---
product_id: 707356487
title: "New York Grippy Serum Makeup Primer, Glides On Like A Serum, Up To 24H Wear, Instantly Plumps & Hydrates Skin, +2% Niacinamide, Water-Based Formula, Suitable For All Skin Types (30ml)"
brand: "maybelline"
price: "€ 20.37"
currency: EUR
in_stock: true
reviews_count: 13
category: "Maybelline"
url: https://www.desertcart.it/products/707356487-new-york-grippy-serum-makeup-primer-glides-on-like-serum
store_origin: IT
region: Italy
---

# 24H makeup hold 2% Niacinamide glow Water-based hydration New York Grippy Serum Makeup Primer, Glides On Like A Serum, Up To 24H Wear, Instantly Plumps & Hydrates Skin, +2% Niacinamide, Water-Based Formula, Suitable For All Skin Types (30ml)

**Brand:** maybelline
**Price:** € 20.37
**Availability:** ✅ In Stock

## Summary

> 💧 Grip your glow, hold your power all day long!

## Quick Answers

- **What is this?** New York Grippy Serum Makeup Primer, Glides On Like A Serum, Up To 24H Wear, Instantly Plumps & Hydrates Skin, +2% Niacinamide, Water-Based Formula, Suitable For All Skin Types (30ml) by maybelline
- **How much does it cost?** € 20.37 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.it](https://www.desertcart.it/products/707356487-new-york-grippy-serum-makeup-primer-glides-on-like-serum)

## Best For

- maybelline enthusiasts

## Why This Product

- Trusted maybelline brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-Day Makeup Lock:** Experience up to 24 hours of flawless makeup grip with Serum-To-Grip technology—no touch-ups needed.
- • **Hydrate & Plump Instantly:** Infused with 2% niacinamide and glycerin for a fresh, dewy, and visibly plumped complexion right from the first drop.
- • **Universal Skin Compatibility:** Designed for all skin types, including sensitive and combination skin, with a vegan, fragrance-free, and non-comedogenic formula.
- • **Lightweight, Non-Greasy Formula:** Water-based serum texture glides on smoothly without white cast or pilling—perfect for layering under any makeup.
- • **Precision Application & Luxe Feel:** Sleek glass dropper bottle ensures hygienic, controlled application—because your skin deserves the best.

## Overview

Maybelline New York's Grippy Serum Makeup Primer is a 30ml water-based, serum-textured primer that instantly hydrates and plumps skin with 2% niacinamide while locking makeup in place for up to 24 hours. Suitable for all skin types, this vegan, non-comedogenic formula glides on smoothly without white cast or pilling, delivering a fresh, long-lasting base for flawless makeup wear.

## Description

Product Description Meet Maybelline New York's Grippy Serum Primer, the up to 24 hour makeup grip primer. This makeup primer is ultra blendable with Serum-To-Grip technology, after 20 second fresh serum texture transforms to grip makeup for up to 24 hours. It’s formulated with 2% niacinamide, delivers up to 24 hour hydration and gives you a fresh, plumped skin look. Don’t skip the grip! Just drip, glide, grip! Endulge in Maybelline New York's Grippy Serum Primer highlights below! This primer glides on like a serum Grips makeup for up to 24 hours Instantly plumps & hydrates skin Layers well with skincare & makeup Leaves no white cast Does not pill Consists of a vegan & water-based formula A non-comedogenic makeup product Discover how to use Maybelline New York's Grippy Serum Primer! Apply Grippy Serum Primer evenly to your face using the dropper, and then pat into your skin using your fingertips. Following this, allow 20 seconds for the serum-to-grip transformation, before applying makeup on top Ingredients AQUA / WATER • BUTYLENE GLYCOL • GLYCERIN • PEG-150 DISTEARATE • NIACINAMIDE • POLYSORBATE 80 • PHENOXYETHANOL • CAPRYLYL GLYCOL • ETHYLHEXYLGLYCERIN • PANTHENOL • TETRASODIUM GLUTAMATE DIACETATE • ASCORBYL PALMITATE P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Apply your face evenly, rub with your fingertips onto the skin. Wait 20 seconds before applying makeup. Safety Warning Please see back of pack for the latest ingredients list. Manufacturer Contact Information Maybelline New York, London, W6 8AZ See more

Review: AMAZING PRODUCT - Maybelline’s Grippy Primer Serum is an affordable, high-performing primer that combines skincare benefits with effective makeup grip. Packaged in a sleek glass bottle with a dropper, it feels luxe and allows for precise application. The lightweight, serum-like formula absorbs quickly and leaves a slightly tacky finish that helps foundation adhere smoothly and last longer. Infused with 2% niacinamide and glycerin, it hydrates and plumps the skin without feeling greasy, making it especially suitable for dry to combination skin types. It’s also fragrance-free, vegan, and non-comedogenic, appealing to sensitive skin users. While a few with oily or acne-prone skin have reported mild breakouts, most reviews praise its smoothing texture, added makeup longevity, and overall performance—making it a standout in the drugstore primer category.
Review: Smooth Application and All-Day Hold - Amazing primer! The texture feels like a lightweight serum, glides on smoothly, and instantly hydrates and plumps the skin. Makeup stays in place all day and looks flawless. No irritation at all. Seller was excellent too fast delivery, well-packaged, and product exactly as described. Very happy with this purchase! 100 % buy it again

