a remarkable job of covering all the vital details. For example, in the get found in Google Chapter, you will find nitty gritty details like earlier words in the page title carry more weight than later words, optimizing URLs, factors that affect link value etc., and in the get found in Social Media, they describe in detail the differences between Digg and StumbleUpon. The third part is on converting customers (from visitors to leads, prospects to leads and leads to customers). Authors use the acronym VEPA to walk you through the process. You gotta read the book to understand what it is. This section helps the small business owners by providing solid information on creating functional forms, grading and nurturing leads, broadening your reach and tracking progress. The last part - making better decisions- talks about making better marketing decisions, hiring the right people, picking up and measuring PR and watching your competition. I really liked the chapter on picking and measuring your people (Digital Citizens vs Digital Visitors, Web reach etc.). If you are a business owner, this section helps you hiring the right people, what to look into PR when selecting one, how to watch and track your competitors' web reach. Overall, this book is a required reading for any business owner, but is particularly very well suited for small business owners who do not have budget to hire SEO or SEM consultants and who would like to try themselves. It covers not only the technology (to the extent required), but also the practical aspects of how to implement. Another interesting thing I noticed is that this book is not overwhelmed with tens or hundreds of references to white-papers, articles and other URLs. It does refer to a handful resources such as Blue Ocean Strategy (book), [...] (web tool) and [...] (blog aggregation web site). I understand that it is sometimes useful to have plenty of references, but in reality, business owners hardly have time to read books, let alone go through the references. So that means once you have finished reading 200 pages, you will be all ready! go! action! in fact, as the authors suggest, you can take one step at a time like starting with Blogosphere then Google or then Social Media. I have thoroughly enjoyed reading every page of the book and learned many new things. I really appreciate and applaud the authors for sharing the secret recipes of their business (HubSpot). In the end, I would say that if you want to quickly get up to speed on the latest and great internet marketing and social media aspects or you are a small business owner who is planning to embrace the new culture then you gotta read this book. Awesome Job Brian and Dharmesh!
Review: Destined to be a Marketing Classic - As Hubspot customers, Hubspot partners and fellow travelers on the inbound marketing journey for 10 months now, we heartily recommend "Inbound Marketing", by Dharmesh Shah and Brian Halligan, as this book represents a very readable and do-able playbook for implementing inbound marketing methodology. Packed with concise guidance, case studies, and practical to-do's that you can implement today, this book is really a text-book on the subject and is one of the most important books for Internet era marketers published to date. HubSpot founders Dharmesh Shah and Brian Halligan have created, proven and are rapidly ramping a business [...], that embodies this "Inbound Marketing" methodology. Their nearly 2000 customers, including our consulting business and several of our clients; Vico Software and Magic Software, are using the Hubspot Inbound Marketing platform and you can't argue with the results...if you actively use the inbound marketing methods espoused in this book, you will be successful in creating inbound leads and you will transform your business. It doesn't matter if you are a Bed & Breakfast proprietor; a mid sized high technology firm selling B2B; an old-line business like grocer, Whole Foods; or a golf pro selling lessons like Charlie King at Reynolds plantation. The principles in "Inbound Marketing" are universal and if you follow this link you can view Inbound Marketing success stories.[...]. The proven theory behind this methodology which is documented and well illustrated in the numerous case studies in this book is that if you create great content and publish it on the Internet; and connect with buyers who may be interested in what you do through the social media, then you will get found. If you do it on a consistent basis and analyze and tune your content, you will build traffic and inbound links and the inbound links will move your content to the top of the Google (and other search engine) rankings. This book dispels the myth that you need highly paid SEO rocket-scientists to move you onto the front page of Google and also begs the question as to why you would use pay-per-click for anything other than short-term results. Inbound Marketing is a new way of doing things; it is still in the early adopter phase and this book will accelerate adoption. Every day we speak with clients who could benefit from reading this book. * When we talk to VP's of Sales and learn that their sales teams are still making cold calls, we will recommend this book. * When we visit Websites that are packed with "product-speak" and "gobbledygook", we will recommend this book to the VP of Marketing, (along with David Meerman Scott's, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,) ). * From now on, we will use this book as a calling card to the CEO's we want to meet, because they will ultimately have to endorse a new way of doing things. A word of advice; "Inbound Marketing" offers a methodology which is a transformational approach to marketing and it's not a one off event. It takes diligence, focus and an ongoing commitment to a new way of marketing, but it works and there is no going back. Buy the book and welcome to the journey. Highly recommended

