Marketing 6.0: The Future Is Immersive

Good book. Recommend for people who want to learn more about marketing. There is a bit of basic knowledge and som advance information.

Great product and arrived quickly. Having textbooks available for next day delivery is a lifesaver!

للأسف الكتاب مطبوع أبيض وأسود غير أصلي

...Ok But less of the modern and next level of reaching customers with the offer of the future...

コトラー先生の最新刊 これからのマーケティングは没入感 イマーシブ そして顧客と一緒に体験し作り上げていく 事が重要だと感じた。 ビジョンプロはまさにその先端を走るデバイスで、日本では刀プロデュースのイマーシブフォート東京が一つの参考になっていくと思われる

Kotler is still THE name in marketing. His books were already the marketing bibles when I was studying for my MBA in 2005. My expectations were naturally high when I purchased this book. However, I was a bit disappointed by the content of this latest edition which is rather basic. The book doesn't have 400+ pages either like many of his previous works but just short of 250. I assume that Prof. Kotler does not really write much of his latest books himself anymore and the gentlemen he collaborated with on this one do not seem to have an academic background. It's a pretty basic book for old-school practitioners who have never heard of virtual realities augmented realities or Web3.