---
product_id: 50388359
title: "Goldwell StyleSign Roughman Texturizing Paste"
brand: "goldwell"
price: "€ 36.32"
currency: EUR
in_stock: true
reviews_count: 8
url: https://www.desertcart.it/products/50388359-goldwell-stylesign-roughman-texturizing-paste
store_origin: IT
region: Italy
---

# Flexi-Shine tech for dynamic shine Strong hold for all-day control 100ml professional-grade cream paste Goldwell StyleSign Roughman Texturizing Paste

**Brand:** goldwell
**Price:** € 36.32
**Availability:** ✅ In Stock

## Summary

> 💼 Elevate your everyday style with salon-grade texture and shine.

## Quick Answers

- **What is this?** Goldwell StyleSign Roughman Texturizing Paste by goldwell
- **How much does it cost?** € 36.32 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.it](https://www.desertcart.it/products/50388359-goldwell-stylesign-roughman-texturizing-paste)

## Best For

- goldwell enthusiasts

## Why This Product

- Trusted goldwell brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Unrivaled Strong Hold:** Locks your style in place from morning meetings to after-hours networking.
- • **Matte Finish with Definition:** Crafts textured, rough hairstyles with perfect separation—effortlessly cool, never flat.
- • **Salon-Quality Styling at Home:** Trusted by 62,000+ stylists worldwide, now in your daily routine for that professional edge.
- • **Dynamic Flexi-Shine Technology:** Adds a natural, eye-catching shine without the greasy look—shine that says you mean business.
- • **Versatile for Normal to Coarse Hair:** Tailored control that works with your hair’s natural texture, enhancing curls and waves alike.

## Overview

Goldwell StyleSign Roughman Texturizing Paste is a 100ml professional-grade matte cream paste designed for normal to coarse hair. Featuring unique Flexi-Shine Technology, it delivers strong hold, dynamic shine, and textured definition for rough, stylish looks. Trusted by over 62,000 stylists globally, it offers salon-quality results with a non-greasy finish, perfect for daily use and enhancing natural hair texture.

## Description

Product Description StyleSign is Goldwell's professional hair styling brand - used by more than 62,000 stylists worldwide. Stylists love its inventive technology and remarkable results. You’ll love its hands-on performance. The Goldwell hair care and styling products give you the power to care for your hair and recreate any professional style at home. The Creative Texture range gives any hairstyle a cool, new texture. From shiny sleek to rough, textured and disheveled looks, this range can do it all. With formulations varying from hair gels and creams, to hair wax and sprays, the Creative Texture range ensures that you get the right amount of hold and the ideal finishing texture for any style that you desire. With Goldwell Stylesign, you get professional-grade quality across all the hair mousses, finishing and hair sprays, gels, hair serums, hair wax and volumizing powders. This specifically designed formulas help protect from premature hair colour fade, helping your hair to look healthy and ideally styled. Ingredients Goldwell Sign Roughman, matting cream paste, pack of 1, (1 x 100 ml) Directions To use the Goldwell StyleSign Creative Texture Roughman Matte Cream Paste, take a small amount of the product and evenly distribute it through damp or dry hair for a textured and rough hairstyle. Provides strong hold and control for normal to coarse hair, adding definition, separation, and a matte finish.

Review: Fast delivery. A perfect product. - Great Product. I knew I wanted this product. It arrived promptly after I ordered it.
Review: Great hair paste to texture hair - This paste is has a strong hold and can texture my hair and bring out my natural curls. The paste has a really thick texture so a small amount goes a long way. It's worth it for the price!

## Features

- Developed with unique flexi-shine technology that adds dynamic shine to hair
- Controls even stubborn hair
- The hair surface is smoothened to enhance natural shine.
- Delivers professional salon quality styling results
- It is recommended for daily use
- Developed with unique Flexi-Shine Technology that adds dynamic shine to hair

