

Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide. Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business. * Maximize the lifetime value of your customers * Connect web marketing strategies to real world traffic and sales * Implement local sourcing to boost local and regional marketing initiatives * Focus your online marketing strategy to target only qualified buyers Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed. Review: product exactly like in the description - Quick delivery, product exactly like in the description. Thank you :) Review: Good - Great and easy to read
| Best Sellers Rank | 1,567,121 in Books ( See Top 100 in Books ) 8,552 in Sales & Marketing 15,400 in Business Development & Entrepreneurship (Books) |
| Customer Reviews | 4.4 out of 5 stars 80 Reviews |
G**A
product exactly like in the description
Quick delivery, product exactly like in the description. Thank you :)
D**E
Good
Great and easy to read
M**D
Three Stars
A bit American.
A**N
Love it
Everything you need to know about marketing in one
A**R
Five Stars
Good background
A**R
Five Stars
perfect Christmas gift
B**D
Good if you want to blag a job.
I'm a marketing dummy!
G**S
Five Stars
GOOD BOOK FOR MARKETING
M**Y
Excellent for "dummies", but useful for anyone that wants to get more out of their marketing actions
excellent book for giving you the basics or marketing, and getting you to think with the bigger picture. Includes not only the bigger picture, but also useful details and things you can do right away, without a big budget (or with only a shoe-string budget), to start marketing whatever it is you need to market. Well written and well-thought-through, written by someone who obviously knows his stuff and wants others to be able to think with and use the information being presented. I would recommend it for anyone try to wrap their wits around and trying to figure out what to do first or where to start, or even for someone who is already got some marketing actions going, and wants to be more return on his or her promotion.
T**8
All around good- great for college course or entrepreneurial marketing help
I used this as an aid in a graduate level marketing class. Great refresher, plus if you own a business there is news you can use in here to promote your own business. A good buy.
L**R
I needed this book.
Comprehensive and detailed. More than I could handle on readthru. Using very successfully as a reference.
M**L
Informative and thought provoking
It was better than expected and very thought provoking
F**R
Marketing for the New Entrepreneur
This book is extremely informative. It covers so many aspects of business. It's a must read. Also a great reference book as well.
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