London BB Cream with Brightening Effect, Light, 30ml, Pink

Great BB cream, smells really nice and very easy to apply. A little goes a long way. Texture is very good and feels light on the skin, colour match is spot on, good value for money.

Love this however the light shade seems to be darker and more warm toned than when i first starded using this about 10 years ago. So this is not suitable for ivory/cool toned skin but great for warmer skin tones. Feels lovely on skin moisturising and has a light coverage.

I got this BB cream in very light shade and it's just perfect for my skin tone. It has light to medium coverage and looks natural on skin. The consistency is moderate -neither too thick nor too thin, so it's easy to blend and comfortable to wear all day. It is a bit on the dewy side, so is suitable for dry skin like mine, and doesn't cling to dry patches or look cakey. It doesn’t oxidise throughout the day and has no unpleasant orange undertones. It also contains SPF 15 for a bit of sun protection, though you may want to layer additional sunscreen if you're out in strong sunlight. Also, it offers good value for money. It won’t replace a full-coverage foundation but for me it is suitable for everyday natural look. Probably you can build it up in layers if you want extra coverage. Overall, it's a good mild to medium coverage cream suitable for daily natural look. Affordable!

I love this product, the light is slightly too dark, the extra light too light, so I mix them both together and have the perfect shade, this stays on all day and gives great coverage, my skin feels nicely moisturised too. This is way better than my previous foundation of the same brand.

Its a good bb cream but little drying. For a younger or oily skin. It is a lot lighter than other bb creams.

I have a light complexion but neutral to warm toned, and it can be tricky finding drugstore products that don't assume all light shades need to be pink/cool toned. I was therefore a bit worried when it arrived and the barcode sticker on the back of the tube had the word 'pink' in the description. The product itself is mostly neutral toned I'd say but maybe leans a little towards pinky/cool and if it were a full coverage foundation it would definitely not work for me. However, being a BB cream it is much more versatile and when applied to my face it somehow managed to dissappear into my skin tone whilst still being able to even out any discolouration. It provided a good base for blending in my undereye concealer, and my cream blush applied smoothly on top without risk of patching. Longevity seems pretty good - it's hard to tell with BB creams and other light coverage products but even at the end of a very long day I thought my skin still looked bright, clear and healthy. I have dry skin so it can often look dull/tired but this product gave me a fresh no-makeup makeup look (or the "clean girl aesthetic" as the kids are calling it 🙄). Just what I was looking for. To be completely honest, I have only used this once so far... So I will edit if I do change my mind on anything! But tbh for the price, it's definitely worth a try if you're on the fence.

I am suuuuuper pale and nothing ever light enough. This is. Perfect for lazy goths or vampires. The colour has no match, it has great texture, it is not oily and has a lovely smell. I dont use fancy stuff, just my hands to apply but it covers well for a bb cream and keeps eye shadow on well if you partner it with some powder on your eyelid.

This product works really well and is perfect for people with white or very light skin. Unlike most tinted creams that tend to look orange, this one goes on white, which is a refreshing change. It smells nice, has a pleasant texture, and blends easily. It’s especially ideal for those with light skin tones. However, it might appear too pale or ashy on some Asian skin tones.