--- product_id: 57369065 title: "L'Oreal Paris Permanent Hair Dye, Preference 8.23 Santorini, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1" brand: "l'oreal paris" price: "€ 35.14" currency: EUR in_stock: true url: https://www.desertcart.it/products/57369065-loreal-paris-permanent-hair-dye-preference-8-23-santorini-100 store_origin: IT region: Italy --- # 25 min full cure time precious flower oils for shine optimal grey coverage & fade-defying L'Oreal Paris Permanent Hair Dye, Preference 8.23 Santorini, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 **Brand:** l'oreal paris **Price:** € 35.14 **Availability:** ✅ In Stock ## Summary > 🌟 Unlock your glow with fade-defying rose gold brilliance! ## Quick Answers - **What is this?** L'Oreal Paris Permanent Hair Dye, Preference 8.23 Santorini, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 by l'oreal paris - **How much does it cost?** € 35.14 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.it](https://www.desertcart.it/products/57369065-loreal-paris-permanent-hair-dye-preference-8-23-santorini-100) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Long-Lasting Vibrancy:** Advanced colour lock conditioner enriched with UV filter and Vitamin E preserves your radiant rose gold shade for up to 8 weeks. - • **Grey Coverage Confidence:** Formulated for optimal grey hair coverage, ensuring a natural, intense, and permanent color result that blends seamlessly. - • **Sensory & Safe Experience:** Infused with a sensorial fragrance and designed with a 48-hour patch test recommendation for a safe, enjoyable coloring ritual. - • **Luminous Rose Gold Radiance:** Translucent gel formula infused with precious flower oils delivers multi-dimensional, fade-defying color with cool, luminous reflections. - • **Effortless Professional Application:** Complete kit includes colorant, developer, conditioner, and gloves for a salon-quality permanent dye experience at home in just 25 minutes. ## Overview L'Oreal Paris Preference Infinia 8.23 Rose Gold Perm Dye is a permanent hair color kit designed for professional-quality, fade-defying rose gold shades. Featuring a translucent gel formula enriched with precious flower oils, it delivers luminous, multi-tonal color with optimal grey coverage. The kit includes colorant, developer, a nourishing color lock conditioner with UV protection, and gloves, enabling an easy 25-minute application at home. Ideal for millennials seeking vibrant, long-lasting hair color with a salon finish and a sensorial fragrance experience. ## Description Product Description Introducing Permanent Colour Preference by L'Oreal Paris! Benefits of Preference by L'Oreal Paris • Up to 9 weeks of fade-defying colour* • Multidimensional Colour and High-Impact Shine • New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes. • Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine. • Up to 5x more nourished hair** Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse. Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x User guide & pair of protective gloves. What makes it special? FADE-DEFYING SYSTEM - Our high tenacity dyes powerfully enter the hair fibre for long lasting colour. NON-DRIP OIL-IN-GEL TEXTURE - Advanced texture for an easy application and optimal fibre coating. SHINE PROTECT CONDITIONER FOR SOFTER AND SILKIER HAIR - Enriched with UV-Filter and Vitamin E. It helps preserve shine. *Visual assessment, 36 washes, >76% agreement for brown/blonde/black shades, 50% agreement for red/copper shades. ** Instrumental Test Ingredients 1242529- Colourant Gel: Aqua /Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Ammonium Hydroxide, Oleyl Alcohol, Alcohol Denat., Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, 4-Amino-2-Hydroxytoluene, p-Aminophenol, 2-Amino-3-Hydroxypyridine, Sodium Metabisulfite, Thioglycerin, Toluene-2,5-Diamine, Ammonium Acetate, 2-Methyl-5-Hydroxyethylaminophenol, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234337/1)1152439 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin, (F.I.L. C202318/2)1217043 A- Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C232981/1)1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil. (F.I.L. C234136/1)Please see back of pack for the latest ingredients list P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions 1. Perform a patch test 48 hours before use. 2. Mix the coloring bottle and developer bottle, apply the color, and leave it for the recommended time. 3. Follow with the conditioner and rinse. Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ See more ## Features - Up to 9 weeks of fade-defying colour* - Multidimensional Colour and High-Impact Shine - New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes. - Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine. - Up to 5x more nourished hair** ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B079VMPVTB | | ASIN | B079VMPVTB | | Benefits | Nourishing | | Best Sellers Rank | 652 in Beauty ( See Top 100 in Beauty ) 15 in Permanent Hair Colour | | Brand Name | L'Oreal Paris | | Colour | 8.23 MEDIUM ROSE GOLD | | Container Type | Box | | Customer Reviews | 4.4 4.4 out of 5 stars (9,280) | | Customer reviews | 4.4 4.4 out of 5 stars (9,280) | | Full Cure Time | 25 Minutes | | Hair Color Permanence | Permanent | | Hair Type | Blonde,Grey Hair | | Item Form | Gel | | Item Type Name | L'Oréal Paris Preference permanent hair dye, optimal grey hair coverage, fade-defiant hair colour result, blonde hair dye, 8.23 Rose Gold Light Blonde | | Item model number | 3600523577309 | | Manufacturer | L'Oréal | | Manufacturer | L'Oréal | | Manufacturer Contact Information | L'Oréal Paris, London, W6 8AZ | | Manufacturer Part Number | 3600523577309 | | Material Features | Natural | | Model Number | 3600523577309 | | Number of Items | 1 | | Product Dimensions | 9 x 6 x 17 cm; 240 g | | Recommended Uses For Product | Lightening and coverage of gray hair at home | | Suitable Hair Colour | Grey | | Unit Count | 1.0 count | ## Product Details - **Brand:** L'Oreal Paris - **Colour:** 8.23 MEDIUM ROSE GOLD - **Full cure time:** 25 Minutes - **Hair type:** Blonde,Grey Hair - **Item form:** Gel - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Box - **Product benefits:** Nourishing - **Unit count:** 1.0 count ## Images ![L'Oreal Paris Permanent Hair Dye, Preference 8.23 Santorini, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 - Image 1](https://m.media-amazon.com/images/I/61lhDXUwhKL.jpg) ![L'Oreal Paris Permanent Hair Dye, Preference 8.23 Santorini, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 - Image 2](https://m.media-amazon.com/images/I/716+HMIFaFL.jpg) ![L'Oreal Paris Permanent Hair Dye, Preference 8.23 Santorini, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 - Image 3](https://m.media-amazon.com/images/I/61eHO-Hr82L.jpg) ![L'Oreal Paris Permanent Hair Dye, Preference 8.23 Santorini, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 - Image 4](https://m.media-amazon.com/images/I/61r93dWxiwL.jpg) ![L'Oreal Paris Permanent Hair Dye, Preference 8.23 Santorini, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1 - Image 5](https://m.media-amazon.com/images/I/616Ti9AG4oL.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: How long does this hair colour last?** A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine. **Q: Can I use this to cover my grey roots?** A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly **Q: How do I choose the right shade?** A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour. ## Frequently Bought Together - L'Oreal Paris Preference Infinia 8.23 Rose Gold Perm Dye - L'Oreal Paris Colorista Light Rose Gold Permanent Hair Dye Gel Long-Lasting Permanent Hair Colour --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.it/products/57369065-loreal-paris-permanent-hair-dye-preference-8-23-santorini-100](https://www.desertcart.it/products/57369065-loreal-paris-permanent-hair-dye-preference-8-23-santorini-100) --- *Product available on Desertcart Italy* *Store origin: IT* *Last updated: 2026-05-13*