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โจ Shine bright, brush right! Your smileโs new power move.
Colgate Optic White Purple Toothpaste is a fluoride-based whitening toothpaste that removes up to 95% of daily surface stains with patented micro-polishing technology. Its enamel-safe, vegan, sugar-free formula freshens breath with a minty flavor while being gentle enough for daily use. Clinically proven to outperform ordinary toothpaste by removing 5X more stains after 2 weeks of twice-daily brushing.

| ASIN | B0CFFZTZXJ |
| Active Ingredients | Sodium Fluoride 0.24 % (0.15% w/v fluoride ion) |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #36,140 in Health & Household ( See Top 100 in Health & Household ) #466 in Toothpaste |
| Brand | Colgate |
| Brand Name | Colgate |
| Capacity | 4.2 Fluid Ounces |
| Customer Reviews | 4.5 out of 5 stars 2,904 Reviews |
| Flavor | Fresh Mint |
| Global Trade Identification Number | 00827854011262 |
| Item Dimensions | 6.18 x 1.97 x 1.65 inches |
| Item Form | Paste |
| Item Weight | 4.2 Ounces |
| Manufacturer | Colgate-Palmolive |
| Manufacturer Part Number | 61037776 |
| Material Feature | Sugar Free |
| Material Features | Sugar Free |
| Material Type Free | Sugar Free |
| Model Number | 61037776 |
| Number of Items | 1 |
| Package Quantity | 1 |
| Package Type Name | Tube |
| Packaging Feature | Wrap |
| Product Benefits | Removes surface stains for a brighter, polished smile with micro-polishing action |
| Recommended Uses For Product | Teeth Whitening |
| Target Audience | Unisex Adults |
| UPC | 827854011262 |
| Unit Count | 4.2 Fluid Ounces |
J**E
Great toothpaste
This toothpaste definitely changed the color of my teeth. I used to be a smoker and this definitely helped ! Its sensitive on my teeth and tastes minty. The texture is like a normal toothpaste. I do thinknits a little expensive, but it does the job.
R**B
GOOD QUALITY!
I was happy with the performance of this toothpaste.
P**A
Great
I love the flavor and how my teeth actually feel clean
A**R
Product Reviews
I should note that the toothpaste is a different color than usual, but other than that, I'm satisfied.
J**I
Amazing toothpaste
This toothpaste really brightens your smile. The purple formula helps neutralize yellow tones, and it noticeably lifts surface stains after just a few uses. It leaves your teeth feeling polished and your breath fresh without being harsh. A simple, effective boost for everyday whitening.
C**Y
Works
It's effective as long as you use it continually for months to see the results.
S**A
Love it
Verified purchase love the taste belly for your money. Great texture, easy to use very effective. Great for sensitive teeth. Would recommend.
G**I
Not really impressed
Not a huge fan! It is purple but it really is not doing anything to whiten my teeth. I will continue to use it to see what happens but sadly I am not impressed. Plus side It does not taste bad and my teeth do feel clean.
Trustpilot
1 week ago
2 months ago