---
product_id: 624931027
title: "PowerShot SX740 HS Camera with 40x Optical Zoom and 20.3 Megapixel CMOS Sensor (International Model, Black)"
brand: "canon"
price: "€ 1143.63"
currency: EUR
in_stock: true
reviews_count: 6
category: "Canon"
url: https://www.desertcart.it/products/624931027-powershot-sx740-hs-camera-with-40x-optical-zoom-and-20
store_origin: IT
region: Italy
---

# 4K Video Recording Built-in Wi-Fi & Bluetooth 40x Optical Zoom PowerShot SX740 HS Camera with 40x Optical Zoom and 20.3 Megapixel CMOS Sensor (International Model, Black)

**Brand:** canon
**Price:** € 1143.63
**Availability:** ✅ In Stock

## Summary

> 📸 Zoom, Shoot, Share — Elevate Your Visual Storytelling!

## Quick Answers

- **What is this?** PowerShot SX740 HS Camera with 40x Optical Zoom and 20.3 Megapixel CMOS Sensor (International Model, Black) by canon
- **How much does it cost?** € 1143.63 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.it](https://www.desertcart.it/products/624931027-powershot-sx740-hs-camera-with-40x-optical-zoom-and-20)

## Best For

- canon enthusiasts

## Why This Product

- Trusted canon brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Cinematic 4K Video:** Capture your story in breathtaking 4K resolution and create mesmerizing time-lapse movies that stand out on any feed.
- • **Compact Powerhouse:** Lightweight and pocket-friendly, the SX740 HS is your perfect travel companion for spontaneous creativity on the go.
- • **Seamless Connectivity:** Instantly share your best shots with built-in Wi-Fi and Bluetooth — because your memories deserve to be social.
- • **Vibrant 20.3MP Sensor:** Shoot crisp, detailed photos with a high-sensitivity CMOS sensor that excels in low light and fast action.
- • **Zoom into Every Moment:** Experience stunning clarity with a powerful 40x Optical Zoom and Optical Image Stabilizer for blur-free shots, even from a distance.

## Overview

The Canon PowerShot SX740 HS is a compact digital camera featuring a 20.3 Megapixel CMOS sensor, 40x optical zoom with image stabilization, and 4K video recording capabilities. Equipped with built-in Wi-Fi and Bluetooth, it enables easy sharing and connectivity. Its lightweight design and fast continuous shooting make it ideal for capturing sharp, high-quality images and videos anytime, anywhere.

## Description

Capture precious moments at home or on the go with the PowerShot SX740 HS camera. The superb 40x Optical Zoom can make faraway subjects seem close, with the Optical Image Stabilizer helping to ensure sharp and steady results. For special, scenic memories, dive into the immersive world of 4K video recording for cinematic movies at nearly four times the resolution of Full HD. You can also flex your creativity with fun options like 4K Time-lapse Movies, Food Mode and more. Combining incredible zoom power with 4K video capabilities and a variety of inspiring features, the pocket-friendly PowerShot SX740 HS is ready to accompany you on your next event.20.3 Megapixel CMOS Sensor. The PowerShot SX740 HS camera features a 20.3 Megapixel High-Sensitivity CMOS sensor for powerful imaging performance. Utilizing a sophisticated light-capturing design, it provides high sensitivity for high ISO capture with reduced noise, delivering clear, detailed results even in low light. It also enables fast continuous shooting and fast autofocus for high-speed performance that helps you capture important moments. Powerful 40x Optical Zoom with Optical Image Stabilizer and Zoom Framing Assist. Whether the action is happening right in front of you or far in the distance, the 40x Optical Zoom of the PowerShot SX740 HS has you covered. The camera's Intelligent Image Stabilization technology helps ensure that images and videos can be captured with clear and outstanding quality.&nbs...

Review: Laughable pricing - Why is thing costs so much? This model launched in 2018, MRP was around ₹40k if I remember correctly. If anyone is spending around ₹90k on camera they should buy pretty decent mirror-less camera instead of this. Cannon's own R50 costs around ₹95k which comes with 2 lenses (15-45mm kit lense and 55-200mm lenses). If anyone wants a premium compact camera in this price range there are options from other companies like Sony, Ricoh which has bigger 1" sensor.
Review: Great camera takes excellent shots, the only issue I have is the connectivity when it comes to syncing the camera to the phone via Bluetooth and or Wi-Fi. Other than that over all a great camera very happy with my purchase.

