---
product_id: 484151117
title: "Seventh Generation, Laundry Detergent Ultra Power Plus Clean Scent, 23.1 Fl Oz"
brand: "seventh generation"
price: "€ 86.70"
currency: EUR
in_stock: true
reviews_count: 5
url: https://www.desertcart.it/products/484151117-seventh-generation-laundry-detergent-ultra-power-plus-clean-scent-23
store_origin: IT
region: Italy
---

# 6x enzyme-powered stain fight 60% less plastic, eco-smart 66 loads in 23oz bottle Seventh Generation, Laundry Detergent Ultra Power Plus Clean Scent, 23.1 Fl Oz

**Brand:** seventh generation
**Price:** € 86.70
**Availability:** ✅ In Stock

## Summary

> 🌟 Clean smarter, live lighter—join the eco-laundry revolution!

## Quick Answers

- **What is this?** Seventh Generation, Laundry Detergent Ultra Power Plus Clean Scent, 23.1 Fl Oz by seventh generation
- **How much does it cost?** € 86.70 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.it](https://www.desertcart.it/products/484151117-seventh-generation-laundry-detergent-ultra-power-plus-clean-scent-23)

## Best For

- seventh generation enthusiasts

## Why This Product

- Trusted seventh generation brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Compact & Mighty:** 66 loads in a sleek 23oz bottle—space-saving meets powerhouse performance.
- • **One-Squeeze Wonder:** Easy Dose tech delivers perfect detergent every time—no waste, no guesswork.
- • **Power-Packed Clean:** 6 potent enzymes and surfactants annihilate stubborn stains with ultra-concentrated strength.
- • **Eco-Champion Formula:** 60% less plastic, 50% less water, 75% lighter footprint—clean clothes, cleaner planet.
- • **Certified Safer Choice:** EPA Safer Choice certified for your family’s health and peace of mind.

## Overview

Seventh Generation Ultra Power Plus Clean Scent Laundry Detergent is an ultra-concentrated, eco-friendly formula delivering 66 loads in a compact 23oz bottle. Featuring innovative Easy Dose technology, it ensures the perfect amount of detergent with a single squeeze. Powered by 6 enzymes and surfactants, it tackles tough stains effectively while reducing environmental impact with 60% less plastic and 50% less water. EPA Safer Choice certified, it’s designed for busy professionals who demand performance, convenience, and sustainability in their laundry routine.

## Description

Product Description Life is complicated. Laundry shouldn't be. With Seventh Generation new easy dose Ultra concentrated laundry detergent, you get the right amount of liquid-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60 percent less plastic, 50 percent less water, and is 75 percent lighter than our 100oz bottle. With no unnecessary ingredients, easy dose power plus has 6 powerful enzymes and surfactants for a powerful clean that fights even the most stubborn stains. A safer Choice EPA certified product, it's also a great choice for your busy family. Easy to use, easy to store, and easy to love-our Ultra concentrated laundry detergent is about to change the way you think about clean. At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home-and for the community and environment outside of it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. We believe it is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future For the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are Certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products, you're joining us in nurturing the health of the next seven generations. Ingredients water (mineral-based), laureth-6 (plant-derived), glycerin (plant-derived), caprylyl/decyl glucoside (plant-derived), sodium oleate (plant-derived), propylene glycol (synthetic), sodium chloride (mineral-based), protease (plant-derived), pectinase (plant-derived), amylase (plant-derived), mannanase (plant-derived), citrus aurantium dulcis (orange) fruit extract (plant-derived), juniperus virginiana (cedar) oil (plant-derived), citrus aurantium dulcis (orange) peel oil (plant-derived), linalool (plant-derived), pogostemon cablin (patchouli) oil (plant-derived), juniperus mexicana (cedar) oil (plant-derived), isoamyl salicylate (plant-derived), lavandula hybrida (lavandin) oil (plant-derived), citrus aurantium bergamia (bergamot) fruit oil (plant-derived), citrus limon (lemon) peel oil (plant-derived), eucalyptus globulus leaf oil (plant-derived), geraniol (plant-derived), pinene beta (plant-derived), heliotropine (plant-derived), eugenia caryophyllus (clove) leaf oil (plant-derived), pogostemon cablin (patchouli) leaf extract (plant-derived), rosmarinus officinalis (rosemary) leaf oil (plant-derived), citrus aurantifolia (lime) oil (plant-derived), cymbopogon martini (palmarosa) oil (plant-derived), styrax tonkinensis resin extract (plant-derived), cistus ladaniferus resin (plant-derived), bulnesia sarmientoi (guaiacwood) oil (plant-derived), amyris balsamifera bark oil (plant-derived), cananga odorata (ylang ylang) flower oil (plant-derived), cinnamal (plant-derived), coriandrum sativum (coriander) fruit oil (plant-derived), foeniculum vulgare (fennel) oil (plant-derived), illicium verum (anise) fruit/seed oil (plant-derived), vanillin (plant-derived), salvia sclarea (clary sage) oil (plant-derived), gamma-decalactone (plant-derived), pelargonium graveolens (geranium) flower oil (plant-derived), citrus aurantium amara (bitter orange) leaf/twig oil (plant-derived), phenethyl alcohol (plant-derived), 3-hexenol (plant-derived), cistus ladaniferus resin (plant-derived) absolute, ferula galbanifula (galbanum) resin oil (plant-derived), gamma-nonalactone (plant-derived), myroxylon pereirae (balsam peru) oil (plant-derived), artemisia pallens (davana) flower oil (plant-derived), dimethyl heptenal (plant-derived), boswellia carterii oil (plant-derived), fucus vesiculous extract (plant-derived), benzisothiazolinone (synthetic), methylisothiazolinone (synthetic).

