EUTHYMOL Purple Whitening Toothpaste, Instant Brightening | 3.7 fl oz | Whitening Toothpaste for Yellow & Sensitive Teeth, Violet ToneUp, 24H Stain Defense, Long-Lasting Fresh Breath, Aluminum tube

Euthymol is a brand known for its heritage and its love it or hate it medicinal flavor. Their Purple Whitening Toothpaste enters the increasingly popular market of color-correcting oral care, aiming to brighten smiles using the principles of color theory rather than heavy chemical bleaching. Uses purple pigments to neutralize yellow tones on the tooth surface purple and yellow are opposites on the color wheel. Retains the intense, spicy wintergreen/medicinal taste that Euthymol is famous for. Designed to be non-abrasive compared to traditional whitening pastes that use grit to scrub away stains. Like many traditional Euthymol products, this version often excludes fluoride. Best for Those who want a quick optical boost for their smile before an event or photo, and fans of bold, antiseptic flavors. You are looking for permanent, multi-shade whitening or if you find medicinal flavors overpowering. While it excels at neutralizing yellow hues temporarily, it functions more like a makeup for your teeth rather than a deep bleaching treatment. For the best visual effect, ensure you brush thoroughly for the full two minutes to allow the purple pigments to distribute evenly across the enamel.

LOVE THIS PRODUCT!! I am a huge Korean skincare product user and love all Korean products. This was one of my first times trying Korean oral care, and I fell in love with the toothpaste. I love the vintage metal packaging that dates back to the 1900s and the fresh scent that pops out when you open the tube. After using this toothpaste, my teeth look significantly whiter and healthier. I have received no irritation while using the product and think this is a great bang for your buck. I never really gave much thought to my toothpaste before this, but now I cannot imagine my life without it. This has become a staple in my morning routine and has become one of my favorite parts of the day, as I am always left with a fresh and clean mouth. I would 100% reccomimend you give this a try if in the market for a new toothpaste.

I bought this toothpaste from a recommendation by a dental hygienist influencer I saw on TikTok. I bought it mainly for the natural whitening ability it has. I was not expecting the zing the toothpaste hats. It’s a little bit spicy, but in a very good way much better than the normal mint spicy. It’s hard to explain, but I do really like it when I normally do not like the spicy mint. It makes my breath smell very fresh. It gets my teeth clean, but I don’t notice that my teeth are any whiter than what they were before. I was able to use this through chemo and found that it did not irritate my mouth at all. The texture is great. It’s not different than normal toothpaste texture. A little goes a long way, and I will probably order another one once I’m out of it. I do recommend buying a toothpaste tube squeezer as the material is a bit harder than the normal toothpaste tubes. Overall, I would definitely recommend trying this toothpaste out.

I’ve only been using this for a couple weeks now but I love the taste, it is so refreshing and doesn’t make my teeth feel sensitive or anything. It is indeed a purple toothpaste. I am somewhat starting to see a lightening in my tooth color and need to take some before and after pics to add later.

Not worth the hype. Tube very difficult to squeeze out. Saw little difference in my teeth. Will use this purple pate and not rebuy. Taste good a d feel clean but no noticeable glee

Love this toothpaste compared to regular toothpaste I feel it makes my teeth feel cleaner and my breath too.

I have spent the last year trying to find the best toothpaste that brightens my teeth, makes my mouth feel clean, and has fluoride. Also The box is aesthetically pleasing with a guide provided on what your journey is with this tooth paste. I've been using this toothpaste for a month 1/2, best one yet hands down. I got all my family members on this brand and they can tell you the same thing, it is a high exspense toothpaste but it is truly worth the money.

I really like the minty taste of this toothpaste - its more spearmint and less peppermint, which is a nice change. The toothpaste is thick and does a good job covering my teeth and foaming, etc. I'm not sure there has been significant change in my teeth shading since starting it, maybe just a shade or two? It's not like they became pearly white after a few brushes, but I'm hoping to see moderate gains over time. I did remove one star for the packaging. The tube is aluminum, which is nice, but it's very hard to squeeze out the toothpaste (and I work out with weights, so it's not like I'm super weak...). I find I have to really press it against the sink and sort of push up from the bottom to get it out - and even then it's a little plop - I find it to be a bit too much effort to get a good amount out. I suppose on the plus side, it will last longer. I do wish it was easier to squeeze the tube. And yes, I've tried those metal pin things that other similar tubes have but haven't had any luck as it's just too thick of metal or something.