Scientific Advertising: Original Classic Edition
Product ID: 533183483
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The essential guidebook on how to make your marketing and advertising more profitable—faster. You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to: Create a winning personality for your ads Incentivize people to buy without using sensationalism or empty rhetoric Strategically incorporate visual design elements into ads Harness the power of coupon advertising, product sampling, and direct-mail marketing Run test campaigns to make smarter decisions about your advertising dollars Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising , which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies. Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers. Review: Made a viral video using its principles in the first 5 days of having it - I'm not lying, I got the book and it's very concise but deeply insightful. I started using its principles in my writing and videos and literally went viral after 5 days of reading the book. This works, for real. It's a very fun read too: he explains the principles and then provides examples to showcase. One of my favorite things is that its teachings are data-backed and the results of tireless experimentation. Great book for someone who's starting in copywriting, like me. Thanks. Review: Proven in my website work - Outstanding read. Amazing how a book from the 1920s is totally relevant again with respect to how websites are put together.
| Best Sellers Rank | #102,307 in Books ( See Top 100 in Books ) #92 in Business Project Management (Books) #106 in Advertising (Books) #346 in Marketing (Books) |
| Customer Reviews | 4.4 out of 5 stars 114 Reviews |
J**Z
Made a viral video using its principles in the first 5 days of having it
I'm not lying, I got the book and it's very concise but deeply insightful. I started using its principles in my writing and videos and literally went viral after 5 days of reading the book. This works, for real. It's a very fun read too: he explains the principles and then provides examples to showcase. One of my favorite things is that its teachings are data-backed and the results of tireless experimentation. Great book for someone who's starting in copywriting, like me. Thanks.
J**E
Proven in my website work
Outstanding read. Amazing how a book from the 1920s is totally relevant again with respect to how websites are put together.
A**R
Informative, but hard to understand
Explains a lot about advertising, but the language it uses and the way the book is written makes it hard to understand on the first read. Had to use ChatGPT to explain some concepts.
E**H
Strategic knowledge on advertising in all fields
Great quick read to help you better understand advertising from the shoes of the people who have had great success in it. This book gives you real life scenarios and tests you can implement in your own research.
I**K
Good but hard to read
The main points of the book are solid but getting through it was difficult for me. It was written in 1923 and as someone who used to not be a daily reader, the language and style of writing made it hard to follow. Had to re-read sentences constantly. Maybe it’s bc English isn’t my first language. But I’ve been here for 20 years so can’t be the main factor
T**S
no fluff
Gotta reread and keep as a reference, now there are some things in here that are left to question since it was written so long ago. Nevertheless majority of the principles are to be applied
A**R
Its good
Its good
M**R
Difficult to Read
The font is not the average Times New Roman or Calibri or something similar that would make it easy to read through the small flat less than a 100 page read. The font is small and narrow which makes it irritating especially for a glasses user like myself.
T**Y
You'll find this book recommended on most marketing books lists
Highly recommended to all marketers—I preferred reading the version with his biography 'my life in advertising' as it was more interesting; otherwise it's a short read, up there with 'Obvious Adams', which is also recommended by Ogilvy and others as a mental model. maybe if youre a ogilvy fan read his AGA cooker sales manual which can be found online in the public domain and is also quite interesting from a strategy viewpoint. Another often-recommended book of this likeness is Reality in Advertising by Rosser Reeves ( at one point Ogilvy's brother-in-law), Ogilvy's books and Drayton Birds Commonsense Direct Response. It comes with a lot of lore; it's recommended by David Ogilvy to read 7 times, John Carlton read it over 15 times supposedly which helped him land a job with Jay Abraham who supposedly read it 50x etc
T**S
Timeless Strategies for Effective Marketing Results
Scientific Advertising by Claude Hopkins is a timeless classic in the field of marketing and advertising. Although it was written over a century ago, the principles outlined remain relevant and valuable today. The book offers clear insights into how effective advertising works and why certain strategies remain enduring. I found it to be an excellent resource for building a strong foundation in marketing concepts. The writing is straightforward, making it easy to understand and apply. A must-have reference for anyone serious about learning the fundamentals of marketing and advertising.
A**R
The GOAT
To the point, actionable, and a quick read. Unlike most business books, this one is not packed with filler content. Crushed it in a morning and was already implementing it into my business by that afternoon. Saw a nice bump in my Facebook ads and email campaigns using the concepts in this book.
C**N
Sometimes difficult to understand
I want to clarify first of all that this is completely personal preference, but it was written close to a century ago and is written in a way we don’t really speak anymore. I call it Shakespeare speak, like ‘thou art’ etc. It doesn’t actually say that but you get the point. I didn’t enjoy the read, but that’s because I like being spoken to like I’m thick when it comes to books. I like when the writer takes complex topics and explains it on a way that is so easy to understand, a five year old could get it. This book doesn’t do that. Some of the principles are outdated, but other than that it’s a fairly solid book.
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