The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love

This book is maybe the best $3 I've ever spent for my career. I needed a primer for some work on pricing our company's software, and this went well-beyond. It lays out a robust yet intuitive framework for approaching B2B SaaS pricing, and is chock-full of examples. Nearly every page gave me an insight worth writing down to use at work. It also aligns with what I've seen succeed/fail in ad hoc pricing exercises we've had in my past, which quickly built my trust in the author's experience.

The author caught my attention right away by comparing SaaS to trains because the analogy made a ton of sense. I went through a rigorous startup accelerator (Founder's Institute) and found that the info in this book was very accurate and in line with what we heard each week from investors. This book is also great for talking not just about how you price when you start, but how do you scale it? What are the structures you set yourself up for success with that have stability but also some room to grow? I really enjoyed the breakdown of users, customers, product in terms of an iteration of customers. This book is great for beginners, but also has valuable pricing info if you're further along in the process but really stumped on how to set pricing.

Lots of great insight in the book, but parts were maybe too technical and too much in the weeds. I’d also have liked more insight into Good better best options and how they maximize revenue. The book talks about tiers, but more as jobs to be done.

Very impressed with the thoroughness of Ulrik. Often times authors don’t go into enough detail and keep things too principled with insufficient tactics. On the other hand, Ulrik has covered both. He covers the main point or principle but also gives you quick and easy to understand examples. Very glad he published this book. It’s a golden nugget in the pricing strategy space for B2B SaaS companies.

If you're in the world of B2B SaaS, "The Pricing Roadmap" by Ulrik Lehrskov-Schmidt is a must-read. This book is a game-changer when it comes to designing pricing models that your customers will love. Lehrskov-Schmidt's insights are gold—practical, actionable, and backed by real-world examples. The book demystifies the complex world of pricing, guiding you through the process with clarity and precision. It's like having a seasoned pricing expert by your side, sharing their wisdom. Whether you're a seasoned pro or just starting out, this book will help you optimize your pricing strategy and maximize your revenue. Highly recommended!

This is likely the best book on pricing I have ever read. It's not just knowledgeable and insightful, but also incredibly entertaining. Reading it feels akin to diving into a classic thriller or detective novel by Conan Doyle. I would highly recommend this book to anyone involved in pricing, or simply to those desiring a quality read from the world of business.

Exceptional insights! And very well written

"The Pricing Roadmap" is a super helpful book for folks trying to figure out how to price their B2B SaaS stuff. I've been so confused about pricing, and this book really helped me out. The author has a terrific way of making pricing plans that customers will actually like. They took all the confusing stuff and turned it into a clear path that makes sense. If you want to make your pricing awesome for your customers, this book is like an excellent friend to show you how.

What I appreciate about the book is the deep expertise it offers on pricing strategies for B2B SaaS clients. It's a well-written guide that thoroughly explains how to monetize products effectively and sustain that success over the long term. I also found the insights on leveraging data and predictive analytics particularly valuable—especially when these tools are applied correctly to support business growth. This is a great book for people who want to further their pricing expertise. It's a worthy five star rating book.

Takes a while to get started, but once it does, its gold for anyone into Enterprise SaaS.

Very helpful as it forces you to think differently about how SaaS should be priced.

This is a really good book. A must for every SaaS leader.

The book is about Saas proving but actually you can use it for many other business following the rationale and principle’s behind. Highly recommended!