Kommunikation im Corporate Change

Name: Kommunikation im Corporate Change
Brand: Gabler
Price: 137.36 EUR
Availability: InStock

Product ID: 54823587

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Description

Die zweite Auflage enthalt eine Vielzahl neuer Beitrage aus der Unternehmenspraxis sowie einige hochaktuelle Interviews mit Topmanagern. Auf Basis der Erfahrungen der letzten Jahre reflektieren die Herausgeber die Anforderungen bei der Bewaltigung kommunikativer Aufgaben in komplexen unternehmerischen Entwicklungslagen und geben substanziellen Einblick in die Praxis wirkungsvoller Change-Kommunikation.

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