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01L4S9BF6 |
| Benefits | Matte cream paste for creating textured and rough hairstyles Provides strong hold and control for normal to coarse hair Adds definition, separation, and a matte finish to your hair |
| Best Sellers Rank | 5,101 in Beauty ( See Top 100 in Beauty ) 41 in Hair Styling Putty, Clay & Wax |
| Brand Name | Goldwell |
| Customer Reviews | 4.4 out of 5 stars 3,392 Reviews |
| Global Trade Identification Number | 04021609275411 |
| Hair Type | Dry |
| Hair type | Dry |
| Item Form | Cream |
| Item Type Name | Gels & Foams |
| Item Volume | 4.97 Fluid Ounces |
| Item Weight | 3.2 Ounces |
| Item form | Cream |
| Liquid Volume | 100 Millilitres |
| Liquid volume | 100 Millilitres |
| Manufacturer | Kao Salon Division |
| Material Type Free | BPA-frei |
| Number of Items | 1 |
| Product benefits | Matte cream paste for creating textured and rough hairstyles Provides strong hold and control for normal to coarse hair Adds definition, separation, and a matte finish to your hair Product benefits Matte cream paste for creating textured and rough hairstyles Provides strong hold and control for normal to coarse hair Adds definition, separation, and a matte finish to your hair See more |
| Scent | Unscented |
| Scent Name | Unscented |
| Unit Count | 100.0 millilitre |

## Product Details

- **Product benefits:** Matte cream paste for creating textured and rough hairstyles Provides strong hold and control for normal to coarse hair Adds definition, separation, and a matte finish to your hair
- **Hair type:** Dry
- **Material Type Free:** BPA-frei
- **Scent:** Unscented
- **Liquid volume:** 100 Millilitres
- **Item form:** Cream
- **Brand:** Goldwell
- **Number of items:** 1
- **Unit count:** 100.0 millilitre
- **Item volume:** 4.97 Fluid Ounces

## Images

![Goldwell StyleSign Roughman Texturizing Paste - Image 1](https://m.media-amazon.com/images/I/610MtqS5tOL.jpg)
![Goldwell StyleSign Roughman Texturizing Paste - Image 2](https://m.media-amazon.com/images/I/61sMMHWRjPL.jpg)
![Goldwell StyleSign Roughman Texturizing Paste - Image 3](https://m.media-amazon.com/images/I/71O5ky00j9L.jpg)
![Goldwell StyleSign Roughman Texturizing Paste - Image 4](https://m.media-amazon.com/images/I/71Tb20GYE6L.jpg)
![Goldwell StyleSign Roughman Texturizing Paste - Image 5](https://m.media-amazon.com/images/I/71k7Adzbq1L.jpg)

## Available Options

This product comes in different **Style** options.

## Questions & Answers

**Q: hi, is this product water soluble.**
A: Yes, it washes out.

**Q: Will this help add texture to medium length, straight hair?**
A: Best with shorter hair.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Fast delivery. A perfect product.
*by P***B on 20 September 2025*

Great Product. I knew I wanted this product. It arrived promptly after I ordered it.

### ⭐⭐⭐⭐⭐ Great hair paste to texture hair
*by J***E on 30 May 2025*

This paste is has a strong hold and can texture my hair and bring out my natural curls. The paste has a really thick texture so a small amount goes a long way. It's worth it for the price!

### ⭐⭐⭐⭐⭐ Good for thick hair
*by L***E on 27 February 2025*

In the years IV been struggling to find a product IV been happy with, I have thick hair, this stuff works amazing holds all day unlike other brands I've tried, its not a hard paste, I guess it's more in-between a hard paste and a cream, in the past I've always used cheap brands like Vo5 and id have to also buy pre style and hair spray just to get it to hold longer, however with this u don't need a pre style or hairspray for it to hold all day, I do still use mousse to pre style but thats just because it's easier because my hairs so thick, u honestly don't need alot I'd say test the amounts, I decreased the amount cos I did find it made my hair a little tacky but after decreasing the amount it's perfect. It also washes out well with just water and for the price it's in-between cheap and the more expensive brands so it's worth the price for what it does and for how happy I am that I finely found a product that works for my hair

## Frequently Bought Together

- Goldwell StyleSign Roughman Texturizing Paste
- Goldwell StyleSign Shaping Cream, 75ml
- Goldwell StyleSign Creative Texture Crystal Turn High-Shine Gel Wax 100ml

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*Product available on Desertcart Italy*
*Store origin: IT*
*Last updated: 2026-03-12*