## Features

- Powerful 40x Optical Zoom with Optical Image Stabilizer and Zoom Framing Assist
- 4K Video and 4K Time-lapse Movie. Focusing Range- Auto- 0.4 in. (1cm) - infinity (W), 6.6 ft. (2.0m) - infinity (T).Normal- 2.0 in. (5cm) - infinity (W), 6.6 ft. (2.0m) - infinity (T).Macro- 0.4 in. - 1.6 ft. (1-50cm) (W)
- Built-in Wi-Fi* and Bluetooth** Technology
- 20.3 Megapixel*** CMOS Sensor
- DIGIC 8 Image Processor / 3.0-inch Tilt-type (180° up) LCD / High-speed Continuous Shooting at up to 7.4 fps (up to 10.0 fps with AF Lock) / Feature Assistant

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Brand | Canon |
| Manufacturer | Canon |
| Model | SX740HSBK |
| Model Name | sx740 |
| Model Year | 2018 |
| Product Dimensions | 18.95 x 13.9 x 13.35 cm; 299 g |
| Batteries | 1 Lithium Ion batteries required. (included) |
| Item model number | SX740HSBK |
| Flash type | Internal |
| Processor Count | 1 |
| Hardware Interface | Bluetooth |
| Compatible Devices | Canon devices |
| Special Features | Lightweight |
| Mounting Hardware | Camera Body & Lens |
| Standing screen display size | 3 Inches |
| Display Type | LCD |
| Colour Screen | Yes |
| Aperture Modes | F3.3-F6.9 |
| Image stabilization technology | Optical |
| Has Image Stabilisation | Yes |
| Optical zoom | 40 x |
| Digital zoom | 4 x |
| Aspect Ratio | 16:9 |
| Maximum resolution | 20.3 MP |
| Optical Sensor Resolution | 20.3 MP |
| Maximum Shutter Speed | 1/3200 Seconds |
| Minimum Shutter Speed | 15 Seconds |
| Minimum diaphragm opening | 7 Millimeters |
| Min Focal Length | 24 Millimeters |
| Video Capture Resolution | 2160p |
| Battery Description | Lithium Ion |
| Batteries Included | Yes |
| Batteries Required | Yes |
| Battery cell composition | Lithium Ion |
| Recording Capacity | 30 Minutes |
| Continuous Shooting Speed | 7.4 FPS |
| Total USB ports | 1 |
| Connector Type | Bluetooth, Wi-Fi |
| Form Factor | Compact |
| Description of flash modes | Auto, On/Off |
| Lens type | Zoom |
| Media type | ProductImage, EnhancedContent |
| Measurement | Center-Weighted Average, Evaluative, Spot |
| Mounting Type | Canon EF |
| Actual viewing angle | 84.3 Degrees |
| Viewfinder type | Optical |
| Has audio recording capabilities | No |
| Has Auto Focus | Yes |
| Includes Rechargeable Battery | Yes |
| Has night vision | No |
| Is there a timer? | Yes |
| Includes AC Adapter | Yes |
| Includes remote | No |
| Manufacturer | Canon |
| Item Weight | 299 g |

## Product Details

- **Compatible Mountings:** Canon
- **Aspect Ratio:** 16:9
- **Photo Sensor Technology:** CMOS
- **Supported File Format:** JPEG
- **Image Stabilisation:** Optical
- **Maximum Focal Length:** 960 Millimeters
- **Optical Zoom:** 40 x
- **Maximum Aperture:** 0.15 Millimeters
- **Expanded ISO Minimum:** 100
- **Metering Description:** Center-Weighted Average, Evaluative, Spot

## Images

![PowerShot SX740 HS Camera with 40x Optical Zoom and 20.3 Megapixel CMOS Sensor (International Model, Black) - Image 1](https://m.media-amazon.com/images/I/61oHWRTeiKL.jpg)

## Customer Reviews

### ⭐ Laughable pricing
*by P***N on 28 May 2024*

Why is thing costs so much? This model launched in 2018, MRP was around ₹40k if I remember correctly. If anyone is spending around ₹90k on camera they should buy pretty decent mirror-less camera instead of this. Cannon's own R50 costs around ₹95k which comes with 2 lenses (15-45mm kit lense and 55-200mm lenses). If anyone wants a premium compact camera in this price range there are options from other companies like Sony, Ricoh which has bigger 1" sensor.

### ⭐⭐⭐⭐⭐ Review
*by E***S on 31 December 2025*

Great camera takes excellent shots, the only issue I have is the connectivity when it comes to syncing the camera to the phone via Bluetooth and or Wi-Fi. Other than that over all a great camera very happy with my purchase.

### ⭐⭐⭐⭐⭐ Review
*by K***N on 1 December 2025*

Me encanto. Hasta ahora solo llevo unos pocos días con el producto pero no a existido fallo. El zoom es impresionante

## Frequently Bought Together

- Canon PowerShot SX740 HS Camera with 40x Optical Zoom and 20.3 Megapixel CMOS Sensor (International Model, Black)
- SanDisk 128GB Extreme PRO SDXC UHS-I Memory Card - C10, U3, V30, 4K UHD, SD Card - SDSDXXD-128G-GN4IN
- BOVKE Silicone Camera Case for Canon PowerShot SX740/ SX730 Digital Camera, SX740 Camera Soft Case Cover Rubber Camera Sleeve with Removable Lens Cover, Black

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*Product available on Desertcart Italy*
*Store origin: IT*
*Last updated: 2026-03-04*