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💜 Be Bold, Be Uniq, Be Brilliant: Your ultimate weapon against brassiness!
Bold Uniq Purple Hair Mask is a 6.76oz vegan, cruelty-free toner designed to neutralize yellow and brassy tones in blonde, platinum, silver, and gray hair. Enriched with coconut and marula oils, it deeply conditions and repairs dry, damaged strands while protecting color vibrancy with UV-absorbing ingredients. Free from parabens and sulfates, this mask supports sustainable beauty by contributing to ocean plastic cleanup with every purchase.



| ASIN | B07F1XK8WD |
| Active Ingredients | Sodium Lauryl Sulfate |
| Additional Features | Detangling |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #8,878 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #7 in Hair Color Refreshing Masks |
| Brand | BOLD UNIQ |
| Brand Name | BOLD UNIQ |
| Customer Reviews | 4.3 out of 5 stars 53,690 Reviews |
| Global Trade Identification Number | 05060885030474 |
| Hair Conditioner Type | Hair Conditioning Mask |
| Hair Type | Dry |
| Item Dimensions | 3.54 x 4.33 x 2.95 inches |
| Item Form | Lotion |
| Item Type Name | Purple Hair Mask for Blonde, Platinum and Silver Hair: BOLD UNIQ by B Uniq Blue Masque to Reduce Brassiness and Condition Dry, Damaged Hair - Sulfate Free Toner (200 ml) |
| Item Weight | 10.58 Ounces |
| Liquid Volume | 6.76 Fluid Ounces |
| Manufacturer | Second Glance Beauty |
| Manufacturer Part Number | BLU00132 |
| Material Feature | Natural |
| Material Features | Natural |
| Material Type Free | Paraben Free, Sulfate Free |
| Model Number | BLU00125 |
| Number of Items | 1 |
| Package Type Name | Box |
| Product Benefits | Conditioning, Moisturizing |
| Recommended Uses For Product | revitalize blonde hair, condition dry and damaged hair |
| Scent Name | Citrus |
| Size | 6.8 Fl Oz (Pack of 1) |
| Special Ingredients | Natural Oils, Vegan, Cruelty-Free |
| Unit Count | 6.8 Fluid Ounces |
O**O
WORKS SO GOOD
There were pro's and cons to all of the products in this combo pack, but overall I have to say that I love this shampoo and conditioner. The shampoo was unfortunately the most drying of any purple shampoo I've ever used (and I've used many), but in contrast, the conditioner was by far the most hydrating, so they definitely balanced each other out. After using the shampoo (which I actually applied to dry hair for more color depositing), and then followed by using the conditioner in the shower, my hair was soft, smelled great, and the tone was absolutely brilliant. Currently I'm embracing my gray, so my natural hair is growing in silver and the ends are still yellow/blonde. This turned all of my hair a silver color and reduced the transition line, and really brightened it up. I'm so impressed that I'll probably tell my colorist about this line, as she is always keen to learn about new purple shampoo products that she can tell others about and use herself. As far as the purple hair mask goes, I am really disappointed. I tried this about a week after using and loving the shampoo/conditioning combo, thinking that it would give it an extra boost of toning. It softened my hair ok, but the color was terrible, nothing like the other products. It definitely has more blue color in it, which can be seen before even applying the hair mask. After leaving it in for a few minutes and rinsing, I found that it had completely darkened my hair. Even my natural silver was muted and dull, all of the silvery brightness was gone. It made my hair not only look like dirty dishwater, but about 3 shades darker than before. I will never use the hair mask again, and I'm extremely disappointed in this particular product, especially after how well the original shampoo/conditioner worked and how much I loved it. Every product works differently on different hair types, but unfortunately I cannot recommend the conditioning hair mask due to the fact that the toning properties were drastically different than the other products, and made my hair look really dull and lifeless. This is really unfortunate, because all of these products should work together seamlessly, but they do not. However... as I said...the shampoo/conditioner combo is wonderful, and I will be telling everyone about it who is looking to transition to their natural grey or just trying to make their light blonde hair more pale/to remove the yellow tones. It brightens perfectly, and really creates/accentuates the silver highlights. These products are a bit pricy, but I honestly believe that they are well worth the cost because I know that I will not have to use them as often as other products I've tried. Other than the purple conditioning mask, I'm very very happy with this purchase.
