Madison Reed Root Perfection Permanent Root Touch Up, Darkest Brown 4N Spoleto, 10 Minutes for 100% Gray Root Coverage, Ammonia-Free Hair Dye, Two Applications

Worked perfect! Looks great!

Good coverage, makes me feel great after a quick root touch up. The time it takes to process is very short making it easy to touch up roots when I can’t get in to the salon. The color I purchased is perfect and it is very easy to mix and apply. Hair feels soft and healthy after use. Non toxic!

I’ve tried countless hair dyes over the years, but Madison Reed’s 5NNN shade is hands-down the best at-home color I’ve ever used. I have naturally dark brown hair with a fair amount of stubborn gray, and I wanted a deep, neutral tone with full coverage — this delivered perfectly. The application process was smooth and user-friendly, with clear instructions and thoughtful extras like gloves, barrier cream, and a cleansing wipe. What really stood out was the lack of harsh chemical smell — no eye-watering ammonia here! Shade 5NNN gave me a rich, even, darkest neutral brown tone that didn’t skew red or ashy — just a pure, deep brunette. It covered every gray strand completely and left my hair looking dimensional, not flat or “boxy.” Even better, my hair felt softer and healthier afterward than it did before coloring

So I used the full hair color probably in November. And then came to the root touch up recently, maybe used it a month or 2 ago. My hair is falling out. Literally I have always been told by stylist how thick my hair is. Now it is thin and clumps come out anytime I brush or wash it. The photo is from washing my hair. 2 piles. Top one is from me combing it after it was washed and the bottom clump is what came out in the shower. Think about this, every single time I comb it or wash it, this amount of hair falls out. Add this up day after day and it is a lot of hair to lose. After looking online for the subject, it seems a ton of people had the same issues. There are even a few lawsuits. If you wanna keep your hair on your head, DO NOT USE THIS PRODUCT!

Great product. I have been using a different brand in between my salon visits and it wasn’t working. I tried this brand and am very impressed. The gray coverage and the length of time it is staying. It’s been a week and the coverage is still working! Will buy again