---
product_id: 649084695
title: "Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 20 Light Cool"
brand: "e.l.f."
price: "€ 16.13"
currency: EUR
in_stock: true
reviews_count: 13
category: "E.L.F."
url: https://www.desertcart.it/products/649084695-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation
store_origin: IT
region: Italy
---

# Long-lasting wear up to 12+ hours Medium, buildable coverage with satin finish 1% Hydrating Hibiscus Complex for breathable moisture Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 20 Light Cool

**Brand:** e.l.f.
**Price:** € 16.13
**Availability:** ✅ In Stock

## Summary

> ✨ Glow like you mean it — flawless, fresh, and fiercely ethical!

## Quick Answers

- **What is this?** Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 20 Light Cool by e.l.f.
- **How much does it cost?** € 16.13 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.it](https://www.desertcart.it/products/649084695-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation)

## Best For

- e.l.f. enthusiasts

## Why This Product

- Trusted e.l.f. brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Customizable Coverage:** Build your perfect look—medium coverage that blends seamlessly for a natural, polished finish.
- • **Inclusive Shade Range:** Available in 36 shades, because your unique skin tone deserves to be celebrated.
- • **Ethical Beauty, Elevated:** 100% vegan, cruelty-free, and Leaping Bunny certified—because kindness is the ultimate luxury.
- • **Effortless All-Day Radiance:** Stay flawlessly fresh from morning meetings to after-hours events with a foundation that lasts.
- • **Hydration Meets Breathability:** Infused with hibiscus and fruit extracts, it keeps your skin nourished without clogging pores.

## Overview

e.l.f. Soft Glam Foundation offers a long-lasting, medium buildable coverage with a smooth satin finish. Infused with 1% Hydrating Hibiscus Complex and fruit extracts, it delivers breathable hydration suitable for all skin types without clogging pores. Available in 36 shades, this vegan and cruelty-free formula ensures a natural, radiant look that lasts all day at an accessible price point.

## Description

Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long-wearing Soft Glam Satin Foundation. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.What it is:Long-lasting satin finish foundation that delivers medium buildable coverageBreathable formula doesn’t look or feel cakeyInfused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extractsWhy you'll love it:Available in 36 shades for a wide range of skin tonesNon-comedogenic (won’t clog pores)Just-right coverage at an OMG priceIngredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular productProud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic.

Review: Great foundation for an even greater price! - I’ll be honest, I was nervous to try this foundation because I usually spend over three times as much on high end brands. But, as usual, e.l.f. absolutely delivered. The medium coverage is spot on, enough to even everything out while still letting my skin look like, well, skin. It gives such a natural finish that honestly, surprised me. The blendability is dreamy too, no streaks, no patchiness, just smooth and seamless with a brush, sponge, or fingers. I’ve got combo skin that can’t decide who she is, and this foundation just rolls with it. It has a lovely moisture level, hydrating without getting greasy, and it wears comfortably all day without clinging to dry spots or melting off the oily ones. The size of the bottle is generous for the price (seriously, my wallet is still in shock), and a little goes a long way. If you’re on the fence because you’re used to splurging on foundation, consider this your sign: save your coins, keep your glow, and let e.l.f. do what e.l.f. does best, come through every single time.
Review: An elegant skin - I loved this foundation! The e.l.f. Soft Glam has a super lightweight texture and leaves a beautiful, natural satin finish. The coverage is medium but buildable, perfect for both everyday wear and special occasions. It lasts for many hours without feeling heavy or creasing, and it also keeps the skin hydrated. The shade 20 Light Cool was exactly what I needed. For the price, the quality is excellent. I would definitely buy it again and I recommend it 100%!

## Features

- LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation.
- MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish.
- BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.
- FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B0D3JDRFS3 |
| Best Sellers Rank | #465 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #6 in Foundation Makeup |
| Customer Reviews | 4.3 4.3 out of 5 stars (9,033) |
| Item model number  | 84941 |
| Manufacturer  | e.l.f. Cosmetics |
| Package Dimensions  | 4.61 x 1.81 x 0.51 inches; 1.44 ounces |
| UPC  | 609332849419 |

## Product Details

- **Color:** 20 Light Cool
- **Item Form:** Cream
- **Material Type Free:** Paraben Free, Phthalate Free, Sulphate Free
- **Recommended Uses For Product:** Face Makeup Foundation
- **Skin Type:** All

## Images

![Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 20 Light Cool - Image 1](https://m.media-amazon.com/images/I/617Y71E6zWL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great foundation for an even greater price!
*by M***A on October 13, 2025*

I’ll be honest, I was nervous to try this foundation because I usually spend over three times as much on high end brands. But, as usual, e.l.f. absolutely delivered. The medium coverage is spot on, enough to even everything out while still letting my skin look like, well, skin. It gives such a natural finish that honestly, surprised me. The blendability is dreamy too, no streaks, no patchiness, just smooth and seamless with a brush, sponge, or fingers. I’ve got combo skin that can’t decide who she is, and this foundation just rolls with it. It has a lovely moisture level, hydrating without getting greasy, and it wears comfortably all day without clinging to dry spots or melting off the oily ones. The size of the bottle is generous for the price (seriously, my wallet is still in shock), and a little goes a long way. If you’re on the fence because you’re used to splurging on foundation, consider this your sign: save your coins, keep your glow, and let e.l.f. do what e.l.f. does best, come through every single time.

### ⭐⭐⭐⭐⭐ An elegant skin
*by L***A on December 5, 2025*

I loved this foundation! The e.l.f. Soft Glam has a super lightweight texture and leaves a beautiful, natural satin finish. The coverage is medium but buildable, perfect for both everyday wear and special occasions. It lasts for many hours without feeling heavy or creasing, and it also keeps the skin hydrated. The shade 20 Light Cool was exactly what I needed. For the price, the quality is excellent. I would definitely buy it again and I recommend it 100%!

### ⭐⭐⭐⭐ Good medium coverage foundation
*by Y***E on April 6, 2025*

Elf have great products and this foundation is a good one. I have seen so many good reviews online raving about it, and I own the previous version that sadly elf is discontinuing. I decided to try it and I have to say I was a bit dissapointed. Don't get me wrong, it is good for every day use, it is really good, but it isn't better than the previous version, the flawless satin foundation (see picture). What I like about it is that it is very lighweight, it feels like you are not wearing anything. It blends super fast and easy. The shade range is phenomenal, you will find your match for sure and mine was perfect for my skintone. It has a beautiful satin finish that makes your skin look healthy. What I dislike is that it has less coverage than what I expected. It says medium but it is not quite there and you can't build it too much because it looks cakey. I have some acnee marks and some discoloration and I have to use a full coverage concealer underneath because they will show thru the foundation and I didn't have this issue with the previous version, that was also medium coverage, but it covered my discoloration and it was buildable. This one also looses in comparison with the previous one in packaging. The old Flawless Satin Foundation came in a frosted glass bottle with a pump which I prefer to this plastic tube. In conclusion, this is a good product at an excellent price point and I believe a lot of people will like it. I will definitely use it but I don't think I will buy it again for the reasons mentioned above. There are other foundations I like more at a comparable price and I will continue to buy the old formula as long as it is available.

## Frequently Bought Together

- e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 20 Light Cool
- e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Ivory
- e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

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*Product available on Desertcart Italy*
*Store origin: IT*
*Last updated: 2026-03-11*