T**I
Dull, Yellowing Grey Hair
I’ve been having problems with my grey hair lacking luster, dull and yellowing which drives me crazy. Have to admit I was skeptical, but after reading some of the reviews and about the product, I decided to give it a try. So far I’ve used it twice and I have to admit it works awesome! The yellowing is gone and my hair looks shiny and has beautiful silver undertones and not just white. I will continue to be a customer and recommend it for anyone else having the same issues.
I**T
Great priduct
I love bold uniq for my hair, it tones down the yellow and leaves it silky soft.
F**V
Worked Better Than Expected — Especially for Brassy Tones
I honestly didn’t expect this to outperform my usual ColorCharm toner — but it actually did, at least in the beginning. I’m a natural blonde, and I’ve tried all the typical purple shampoos and toners out there, but blue toning products are what really work for my hair. This Bold Uniq purple hair mask lightened and neutralized the brassiness in my hair noticeably during the first few uses. Over time, I noticed it started to plateau — it didn’t keep lightening past a certain point, but that makes sense. It’s likely reached the level my hair can go without further lifting. Even though the lightening tapered off, I still use it every two weeks as a part of my maintenance routine. It keeps my hair looking fresh, cool-toned, and not overly processed. It also didn’t dry my hair out — which is huge — thanks to the added oils like coconut and marula in the formula. Another plus? It’s vegan, cruelty-free, and sulfate/paraben-free, which makes me feel better about using it regularly. If you’re blonde (natural or bleached) and struggling with stubborn brassy tones, this might be the toner that finally works for you. It won't keep lifting forever, but it does a solid job of tone correction and conditioning.
A**9
Second purchase, still pleased with results! Amazing!
This is my second time purchasing this product -I came back because of how well it worked however, I am going through some medical issues and my hair has changed a lot. My hair is dyed blonde with heavy grey at my temples and greying through out (currently covered). I have a medium thick strand with some wave. I do struggle with dry ends as I live in a very dry state. I used it on dry hair and left it on for about 7-8 minutes. I have a comparison photo below and a video of the product to show how it comes. Next time, I think I will leave it on a smidge longer as the results look good but somewhat patchy. I am confident this is due to timing and how I applied. Overall, even with the somewhat uneven result, I am really happy with it. My hair smells good, feels soft, and the color is far better. I have heavy greying at my temples and am maybe 1/3 grey through out, though currently dyed, I know from previous use it will absolutely make that grey shine so be mindful of that's not what you are trying to highlight. The product appears to be a dark blue/purple and goes on thick. Do not be shy! Lather away. Absolutely use the gloves and wipe away anything on your skin or you will be a smurf. Also, word of warning, be very mindful of any porous, light colored tiling, grout, clothing, towels, or countertop material as it will stain. Pros: Easy to apply/quick result Beautiful, platinum hue (on my hair type) Smells good Vegan material Soft/conditioned feel on my hair type (medium thickness/slight wave) Cons: Will stain skin and surfaces without care Appears some mixed results due to length of time varience in application
J**O
I won't buy any other mask!
This is review is for anyone with red tones, anyone else with a little brass, stop reading and just buy it. I decided to box bleach my hair after 19 years of dying my hair with darker red tones. I am a natural brunette. Against what my gut was telling me, I went for it. The results were better than anticipated but still looked a bit like a highlighter. I was looking for something to tone it down that was reasonably priced and would get here QUICK. I ordered this and arrived 2 days later. I couldn't wait to fix my hair. I opened the box and the insert immediately said it will not work on red tones. 😑 well..... it cant hurt either.... right? So I went for it. This was the best thing ever. The moisture was unbelievable, and it helped to tone down my red/orange. Now, it didnt make it disappear, as it stated its not for reds, but it helped ALOT! The repair benefits were amazing. A few weeks later I used permanent toner to get the shade I was looking for and tried other purple products to maintain color. Well... Im back and never leaving again. Skip the purple shampoo and conditioner, forget the other masks. When I tell you I have been through 3 other masks and 2 different brand shampoo and conditioner and nothing compared to the results of Bold Uniq. I use all of my old products and just added this to my routine every 2 washes (I wash every 3 days). I will not try another product.