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #2,629,296 in Books ( See Top 100 in Books ) #79 in Retailing Industry (Books) #1,260 in Marketing (Books) |
| Customer Reviews | 4.3 out of 5 stars 268 Reviews |

## Images

![Inbound Marketing: Get Found Using Google, Social Media, and Blogs - Image 1](https://m.media-amazon.com/images/I/818Z2gcZh3L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ The perfect tool for small business owners to educate themselves on new marketing culture
*by J***K on November 1, 2009*

The Inbound Marketing book has this quote: "The purpose of business is to create and keep a customer - Peter F. Ducker". If you as a business owner has not embraced the new culture that is driven by community and social media, then it's time for you to do so if you are really serious about creating and keeping customers and many thanks to Brian and Dharmesh that now you can gain their wisdom by reading Inbound Marketing book. The book rightly states that "The true power of inbound marketing lies in its ability to not only stretch the top of your sales funnel (pull more people in), but also stretch the middle (get more to convert). The authors have done such an awesome job that this book can be used by business owners specifically small business owners to educate themselves about the new culture and take immediate actions following the To Do list given at the end of every chapter. Being working on a product focused around User Generated Content (UGC) I have read many books, articles and blogs on marketing, specifically internet marketing and social media and for me this book is an outstanding reader's digest summary of the following must-read books: The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,) , Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition) , Social Media Marketing: An Hour a Day , and Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand - Social Networking in a Web 2.0 World . On top of that, this book adds more value with 'To Do' lists and Inbound in action case studies. And guess what, it's only 200 pages. I wish I had this book few years ago. This book is divided in 4 parts. The first part is more like a warm-up session. It introduces you to the Inbound Marketing concepts and power of it. I appreciated the authors for using the Wellesley vs. New York analogy to convey the power of hub. The second part is on get found by prospects. This section revolves around remarkable content. The word "remarkable" itself was made popular by none other than Seth Godin in his book "The Purple Cow" where he talks about remarkable marketing. Before you start, a word of caution: The ideas, tips and tools presented by Brian and Dharmesh are secondary meaning that you have to have a remarkable product or service in the fist place. This book is not about making your business rank first on Google or Y! or Bing overnight. In fact Brain and Dharmesh advocate trying out these tools and finding what works or not for your business and have a chapter entirely on commitment, patience and learning. This second part has chapters on how to get found in Blogosphere, Google and Social Media. Now do not get any false presumptions that it's just one chapter on each. The authors have done a remarkable job of covering all the vital details. For example, in the get found in Google Chapter, you will find nitty gritty details like earlier words in the page title carry more weight than later words, optimizing URLs, factors that affect link value etc., and in the get found in Social Media, they describe in detail the differences between Digg and StumbleUpon. The third part is on converting customers (from visitors to leads, prospects to leads and leads to customers). Authors use the acronym VEPA to walk you through the process. You gotta read the book to understand what it is. This section helps the small business owners by providing solid information on creating functional forms, grading and nurturing leads, broadening your reach and tracking progress. The last part - making better decisions- talks about making better marketing decisions, hiring the right people, picking up and measuring PR and watching your competition. I really liked the chapter on picking and measuring your people (Digital Citizens vs Digital Visitors, Web reach etc.). If you are a business owner, this section helps you hiring the right people, what to look into PR when selecting one, how to watch and track your competitors' web reach. Overall, this book is a required reading for any business owner, but is particularly very well suited for small business owners who do not have budget to hire SEO or SEM consultants and who would like to try themselves. It covers not only the technology (to the extent required), but also the practical aspects of how to implement. Another interesting thing I noticed is that this book is not overwhelmed with tens or hundreds of references to white-papers, articles and other URLs. It does refer to a handful resources such as Blue Ocean Strategy (book), [...] (web tool) and [...] (blog aggregation web site). I understand that it is sometimes useful to have plenty of references, but in reality, business owners hardly have time to read books, let alone go through the references. So that means once you have finished reading 200 pages, you will be all ready! go! action! in fact, as the authors suggest, you can take one step at a time like starting with Blogosphere then Google or then Social Media. I have thoroughly enjoyed reading every page of the book and learned many new things. I really appreciate and applaud the authors for sharing the secret recipes of their business (HubSpot). In the end, I would say that if you want to quickly get up to speed on the latest and great internet marketing and social media aspects or you are a small business owner who is planning to embrace the new culture then you gotta read this book. Awesome Job Brian and Dharmesh!

