No7 Protect & Perfect Advanced All in One Foundation - Cool Ivory - Age Defying Foundation Makeup with SPF 50 for Women - Makeup Base Cream Helps to Reduces Redness & Blurs Visible Pores (30ml)

This is the best of about 12 different tinted moisturizers and foundations I've tried. All had to have a very high SPF to be considered. The Korean brands were good but getting my pinkish skin tone in the Korean brands was impossible. I have pink or rosy undertones which has been a bear to match. I'd never heard of this brand but so very glad I took a chance on it. I think the color I ordered was Cool Ivory which isn't the right shade. But have ordered a couple more shades from Walgreens. This isn't a bad match but I think it could be better. It has medium coverage which was a goal. I've avoided foundation all my life and that is a long, long time. The high SPF sold it. It goes on smoothly with a damp make up sponge. Have yet to try a brush. The finish seems matte to me but I defer to others who know more about foundation than I. I have redness over the apples of my cheeks and have been using a green corrector to tone that down. This works just as well if not better and has the benefits of the high SPF. I think it looks pretty natural. My skin doesn't look dead or flat like with a full coverage foundation. I'm not into the "dewy" or shiny or glass look so the matte finish is perfect for me. Price is very reasonable compared to some of the higher end products I tried from Ulta and Sephora. When I get the correct color all will be well in foundationville.

Oh my goodness I just started using this foundation a month or two ago. Where has it been my whole life? I love how it feels like a skin care instead of makeup after I put it on I don’t feel it on my skin. It doesn’t feel sticky. It has sunscreen in it, which is really nice because I live in a sunny state. It’s super easy to apply. You can use a blending sponge or your fingertips or a brush. The color tone is beautiful. It blends into my skin tone nicely! I ordered cool ivory which I usually get a warm beige color and other foundations. It doesn’t seem to set in fine lines, which is awesome. I actually ordered another one so when I run out, I have it ready to go. It’s gonna be my go to foundation forever and I hope they never stop selling it. Definitely give it a try you won’t be disappointed.

Bought this for the SPF rating but just FYI, Cool Ivory has a yellow undertone and is not ideal for pink-toned fair skin. Looks quite orange, especially around the hairline. Coverage is medium as expected.

Love this stuff! I have extremely sensitive skin and this works great for me! Does not dry my skin out. Stays on skin throughout my whole work day. There is not a strange scent to it. The texture is creamy and so easy to apply. A little goes a long way! The price great for quality and the size you get. Will buy again!

So far I really like this foundation. I bought it because it has SPF 50 and Age Defying. Doesn't seem to settle in lines. I've only used it a few times, I just received a week ago so I'll put it to the test in the heat.