Permanent Hair Dye, Preference 10.21 Stockholm, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1

Well what can I say it does what it says on the box and at a affordable price So easy to use too Love the way my hair shines afterwards and a nice smell I have trued many brands but this is the one I prefer I have had this brand before but what with a busy lifestyle I forgot to write a review before Ordered some more today after just opening and using my last box

Love this colour for bright clear blonde. Fade resistant and fairly kind to hair

This balayage kit was perfect and worked really well. I've wanted highlights to break up my flat, box dye colour for some time; but I haven't got the funds for expensive salon colouring. This product was easy to use and added the perfect dimension to hair. Im so happy with the results. Will 100% be buying again

I have tried numerous hair dyes now to try go ginger and none seem to work until I tried this one. My hair was like a dark blonde when I put this on but it still got my hair a very vibrant colour, looked quite similar to the colour on the box. It has lasted quite well too, it does need dying again so it is not as bright now as it was when I first dyed it. This hair dye is also very easy to use and you do not have to leave it on that long to get this beautiful colour, I am sure it was only about 30 minutes. The instructions were very easy to understand and the conditioner that came with it made my hair very soft. It also came exactly when it was supposed to come. To anyone who is like I was, desperate to go ginger, I could not recommend this product enough. It has not damaged my hair either which is good as my hair has been dyed alot so I didn’t want anything that would damage it. The price of it on here is quite good too as this hair dye is normally expensive anyway but I can see why, because it is absolutely amazing! My hair was not patchy either when I dyed it and I am far from a hairdresser so definitely not a professional when it comes to dying hair. Some hair dyes also have a horrible smell to them, I have smelt some very horrible hair dyes but this one actually has a beautiful smell to it. As I said, my hair does need dying again so it was a lot brighter than this.

It's good but I prefer and would recommend other L'Oréal hair colour formulas over this one now. Excellence Creme 8UR is a really natural red straight away. Felt this product was better after a wash or two.

Beautiful hair colour I love this hair colour its given me it's not as vibrant as the model displays on the box this would given a vibrant orange colour to bleached hair if you are a dark brown or a brunette your results that you desire may give a cowboy copper so consider this to avoid disappointment so if you have bleached hair and vibrant orange colour is what you are looking for, then this is the colour it comes a hair mask which is recommended for your hair especially after any hair colouring as this hair mask will help towards the colour from fading rinse hair colour with cold water as hot water causes hair colour to run and your hair colour will fade Note you will need to purchase two boxes if your hair length is longer than your shoulders as you will end up getting uneven results and patchy ness as one box will not be enough

I purchased the Bright Red and was very happy with the colour payoff on my medium-dark brown natural colour; however, the colour transfer is insane. Even after multiple washes, red was still transferring onto my hands and clothes. This should not be happening with a permanent dye, and I've never experienced this problem with any other permanent red dyes after dying my hair for over 5 years. Probably wouldn't purchase again for this reason :(

Just as simple as every other box die from this brand however the shine is unbeatable and I find it smells slightly better too.

Ordinato per mia moglie e secondo suo giudizio molto performante soddisfatta del prodotto e lo consiglia

Je l’adore mais il faut savoir que mes cheveux sont blancs à la base. Sur un blond foncé je ne tenterais sûrement pas.

المنتج ليس راائعا فقط وإنما لون في غاية الجمال ولكن كنصيحه ان يكون عمليه بليجينج اذا كان اللون مصبوغ بالاسود حتى يظهر اللون الجميل جدا شكرا لوريال

Couleur bien rouge Cheveux pas abimes

Very happy with this product, stays for a good 4 weeks