## Features

- Meet Grippy Serum, a makeup grip primer, With an ultra-blendable formula and Serum-To-Grip technology, helping your makeup last up to 24 hours, Just drip, glide, grip!
- The water-based serum primer has a fresh sensorial feel that does not feel greasy or leave any white cast, Suitable for all skin types, you can layer with makeup, instantly plumping and hydrating skin
- Apply the primer evenly to your face using the dropper, then pat it into the skin using your fingertips, Wait just 20 seconds for the serum-to-grip transformation to occur before applying makeup
- Formulated with Serum-To-Grip Technology as well as 2% Niacinamide, helping the formula to grip makeup easily whilst still hydrating the skin for 24 hours
- Contents: 1x Maybelline New York Grippy Serum Makeup Primer, Ultra-Blendable, Up-to 24H grip, Fresh Plumped Skin Look, Suitable for All Skin Types, 30ml

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0DNT5HBHB |
| ASIN  | B0DNT5HBHB |
| Best Sellers Rank | 345 in Beauty ( See Top 100 in Beauty ) 2 in Face Primers |
| Brand | Maybelline |
| Colour | Grippy Serum Makeup Primer |
| Country of Origin | Tonga |
| Country of origin  | USA |
| Customer Reviews | 4.5 4.5 out of 5 stars (1,109) |
| Customer reviews | 4.5 4.5 out of 5 stars (1,109) |
| Date First Available | 22 Nov. 2024 |
| Format | Serum |
| Item model number | b3536200 |
| Item model number  | b3536200 |
| Item weight | 0.12 Kilograms |
| Language | Spanish, Spanish, Spanish, Spanish, Spanish |
| Language  | Spanish, Spanish, Spanish, Spanish, Spanish |
| Manufacturer | Maybelline New York |
| Manufacturer  | Maybelline New York |
| Package Dimensions | 11.1 x 3.3 x 3.1 cm; 120 g |
| Package Dimensions  | 11.1 x 3.3 x 3.1 cm; 120 g |
| Package Weight | 0.12 Kilograms |
| Package dimensions | 11.1 x 3.3 x 3.1 centimetres |
| Skin type | All |
| Speciality | Pore minimizing, Skin-smoothing, Hydrating |
| Volume | 30 Millilitres |

## Product Details

- **Brand:** Maybelline
- **Country/region of origin:** Tonga
- **Item form:** Serum
- **Item volume:** 30 Millilitres
- **Number of items:** 1
- **Package information:** Bottle
- **Product benefits:** Moisturizing, Improves skin elasticity, Even toning
- **Skin type:** All
- **Speciality:** Pore minimizing, Skin-smoothing, Hydrating
- **Unit count:** 30.0 millilitre

## Images

![New York Grippy Serum Makeup Primer, Glides On Like A Serum, Up To 24H Wear, Instantly Plumps & Hydrates Skin, +2% Niacinamide, Water-Based Formula, Suitable For All Skin Types (30ml) - Image 1](https://m.media-amazon.com/images/I/519WX1awEaL.jpg)

## Questions & Answers

**Q: What are the benefits of using the Grippy Serum Primer?**
A: This serum to grip primer leaves no white cast, and helps grip makeup for up to 24 hours. Ultra-blendable formula that leaves skin fresh and plump.

**Q: What are the ingredients?**
A: Serum-To-Grip Technology allows the primer to grip makeup after just 20 seconds, also enriched with 2% Niacinamide that delivers 24 hour hydration.

**Q: How do I use this product?**
A: Apply evenly to your face and pat in using fingertips. After just 20 seconds the serum-to-grip transformation will occur and you can then apply makeup.

## Customer Reviews

### ⭐⭐⭐⭐⭐ AMAZING PRODUCT
*by N***B on 1 July 2025*

Maybelline’s Grippy Primer Serum is an affordable, high-performing primer that combines skincare benefits with effective makeup grip. Packaged in a sleek glass bottle with a dropper, it feels luxe and allows for precise application. The lightweight, serum-like formula absorbs quickly and leaves a slightly tacky finish that helps foundation adhere smoothly and last longer. Infused with 2% niacinamide and glycerin, it hydrates and plumps the skin without feeling greasy, making it especially suitable for dry to combination skin types. It’s also fragrance-free, vegan, and non-comedogenic, appealing to sensitive skin users. While a few with oily or acne-prone skin have reported mild breakouts, most reviews praise its smoothing texture, added makeup longevity, and overall performance—making it a standout in the drugstore primer category.

### ⭐⭐⭐⭐⭐ Smooth Application and All-Day Hold
*by I***. on 25 January 2026*

Amazing primer! The texture feels like a lightweight serum, glides on smoothly, and instantly hydrates and plumps the skin. Makeup stays in place all day and looks flawless. No irritation at all. Seller was excellent too fast delivery, well-packaged, and product exactly as described. Very happy with this purchase! 100 % buy it again

### ⭐⭐⭐⭐ Good for everything except undereyes
*by S***N on 20 December 2025*

It is a good product however i don’t recommend using it under your underuses as it creases horribly

## Frequently Bought Together

- Maybelline New York Grippy Serum Makeup Primer, Ultra-Blendable, up-to 24H grip, Fresh plumped skin look, Water-based & Vegan formula, Suitable for all skin types (30ml)
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*Product available on Desertcart Italy*
*Store origin: IT*
*Last updated: 2026-01-31*