### ⭐⭐⭐⭐⭐ Destined to be a Marketing Classic
*by M***N on October 19, 2009*

As Hubspot customers, Hubspot partners and fellow travelers on the inbound marketing journey for 10 months now, we heartily recommend "Inbound Marketing", by Dharmesh Shah and Brian Halligan, as this book represents a very readable and do-able playbook for implementing inbound marketing methodology. Packed with concise guidance, case studies, and practical to-do's that you can implement today, this book is really a text-book on the subject and is one of the most important books for Internet era marketers published to date. HubSpot founders Dharmesh Shah and Brian Halligan have created, proven and are rapidly ramping a business [...], that embodies this "Inbound Marketing" methodology. Their nearly 2000 customers, including our consulting business and several of our clients; Vico Software and Magic Software, are using the Hubspot Inbound Marketing platform and you can't argue with the results...if you actively use the inbound marketing methods espoused in this book, you will be successful in creating inbound leads and you will transform your business. It doesn't matter if you are a Bed & Breakfast proprietor; a mid sized high technology firm selling B2B; an old-line business like grocer, Whole Foods; or a golf pro selling lessons like Charlie King at Reynolds plantation. The principles in "Inbound Marketing" are universal and if you follow this link you can view Inbound Marketing success stories.[...]. The proven theory behind this methodology which is documented and well illustrated in the numerous case studies in this book is that if you create great content and publish it on the Internet; and connect with buyers who may be interested in what you do through the social media, then you will get found. If you do it on a consistent basis and analyze and tune your content, you will build traffic and inbound links and the inbound links will move your content to the top of the Google (and other search engine) rankings. This book dispels the myth that you need highly paid SEO rocket-scientists to move you onto the front page of Google and also begs the question as to why you would use pay-per-click for anything other than short-term results. Inbound Marketing is a new way of doing things; it is still in the early adopter phase and this book will accelerate adoption. Every day we speak with clients who could benefit from reading this book. * When we talk to VP's of Sales and learn that their sales teams are still making cold calls, we will recommend this book. * When we visit Websites that are packed with "product-speak" and "gobbledygook", we will recommend this book to the VP of Marketing, (along with David Meerman Scott's, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,) ). * From now on, we will use this book as a calling card to the CEO's we want to meet, because they will ultimately have to endorse a new way of doing things. A word of advice; "Inbound Marketing" offers a methodology which is a transformational approach to marketing and it's not a one off event. It takes diligence, focus and an ongoing commitment to a new way of marketing, but it works and there is no going back. Buy the book and welcome to the journey. Highly recommended

### ⭐⭐⭐⭐ Easy to Read and Full of Information
*by K***G on November 3, 2011*

This book is a great read for someone looking to tap into the power of inbound marketing and social media. The text is easy to read and the book is full of illustrative cartoons. Halligan and Shah make a business out of breaking down this information so that even the smallest, most old fashioned business owner can understand it. This book is a true call to arms for inbound marketing. Numerous case studies demonstrate the power of inbound marketing and how it can translate into real-wrold monetary success. The writers believe in putting an entire leg into the waters of inbound marketing instead of just a toe. Reading the book, I found it difficult to argue with them. This book is useful in that it takes many elements of social media and the internet and explains how they function in detail. Have you ever wondered how Google catalogues webpages? You'll find that information in this book. Not sure whether your website is effective or not? They explain how to analyze web traffic in detail. The authors go through several different forums for inbound marketing and tell the reader in a very straightforward manner why they should care or not. In the section on Twitter, the authors anticipate the reader's potential lack of interest in what Twitterers "had for lunch" that day. Shah and Halligan explain that Twitter can actually be a powerful tool for businesses to connect to the people who are already talking about them online. As they go through different methods of getting noticed on the web, the authors make a point of emphasizing what NOT to do as well as communicating best practices. They caution against using any tricks in order to gather more followers or to be ranked higher on Google or Digg. Producing "remarkable" content and being smart about communicating it is the one path to success. Shah and Halligan caution that if you try too hard to trick the system you can actually be barred from many sites. There is an entire chapter devoted to hiring the right people. They lay out their own framework for hiring people at Hubspot. There is also a useful index that lists some resources and tricks of the trade. This book is both informational and inspiring. I'm looking forward to doing some more in-depth research on the subject.

## Frequently Bought Together

- Inbound Marketing: Get Found Using Google, Social Media, and Blogs
- Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

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