Discovery-Driven Growth

Reading this book was revealing for me. It offers a proven methodology that helps you tackle new projects that can keep your company’s competitive advantage without wasting precious resources. This knowledge it’s also useful for new entrepreneurial endeavors.

Initially, Discovery-Driven Growth was a little disappointing. The underlying premise was not new ground, but basically a reverse-engineering process for developing new growth products and services. However, once you get over the fact that you know how the story is going to end, you begin to appreciate the way the process is laid out. It's what I call the answer to: OK, it's a great idea, but what do we do Monday morning? DDG provides that answer by laying out the 1-2-3 process for reverse engineering an idea from target revenue/profit backwards to the individual steps and costs that will be encountered. You can follow the process on a back-of-napkin analysis to quickly determine whether the project is worth the time and resources to pursue. OK, sure, you already knew how to do this. But, have you formalized the process? Worth the read. Ken Carter

Como financieros siempre empezamos proyectando las ventas de un negocio y así vamos iterando hasta llegar a la utilidad y luego su flujo de caja libre, este marco mental nos cambia el ejercicio y nos pregunta cuál es la utilidad deseada y qué supuestos se deben cumplir para lograrla. Nos muestra que un modelo no es estático, sino un mapa que se cierra y abre para ir evaluando y ajustando los supuestos que nos permitan continuar o cerrar el proyecto.

I loved how the book was able to link concepts to realistic businesses......it made it easier to comprehend. Another book I wouldn't mind reading casually but unfortunately I had to read it for an MBA class

Great book - a very practical way on how to think about growth.

I think the book is well structured and easy to follow, but covers similar territory to their earlier book (The Entreprenuerial Mindset). One of the important utilities of this book is that it creates a far better pathway to follow that the "ubiqutous business plan" and it does go a step or two further than their previous book. A challenge for Australian reader is to adapt the systems to apply to a specific business, and in particular a small business operating in a rural or regional setting as many of our businesses do. I am waiting for the field notes or workbook to be published by these authors - I will be first in line to buy it.

Rita McGrath and Ian Macmillan have written a definitive book on concepts, methods, and tools that can help corporations drive growth. The notion of Discovery Driven Planning is an original idea of these two authors. Their main argument is compelling. In any new business venture, you always start with a flawed strategy. This has nothing to do with the intelligence of people preparing the strategy. It has everything to do with the uncertainties that are inherent in any innovative venture. What executives should, therefore, focus on is not the numbers in the business plan but the assumptions that are behind the numbers. A successful new venture crucially depends upon how well executives test assumptions and convert assumptions into knowledge. As such, managing new ventures is nothing but a knowledge building exercise. McGrath and Macmillan have given us a process to rigorously and systematically test assumptions en route to developing a workable business model. This book is a masterpiece. I would strongly recommend it!

I sent quite a while ago a review to amazon.com about why I did not like this book and why it was much worse than the authors' previous two books. However I discovered to my surprise that amazon.com never published my review and one-star rating. The book which starts with the pseudo claim to be a strategy book in uncertain new times, turns out to be the rearrangement of the same stuff you could find in their earlier book. It is more a poor strategy execution book than an actual strategy-formulation book. It also contains a lot of 'business advertisement' by the authors like "We have a great training program on the topic", "Our clients can get a better deal by hiring us consultants after reading the book", "Our concepts are being taught at various Universities of the world so you should also take those concepts seriously". I could not find anything worthwhile in the book. I also wonder if amazon will publish thie second albeit short review.

が、マイルストーンがチェックリストに変わっていたりなど、前編との違いの説明が欲しい

The book is written terribly bad. written in a very complex manner. No simplicity in explaining concepts. could not read it. Bad

Gostei muito do framework de Rita Mcgrath. Discovery Driven Growth framework permite que empreendedores e líderes de projetos tenham mais segurança ao identificar as premissas mais sensíveis para que seus projetos tenham sucesso. A abordagem ajuda a enxergar um caminho de descoberta mais claro e estruturado para o desenvolvimento do empreendimento.