

💎 Go platinum or go home — fearless hair starts here!
got2b Bleach It Permanent Hair Dye is a complete at-home bleaching kit that lightens hair up to 8 levels with a gel formula for easy application. Featuring Plex technology, it minimizes damage and breakage during bleaching. The included anti-brass purple mask ensures a cool, ultra-platinum finish by neutralizing brassiness. Suitable for all hair types and textures, this kit empowers you to achieve bold, salon-quality blonde results with confidence.


| ASIN | B078VQFLL8 |
| ASIN | B078VQFLL8 |
| Best Sellers Rank | #29,088 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #271 in Hair Color |
| Brand Name | Got2B |
| Color | Ultra Platinum |
| Container Type | Tube |
| Customer Reviews | 4.3 4.3 out of 5 stars (1,198) |
| Full Cure Time | 40 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Gel |
| Item Type Name | Got2b Permanent Hair Color |
| Item Weight | 0.39 Pounds |
| Item model number | 2753403 |
| Manufacturer | Dial Corporation |
| Manufacturer | Dial Corporation |
| Material Features | Gluten Free |
| Number of Items | 1 |
| Product Benefits | Hair Lightening & Brassiness Correction |
| Product Dimensions | 3.54 x 2.28 x 6.54 inches; 6.27 ounces |
| UPC | 052336915435 |
| UPC | 052336915435 |
| Unit Count | 1 Count |
K**R
Great bleach
Great coverage and very good price. Not orangey
J**R
Would recommend if u want to go blonde
Worked great had a dark brown dye i couldn't get out tried light brown medium brown even a light blonde and none of them worked one time using this and took the color out had orangish strawberry hair cuz of my red pigment to my hair but a few times dying ash blonde got it out
M**A
Way better than bleach!
WAY better than expected. I was expecting ugly yellow hair but it ended up being a really natural-looking blonde! I have dark brown hair and olive features so I generally DO NOT look good blonde but I loved how natural this looked on me and so many people agreed!! Never thought I could go blonde until this dye! SUPER pleasantly surprised!!
R**A
Its ok but harsh on black American hair
Harsh but ok real color
A**A
i think it does the job
does hair dye works pretty good don’t use if you had prior blackbox die as it made my hair orange in the area that I died in. But I expected that. but I did feel like it took a long time to lift color like longer than the box said to leave it. but my hair doesn’t seem damaged at all. I did do this a second time after the picture and I got pretty blonde in some areas.
A**4
Didn’t work on gray hair!
Used on my mostly white/gray hair, it turned butter yellow. I used a purple shampoo which diffused some of the yellow, but it didn’t get white like the box color. My hair was mostly white, I should have just used bleach to get to where I need to be and toned with the purple shampoo, no box dye needed. Lesson learned!
O**.
Excellent Hair Bleach
I am 54 years old and have bleached my hair for over 20 years. I have used a lot of different brands over the years and I love using this product over any other I have ever used. First, everything you need is in the box, minus the cap. There is plenty of product to complete all amounts of hair lengths. When I used this my hair has grown out and had no bleach. I have dark brown hair so, I was expecting to need more than one application, however, leaving on for 45 minutes the only need after first application was to use the purple shampoo to take out the copper tone. A lot of times it is difficult to leave on for the entire 45 minutes, this product was not that uncomfortable. I highly recommend this product for anyone that desires to bleach their hair.
S**N
Excellent
Best ever
E**T
Perfect!
A**N
Does not work for brunettes at all. I even used two boxes and waited 2 weeks before applying the second one. Still golden orange
D**E
I had silver gray roots about 5 inches worth and the rest of the hair was straight blonde so I just brushed it through the roots and it gave me a really pretty color. I left it on for about 3540 minutes and it’s a really soft blonde, not a bleach looking blonde, and then I use the purple shampoo And conditioner next time I purchase it I think I’m gonna put it through the the entire hair, so I was presently surprised
J**R
wish it colored better
C**A
I want to love this kit. It does its job. It doesn't burn my scalp or fry my hair. (when used properly) But omg it smells awful. Vomit inducing. It's not your normal hair bleach, it smells like rotting eggs.
Trustpilot
3 weeks ago
1 month ago