---
product_id: 488579364
title: "Principles of Marketing, Global Edition"
price: "€ 128.64"
currency: EUR
in_stock: true
reviews_count: 7
url: https://www.desertcart.it/products/488579364-principles-of-marketing-global-edition
store_origin: IT
region: Italy
---

# Principles of Marketing, Global Edition

**Price:** € 128.64
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Principles of Marketing, Global Edition
- **How much does it cost?** € 128.64 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.it](https://www.desertcart.it/products/488579364-principles-of-marketing-global-edition)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Comprehensive marketing textbook with innovative customer-value framework to help students master principles and create meaningful consumer connections in the digital age.

Review: Used for university - Daughter happy with book for her university studies
Review: Damaged book - I like the book as requested but it is damaged please see the attachment vedio

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 138,620 in Books ( See Top 100 in Books ) 705 in Sales & Marketing 1,418 in Business Development & Entrepreneurship (Books) |
| Customer reviews | 4.6 4.6 out of 5 stars (30) |
| Dimensions  | 21.5 x 3 x 23 cm |
| Edition  | 19th |
| ISBN-10  | 1292449365 |
| ISBN-13  | 978-1292449364 |
| Item weight  | 1.67 kg |
| Language  | English |
| Print length  | 768 pages |
| Publication date  | 26 April 2023 |
| Publisher  | Pearson |

## Images

![Principles of Marketing, Global Edition - Image 1](https://m.media-amazon.com/images/I/81qDcS7p7zL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Used for university
*by J***N on 30 March 2026*

Daughter happy with book for her university studies

### ⭐⭐⭐⭐ Damaged book
*by I***R on 6 June 2023*

I like the book as requested but it is damaged please see the attachment vedio

### ⭐⭐⭐⭐⭐ The Marketing fundamentals
*by J***S on 19 November 2024*

Nice edtion of a fundamental Marketing book. Well writen and illustrated

## Frequently Bought Together

- Principles of Marketing, Global Edition
- Essentials of Marketing
- Principles and Practice of Marketing 10/e

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*Product available on Desertcart Italy*
*Store origin: IT*
*Last updated: 2026-05-10*