COLOR WOW Root Cover Up, Light Brown – Instant Root Touch Up Powder for Grey Coverage, Highlight Blending, and Fuller-Looking Hairlines | Award-Winning, Water & Sweat Resistant

This stuff is really good!! Easy to use Perfect colour match for me Great to use on holiday as stylist said to wait on getting my hair coloured until back due to colour fading in the sun so this is perfect!!

May be pricey but works really well Easy to apply Does not leave hair sticky Lasts in between washes You use very little so I forsee it lasting a while

Good coverage.. really liked the product. Easy to apply Minus a star because of the price of the product in relation to the quantity of it

I've been using this product for a number of years and it's great for touching up when my roots need recolouring.

Brilliant product, covers the greys and stays in my hair until I was it again. Has made my trips to the hairdressers few and far between.

It works. I use the spray and this It takes time to dab on. So spray my parting. Then use this around the edge. You can be more precise and you don’t look like you have a ‘fade’. Lasts in water. Can be very precise. Will buy again Not patient enough to use it on my parting Started using it as had my spray confiscated as part of a 10kg cabin baggage flight. So needed a solid block when flying with 10kg cabin baggage. It does work.

Overpriced for what it is. It is messy and colours the scalp rather than the hair, so it's fine if you want to cover bald patches but doesn't really work to cover grey hairs.

Light brown perfect for dark blonde. Best one I’ve bought so far. Easy to apply. Better than sprays. Just need to be patient and build it rather than blob it on.

I appreciate that I can avoid spraying harmful chemicals on my head to cover up my roots in between colorings. From my perspective, it works well for light brown and dark blonde hair colors. It is easy to apply, stays on until washed (watercolor), and doesn’t have a sticky or waxy feel to it. Since one only needs a little to cover the roots, I suspect it will last quite a while. I’ll update this post once I know. I will purchase this product again.

Perfekt

If you’re on the fence, it’s a must-buy! This was the first root cover-up product I ever tried, and I liked it so much that I completely used up the generous amount of powder and immediately ordered another. A little goes a long way—I had my first container for over two years before needing to replace it. The powder is fragrance-free, making it a great choice if you’re sensitive to scents. It isn’t sticky, doesn’t transfer onto clothing or pillowcases, and still washes out easily when you’re ready. I also love the long, dual-sided brush. It’s comfortable to hold, makes application easy, and helps blend the powder naturally. Overall, it’s an effective, mess-free root touch-up that has become a staple in my routine.

I am happy about the result. The color blends very well with mine and covers well my white hair.

I found a video from Color Wow that showed a woman who incidentally had some exposed scalp, and showed how this covered it up. I ordered some and tried it for my thinning/balding front of my scalp, and by following the suggested technique, which is to part the hair and tap the make-up directly onto the scalp, the end result is quite sensational. From far and even rather up close, it looks like natural hair follicles, rather than "painting" the scalp a certain colour, and as long as I don't get any within 5mm of my hairline, I don't have any fear that anyone will be able to tell. it doesn't transfer to my pillowcase or anywhere really, if I apply it correctly. I even play 2 hours of high intensity sweaty sports with it on, and it doesn't drip down my face or anything like that. The only caveat is that if you scratch your head, which you'll inevitably do, you'll get it under your nails. But for me that's a perfectly fine compromise given that I'm more insecure about my balding than getting anything under my nails. One last thing to mention is that it washes out very easy with shampoo, which is great, but the dirty shampoo will mildly stain shower curtains, and the make-up will not come out perfectly from white towels if you're not careful (again, the stain is relatively mild), but again for me it is a fine price to pay. Maybe I'll just decide some of my towels are specifically for this kind of thing. (It wouldn't surprise me if women are reading this laughing at the obvious conclusions I'm arriving at, but hey, this is the only make-up I've ever used!)