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💎 Shine bright, stay bold — platinum perfection in every strand!
Adore Shining Semi Permanent Hair Colour in 150 Platinum delivers a vibrant, long-lasting shine with a gentle, alcohol-, ammonia-, and peroxide-free formula enriched with Aloe Vera. Designed for professional salon use, it activates in just 15 minutes with heat, nourishing hair while providing rich, semi-permanent color that lasts weeks. With up to 12 months shelf life after opening and a cruelty-free, vegan composition, it’s the go-to choice for millennials seeking bold, healthy hair transformations without compromise.




















| ASIN | B00OVF9XUI |
| ASIN | B00OVF9XUI |
| Benefits | Provides vibrant, long-lasting hair color with gentle ingredients |
| Best Sellers Rank | 581 in Beauty ( See Top 100 in Beauty ) 6 in Semi-Permanent Hair Colour |
| Brand Name | Adore |
| Colour | 150 Platinum |
| Container Type | Tube |
| Customer Reviews | 4.1 4.1 out of 5 stars (36,229) |
| Customer reviews | 4.1 4.1 out of 5 stars (36,229) |
| Full Cure Time | 15 Minutes |
| Global Trade Identification Number | 00661157101509 |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All |
| Is discontinued by manufacturer | No |
| Item Form | Liquid |
| Item Weight | 4 Ounces |
| Item model number | 150 |
| Manufacturer | Adore |
| Manufacturer | Adore |
| Manufacturer Part Number | 150 |
| Material Features | Cruelty Free, Fragrance Free, Hypoallergenic, Organic, Vegan |
| Material Type Free | Alcohol Free, Ammonia Free, Peroxide Free |
| Model Number | 150 |
| Number of Items | 1 |
| Product Dimensions | 13 x 4 x 13 cm; 113.4 g |
| Recommended Uses For Product | Salon professional hair colour treatment |
| Suitable Hair Colour | Silver |
| UPC | 661157101509 |
| Unit Count | 118.0 millilitre |
S**W
Good Results
I've used this hair dye in various colours over the years. I used 2 bottles this time as I have medium length locs. The method I used was to apply the 2 bottles to clean, DRY hair. Leave it on for one hour, rinse with lukewarm water, then pour diluted conditioner over the hair (2-3 squirts of conditioner in 200ml of water) and leave for a few minutes. Rinse with lukewarm water again, put on a towel for 15-30 minutes, and finally blow dry hair on the lowest heat. I did NOT use shampoo during the application/rinsing process, but I washed my scalp with shampoo 5 days later. The colour has taken really well, as my hair was a medium brown. The photos don't do it justice, but you can see the purple shine in good lighting. My hair looks shiny and healthy and the colour has stuck. Be aware the colour can transfer onto pillow cases, etc. until the hair is washed a few times. It is a messy process dying locs, and there will be some cleaning to do after. The dye will stain lighter coloured fabrics. I usually do the petroleum jelly around the hairline, but couldn't be bothered this time, and found a baby wipe cleared any dye residue from my skin. I typically lay a large plastic bag/bin bag in the bath to reduce the mess. Overall very happy with the results and quality of the product. Update: 2 weeks and 2 hair washes later, the purple is more visible, vibrant, and my hair still looks healthy.
C**T
Highly recommend!
I normally use crazy colour but found it pretty useless lately because it just wasn't sticking to my hair. So delighted I came across this product! The reviews said it was good so went for it, and wow what a result! Easy to apply (thin gel consistency that actually coats hair really well). I used way less than I normally would with Crazy Colour, and got a much better spread of deep, intense colour from this than I actually thought possible. Maybe the heat processing or just a far superior product to CC. Haven't washed it yet but semi's aren't meant to be permanent so it wouldn't surprise me if it washes out a bit. Lovely colour, great product, will definitely buy this again and again!
J**S
new go to hair dye brand!
really beautiful color, just what i was looking for! the dye is like a gel, and it smells so good i wanted to eat it 😂
T**X
Red look in the sun but black indoor
I used the shade Ruby Red, and overall, I really liked the results. This product is great if you’re looking for a red tint that shows up in the sun but still looks black indoors. My hair was fully black, and after dyeing it, the change was subtle—barely noticeable inside, but the red tones show up nicely in sunlight. The application was pretty easy. The formula is quite liquidy, so it spreads well through the hair. The smell was strong—definitely chemical—but it didn’t bother me too much. To me, it just smelled like a really strong shampoo. I left the dye on for about 80 minutes and used my blow dryer on a gentle setting for around 2 minutes during that time to help the dye settle in. After rinsing (I only used water, no shampoo), I straightened my hair the next day and noticed a nice shine. My hair looked nice overall, although the ends did feel a little drier—which is expected when using dye. One thing to note: the dye did stain my clothes a bit after washing my hair, so be careful with towels and shirts afterward. If you’re hoping for a bold red look indoors, I’d suggest bleaching first. But if you want a more subtle red tint that only catches the light outside, this is a good option. I’d use it again for a low-maintenance pop of color.
S**E
Awful product - avoid unless you want green hair
Awful product. I’ve been dying my hair black for years and wanted to try something gentler for my roots - it turned my roots and scalp green - didn’t take black at all a made everything look worse. Worst dye I’ve ever used. Picture is my hair after 3 washes to try and scrub this off.
J**S
Meh
Firstly completely ignore the instructions on the bottle (shampooing afterwards will strip the colour and its only a temporary so it will only last a few washes) and make sure you have some gloves handy because it doesnt come with any, I put it on over dry clean hair and left for half an hour, rinsed off and conditioned the second time as the first time i followed instructions on bottle and it barely did anything. Im using the 121 jet black over faded red dye, The first bottle I tried smelt really good and the colour came out pure shiny black but only lasted a couple of washes before fading at the roots, the second bottle however smells completely different and I wonder if the formula has changed as its runnier. Its okay for if you want temporary colour or to help remove another colour but I wouldnt rely on it for long lasting result's as its a SEMIPERMINANT/TEMPORARY and none of this type of hair dye lasts more than a few washes
M**E
Arrivé brisé.... Pas le top du bouchon. Mais j aime bien la couleurpar contre elle ne tient pas longtemps sur les cheveux blancs... 3 shampoing et c est très délavé disons. Mais c est un beau bleu. C est très rare car les bleus que j ai essayer auparavant donnait turquoise (trop de vert) pour être bleu...
V**A
Ich habe die Adore Luxe Blue zum Nachtönen der Ansätze und zur Auffrischung der Farbe zwischen zwei Friseurbesuchen verwendet. Sie hat unverdünnt auch die nicht gebleichten Ansätze gut abgedeckt und auch mit minimaler Menge in Mischung mit Conditioner die Farbe der langen Haare gut aufgefrischt. Vorher habe ich mit Directions experimentiert. Adore ist in meinen Augen benutzerfreundlicher, es färbt weniger die Badekeramik und die Haut als das bei Directions der Fall ist. Und bei mir hat sie gleichzeitig die Haare besser getönt.
Z**L
Me gusto mucho el color, tiene buena pigmentacion, cubre canas.
A**E
I've used this colour and other colours too several times, love it!!! So quick and easy to use!!! And actually lasts longer than I expected!! Although be sure to give your shower a good clean afterwards otherwise it could look like a "blood-bath" lol
S**I
Fades very very fast , and it's price is hight for the product
Trustpilot
4 days ago
2 weeks ago