Review: Best detergent I have ever used, I can’t believe one squirt does a large load - ONE! It has a nice clean lightly herbal scent. I am only usimg tide for rubbing out spots now - happy to have a less “blue” detergent that works!! Very pleased for myself and my hard working guys.
Review: I move quite often and lugging around massive jugs of half empty laundry detergent was a headache. I've been using Seventh Generation's concentrated laundry detergent for years now and I not only love the scents and ingredients but appreciate the concentrated formula and smaller plastic footprint. Note: The detergent is CONCENTRATED. If your washing machine does not have a seperate spot for detergent I HIGHLY recommend adding this concentrated detergent after your machine fills with water or you may see concentrated clean spots on your clothing

## Features

- Our Seventh Generation Easy dose auto-dosing technology measures the right detergent amount-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need
- 6x cleaning agent: a powerful clean that fights even the most stubborn stains with 6 powerful enzymes and surfactants
- Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that's easy to store, and easy to feel good about
- Small dose, big clean: 60 percent less plastic, 50 percent less water, and 75 percent lighter than our 100 fl oz bottle
- Safer Choice EPA Certified

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B08WV69C9B |
| ASIN  | B08WV69C9B |
| Age Range Description | Adult |
| Allergen Information | Contains: Sulphites Free |
| Best Sellers Rank | 118,861 in Climate Pledge Friendly ( See Top 100 in Climate Pledge Friendly ) 1,176 in Liquid Detergent |
| Brand | Seventh Generation |
| Customer Reviews | 4.5 4.5 out of 5 stars (1,086) |
| Customer reviews | 4.5 4.5 out of 5 stars (1,086) |
| Date First Available | 1 Mar. 2021 |
| Department  | All Ages/Unisex |
| Format | Liquid |
| Item model number  | 0732913449736 |
| Manufacturer  | Unilever |
| Product Dimensions  | 6.1 x 9.78 x 22.38 cm; 789.25 g |
| Units | 680.19 millilitre |
| Volume | 23.1 Fluid Ounces |
| Weight | 1.31 kg |

## Product Details

- **Allergen information:** Contains: Sulphites Free
- **Brand:** Seventh Generation
- **Item form:** Liquid
- **Item weight:** 1.74 Pounds
- **Material Type Free:** Phthalate Free
- **Material feature:** Concentrated
- **Number of items:** 1
- **Scent:** Clean Scent
- **Specific uses for product:** Machine Wash
- **Unit count:** 680.19 millilitre

## Images

![Seventh Generation, Laundry Detergent Ultra Power Plus Clean Scent, 23.1 Fl Oz - Image 1](https://m.media-amazon.com/images/I/71s-8NA7kKL.jpg)
![Seventh Generation, Laundry Detergent Ultra Power Plus Clean Scent, 23.1 Fl Oz - Image 2](https://m.media-amazon.com/images/I/714kTurZ5QL.jpg)
![Seventh Generation, Laundry Detergent Ultra Power Plus Clean Scent, 23.1 Fl Oz - Image 3](https://m.media-amazon.com/images/I/71oVRU0ydxL.jpg)
![Seventh Generation, Laundry Detergent Ultra Power Plus Clean Scent, 23.1 Fl Oz - Image 4](https://m.media-amazon.com/images/I/815s-mPd3hL.jpg)
![Seventh Generation, Laundry Detergent Ultra Power Plus Clean Scent, 23.1 Fl Oz - Image 5](https://m.media-amazon.com/images/I/91np5gEX9bL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by T***L on 7 March 2026*

Best detergent I have ever used, I can’t believe one squirt does a large load - ONE! It has a nice clean lightly herbal scent. I am only usimg tide for rubbing out spots now - happy to have a less “blue” detergent that works!! Very pleased for myself and my hard working guys.

### ⭐⭐⭐⭐⭐ Review
*by J***D on 16 December 2025*

I move quite often and lugging around massive jugs of half empty laundry detergent was a headache. I've been using Seventh Generation's concentrated laundry detergent for years now and I not only love the scents and ingredients but appreciate the concentrated formula and smaller plastic footprint. Note: The detergent is CONCENTRATED. If your washing machine does not have a seperate spot for detergent I HIGHLY recommend adding this concentrated detergent after your machine fills with water or you may see concentrated clean spots on your clothing

### ⭐⭐⭐ Review
*by J***R on 28 December 2025*

The smell is chemically and unpleasant.

## Frequently Bought Together

- Seventh Generation Laundry Detergent, 23 oz (66 Loads) Ultra Concentrated EasyDose, Power+ Clean Scent
- Seventh Generation Dishwasher Detergent Packs for sparkling dishes Free & Clear Dishwasher Tabs (72 Count)
- Seventh Generation Foaming Dish Spray, 3 Refills and 1 Sprayhead, 16 Fl Oz (Pack of 3)

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.it/products/484151117-seventh-generation-laundry-detergent-ultra-power-plus-clean-scent-23](https://www.desertcart.it/products/484151117-seventh-generation-laundry-detergent-ultra-power-plus-clean-scent-23)

---

*Product available on Desertcart Italy*
*Store origin: IT*
*Last updated: 2026-03-18*