J**J
Results depend on YOUR individual hair
Like many of you, I saw all the reviews for this and hoped it would kick the brass in my lightened hair. My second bleach + tone appointment in the last 3 months was 10 days ago, and was all a good color at first; buttery with platinum streaks and a root tap. I have a lot of very fine hair, naturally dark brown with warm undertones. Something happened since to make some of it go brassy weirdly fast, especially near the roots. My colorist suggested a purple mask to tide me over until our next session in 7-ish weeks, trying to focus most of the product on my roots. It seems like there are three options based on all the reviews (which I read a TON of): 1) it works amazingly 2) it works *too* well and turns hair lavender 3) it doesn’t make a difference Not much of a loss either way for me, so I went for it. The instructions say to wash hair with shampoo & towel dry, then put the mask on for either 3-5 min or 10-20 min depending on your hair & the results you want. I decided to leave it on longer, after reading other reviews. I don’t mind if my hair gets a little purple for a few days (the instructions kindly include de-purpling advice if you don’t want that, which is nice of them!). It ended up closer to 30 minutes because I got distracted, and therefore was CONVINCED there would be a huge difference & probably be somewhat purple. I was so surprised to see otherwise!! I let my hair air-dry; when it was wet it looked a little better/less brassy than normal, but once it fully dried, there was hardly any difference, not to mention it was a bit dry at the ends (so weird!). I’m going to try again and just leave it for an hour this time (will update my review after that), but if that doesn’t work either, I’m just going to return it. Possible bonus for those of you who are interested: you can make a DIY toning leave-in conditioner by mixing a fingertip’s worth of this stuff with a few squirts of leave-in conditioner, or regular conditioner + water (mixture in your hands should be pale purple). It softens and isn’t sticky, and is a decent last-ditch effort to make this stuff worthwhile for those it doesn’t work well for. All that being said, I do think it’s a good product. It’s not drying, it washes out easily, it doesn’t drip, it smells alright, and it is very pigmented. I think the reviews & results differ so drastically because of different user’s hair porousness/absorbency. Maybe it didn’t work well on me because my hair is a dimensional blond with darks, and it just isn’t strong enough without bleach to tone my stubborn yellows? Who knows. You won’t know how it works for you until you try it.
A**W
It does work, nice results
I tried two other purple hair masks which only worked so-so, before deciding to give bold uniq a try. It is a bit pricey for me, but it definitely worked -turning my yellows lighter and my reddish/brassiness to a soft golden buttery color. I left it on 25 minutes however. I'm growing my gray hair out and made the mistake of bleaching my formerly dark brown hair (I had my whole life) because I thought it would blend better. No, just accentuated my reddish base. Ash blond dye didn't help so I gave up and now letting it be but adding a purple mask every 10 days to soften the transition. Nice to see a product actually help! However I won't be buying from amzn anymore.
B**N
Best mask/ toning product EVER!! Would recommend 100%!!!
Of the hundred or more items I’ve purchased on Amazon I have never felt the urge to write a review. I ordered this purple toning mask for blonde hair yesterday, it came the same day which was amazing... I tried the mask this afternoon after washing and conditioning my hair. I took the risk and left the mask in for 15 minutes... despite what the recommendations said. I have bleached my hair now 5 times since December 2020... going from black to blonde... I toned my hair multiple times... I tried the shimmer lights purple shampoo(which hardly made a difference, toning was uneven, hair felt like straw)... and nothing at all has toned my hair quite like using this mask just one time. I am so impressed. It left my hair feeling soft, smelling great and the toned colour is beautiful. It is insane to me you can get such a fantastic result without dying your hair. My hair is pretty damaged.. I’ve also only washed it twice since bleaching/toning it last and the mask left my hair feeling better and less brittle than it was prior to using the mask. I would recommend this to anyone trying to get rid of the orangey/ rusty/ brassy toned in their hair. I even used this mask on the more reddish-brown sections and it also toned them to a more natural shade... much less vibrant.
L**R
Nach langer Suche, das perfekte Produkt für tolles Blond gefunden!
