Breakfast Blend Light Roast Whole Bean Coffee, 12 Ounces, 100% Arabica Beans, Clean Coffee Tested for Toxins, Packaging May Vary

This is the most smooth, full bodied coffee that I have had in a long, long time. Without even a touch of bitterness. I'm working on my third bag and Bulletproof breakfast blend light roast delivers in quality and consistency every time. This is now my go to coffee. Try it. You won't be disappointed. Now if we can only do something about the price. My first bag cost a flat $15.00. My third bag was $16.99 all in the span of just a couple months. But heck at least is is getting used.

I'm on my 2nd bag. Fresh, clean, bright and I use a French press. Not bitter or acidic to me and I drink my coffee black, no sugar. Yummy!

Outstanding, smooth and beautiful taste best coffee ever

Now I don't know how long this company has been in business, but what I do know is that the term "bulletproof" has had a precise meaning in the coffee world for a very long time. It distinctly refers to coffee that is blended with butter instead of cream. I put off trying this for quite some time because I was unwilling to try any gimmick that tried to simulate a butter flavor or texture in a coffee bean. That's when I learned that this Bulletproof Coffee has no butter in it. Now, I love the message that Bulletproof is trying to spread about sustainability. It's a message that needs to get out more, but I fear that your average American isn't quite ready and willing to spend $15 on a 12 ounce bag of coffee beans (completely regarding the fact that they are probably spending ten times that by going to Starbucks every day). The reason I wanted to give this a try is because it as recommended to be my a fellow coffee snob. You see, freshness is priority number one when it comes to coffee, and I tend to shy away from mass produced beans simply because the freshness factor is hit-or-miss. Most of the beans in the grocery store are in this hit-or-miss category. Peet's is an example of a company that makes good coffee, but I've gotten stale stuff too often to make it a regular choice. As far as grocery store brands go, Illy is probably the best. While it is never "fresh", it does have consistency in that it is among some of the fresher alternatives. So I got my bag of Bulletproof Coffee, and the first thing I noticed is that it has an expiration date. That scores a quick point for me. I was also happy to see that the expiration date was a full six months in the future, which means that my coffee is likely only a couple of weeks old. While I prefer buying coffee that is roasted on the "day-of" (EDIT: My understanding is that your best coffee-house coffee is three days old before it is brewed, so my guess is that the coffee I generally buy is exactly three days old), this isn't a bad trade off when shopping on Amazon. It's typically what I expect when I buy Illy, so Bulletproof is in good company. How does it taste? Bulletproof suffers from the same problem as all mass produced coffee. It was almost, but not quite, fresh when I got it. It did, however, have a nice flavor that was like a conglomeration of several different single origin beans. From the perspective of mass produced coffee, I would rate this among some of the best I've tried. I'd give it a 4 out of 5. It's not as good as the stuff I get from my local roaster down the street, but you'd be hard pressed to find anything pre-packaged that is better. The truth, though, is that they need a different name.

Love it