Can you use it on the black part of your dog too? Have a Bernese and I’m trying to keep his white marks white, but don’t want to lighten the black.

I'm sure you can. My dog is a white palmerainian. He get dark high lights in the winter and this works to bring the white out more he gets the amber high lights in the winter. Doing and summer weather pure white. Used it 3 weeks ago still soft and clean . So I don't see why you could not use it. I just ordered more at the price it is at now before it goes back to normal price

How many minutes should i leave for shampoo to be effective? Directions says several minutes. Exactly how many minutes is that?

Generally I soap up and work the soap for 10-15 minutes. But we have a 60 pound standard poodle, so timing would depend on the size of your dog.

It says to avoid eyes... but so does the tear free shampoo I just bought... my guess... try it...if your dog appears to have a problem, don't use it on the dog's face.

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Veterinary Formula Smart Coat Whitening & Stain Remover Pet Shampoo, 17oz

Product ID: 5790427

Details

Brand
Veterinary
Material Type Free
Dye Free Free
Product Benefits
Brightening
Recommended Uses For Product
Hydrating
Scent
Pink

✨Patented optical brighteners

🌿Vitamin E & green tea extract

🍊Long-lasting blue coral citrus scent

€ 24.47

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Description

✨ Elevate your pet’s glow game — because white coats deserve VIP treatment! 🐾

ENDURING FRESHNESS - Blue coral citrus fragrance with patented extenders keeps your pet smelling irresistible all day.
GENTLE YET POWERFUL - No bleach or peroxide—just skin-loving Vitamin E and green tea extract for safe, soothing cleansing.
MULTI SPECIES MAGIC - pH balanced formula safe for dogs, cats, and horses without disrupting flea & tick treatments.
BRILLIANTLY BRIGHT COATS - Patented optical brighteners erase yellowing & stains for a dazzling white fur glow.
PREMIUM CARE SMART PRICE - Veterinary-grade ingredients designed for pet parents who demand quality without compromise.

Veterinary Formula Smart Coat Whitening & Stain Remover Shampoo is a 17oz premium pet cleanser specially crafted for white dogs, cats, and horses. Featuring patented optical brighteners, it safely eliminates yellowing and stains without harsh bleach or peroxide. Enriched with Vitamin E and green tea extract, it moisturizes and soothes sensitive skin while maintaining the effectiveness of topical flea and tick treatments. Its long-lasting blue coral citrus fragrance ensures your pet stays fresh and clean well beyond bath time. Ideal for pet parents seeking a gentle, effective, and affordable whitening solution.

Specifications

ASIN	B002CZLNL6
ASIN	B002CZLNL6
Allergen Information	Almonds
Best Sellers Rank	#4,833 in Pet Supplies ( See Top 100 in Pet Supplies ) #56 in Dog Shampoos
Brand Name	Veterinary Formula
Customer Reviews	4.5 4.5 out of 5 stars (12,266)
Date First Available	September 30, 2004
Global Trade Identification Number	00736990012203
Included Components	Veterinary Formula Snow White Shampoo (17 fl oz)
Item Form	Liquid
Item Type Name	Veterinary Formula Solutions Snow White Shampoo for Dogs and Cats, 128 oz
Item Weight	1.1 pounds
Item model number	FG01220
Liquid Volume	17 fluid ounces
Manufacturer	Synergy Labs
Manufacturer	Synergy Labs
Manufacturer Part Number	FG01843
Material Type Free	Dye Free, Paraben Free, Sulfate Free
Model Number	FG01220
Number of Packs	1
Pet Type	Cat, Dog, Horse
Product Benefits	Brightening, Cleansing
Product Dimensions	2.75 x 7 x 2.75 inches; 1.14 pounds
Recommended Uses For Product	Hydrating
Scent Name	Pink Grapefruit
Special Ingredients	Optical Brighteners, Vitamin E, Green Tea Extract
Target Species	Dog
UPC	736990012203
Unit Count	17 Fluid Ounces

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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€ 24.47

Duties & taxes included

In stock

Sold byAmazon ItalyDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Italy.

Secure transaction

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TrustScore 4.5 | 7,300+ reviews

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