Nachdem ich vor ca. 8 Jahren mit blonden Strähnen anfangen habe, dann zu Ombré und anschließend Balayage gewechselt habe, bin ich mittlerweile bei einem wasserstoffblonden Bob angelangt. D.h., dass ich also viel Erfahrung mit Blond, Blond-Pflege, Silber-Shampoos, Kuren, &&&& habe. ;-) Ich habe in den Jahren wirklich etliche Produkte ausprobiert und will gar nicht wissen wie viel Geld ich dafür insgesamt ausgegeben habe. Vieles war aus der Drogerie (Swiss-O-Par, Guhl), zuletzt aber verstärkt Friseur-Produkte, die leider nicht gerade günstig waren (z.B.: L'Oreal Profesionnel, Wella System Professional, Mangala Tönungskur von Glynt). Ich muss sagen, nichts davon war der Bringer für mich, am ehesten vllt. noch die Mangala Kur. An allen diesen Produkten hat mich am meisten das ewige Einwirken genervt. Ich habe im Alltag einfach nicht die Zeit und Lust mein Shampoo oder Spülung 20min und mehr einwirken zu lassen. Ohne das lange Einwirken hatte man aber einfach quasi 0,0 Effekt. Mit dieser Haarmaske habe ich aber ENDLICH ein gutes Produkt für meine Pflege gefunden, das wirklich das tut was es soll: Den Gelbstich neutralisieren- und zwar sofort! Ich benutze die Kur bei jeder, bis jeder zweiten Wäsche und lasse sie ca 2 bis max. 5 min einwirken, das reicht bei mir vollkommen! Für den Beginn würde ich empfehlen die Maske lieber zu kurz als zu lang zu tragen- ich habe es tatsächlich auch schon einmal geschafft meine Ponysträhnen komplett ergrauen zu lassen. Beim Auftragen deswegen auch unbedingt darauf achten die Maske gleichmäßig und sorgfältig in die Haare einzuarbeiten, ggf. dafür einem Kamm benutzen. Neben dem Silber-Effekt finde ich auch, dass sie sehr gut pflegt, meinem mehrmals voll blondiertem Haar sieht man die Strapazen wirklich nicht an. Es ist glänzend, fast schon seidig und ich habe weder Spliss noch Haarbruch (schone es aber auch wo ich kann). Auch Grund dafür wieso ich die Kur jetzt wieder nachgekauft habe. Wer allerdings wirklich einen Färbe-Unfall/ Experiment hatte oder fleckiges Blond hat, dem empfehle ich aber ganz klar eine professionelle Farbkorrektur beim Frisör. Da die Kur logischerweise auf jeder Grundfarbe gleich stark reagiert, kann sie so etwas natürlich nicht ausgleichen... ist ja auch kein Zaubermittel. Alles in allem von mir alle Daumen nach oben!
S**A
Wow produkt
Såå bra! Alla gula toner försvinner 😍
A**H
Powerful
This stuff is amazing. Makes hair feel nice and soft afterwards whilst maintaining that purple/grey pigment. Love it. Great Value, great product. Must buy if you love the silver look. Hair masks are treatments too!!
N**E
Maschera eccezionale
Premetto che ho usato solo la maschera senza alcuno shampoo antigiallo, su capelli biondo scuro con meches bionde di varie gradazioni. Le parti decolorate avevano assunto un tono giallastro e arancione, quindi ho deciso di acquistare questo prodotto. Dopo lo shampoo, su capelli tamponati, ne ho usato davvero poco di prodotto rispetto alla quantità di capelli e alla lunghezza. Si applica bene anche solo con le dita, senza pettinare, distribuendosi uniformemente. Non ha lasciato macchie o chiazze in testa o sulla pelle, ma consiglio vivamente l'uso dei guanti e di un asciugamano per salvaguardare unghie e vestiti. Ho tenuto l'impacco per 15-20 min con pellicola (so di avere un capello poco poroso e che non assorbe bene i prodotti, quindi per me 5 minuti di posa sono inutili) e il risultato è stato incredibile già dalla prima applicazione. Capelli morbidissimi e di una splendida tonalità cenere, tendente al biondo freddo e platino sulle parti più decolorate. Addirittura, la mia ricrescita naturale ha assunto degli splendidi riflessi cenere scuro, levando quell'alone di miele e oro dai capelli che proprio non mi è mai piaciuto. Inoltre, questa maschera non mi ha affatto lasciato i capelli secchi, anzi! Devo dire però che, nel mio caso, il giorno prima avevo fatto un impacco di olio di mandorla e olio di cocco su tutta la lunghezza in modo da idratare bene prima di provarlo (impacco da tenere tutta la notte, per poi procedere al lavaggio la mattina seguente, con annessa questa maschera). Consiglio di fare questo impacco a chi ha i capelli secchi, insistendo soprattutto sulle punte, in modo da ridurne la porosità ed evitare di ritrovarsi con la parte finale delle lunghezze grige o addirittura viola. In tal modo otterrete senza dubbio un colore più omogeneo. Per concludere, prodotto VALIDISSIMO e che sicuramente riacquisterò!
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