---
product_id: 42865311
title: "Commercializing Innovation: Turning Technology Breakthroughs into Products 1st Edition"
brand: "jerry schaufeld"
price: "€ 76.13"
currency: EUR
in_stock: true
reviews_count: 7
url: https://www.desertcart.it/products/42865311-commercializing-innovation-turning-technology-breakthroughs-into-products-1st-edition
store_origin: IT
region: Italy
---

# Commercializing Innovation: Turning Technology Breakthroughs into Products 1st Edition

**Brand:** jerry schaufeld
**Price:** € 76.13
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Commercializing Innovation: Turning Technology Breakthroughs into Products 1st Edition by jerry schaufeld
- **How much does it cost?** € 76.13 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.it](https://www.desertcart.it/products/42865311-commercializing-innovation-turning-technology-breakthroughs-into-products-1st-edition)

## Best For

- jerry schaufeld enthusiasts

## Why This Product

- Trusted jerry schaufeld brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Full description not available

## Images

![Commercializing Innovation: Turning Technology Breakthroughs into Products 1st Edition - Image 1](https://m.media-amazon.com/images/I/61zhiSrxwtL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A Great Read that Addresses the Complexity of the Commercialization Decision
*by S***E on December 11, 2015*

There is an overwhelming amount of innovation emerging from R&D departments around the world. Should it be commercialized just because the internal team thinks it's an innovation? Not that my tech manufacturing clients want to hear it, but the answer is often "no." It's been a long time since "if you build it, they will come" has worked. Now there is a way to get across the complexity of the commercialization decision and develop a roadmap for a likelier path to success. Jerry Schaufeld's book provides the tools needed to make this decision, regardless of the size of your company or industry. For example, his "commercialization cycle" helps us understand both the internal and external challenges at each stage, whether you're pre-investment, early stage, or series A. Is this the right idea for us to pursue, given our strategic goals? Is this an opportunity who's time has come? Do we understand the competitive environment? Do we understand the economic, technical, operational, and legal issues and risks? How long will it take us to get to break-even? Key issues are addressed in strategic planning, financial analysis, market demand, and operations. This is a great book that I recommend to clients and students.

### ⭐⭐⭐⭐ Four Stars
*by A***R on February 2, 2016*

good story and useful information for innovative researchers

### ⭐⭐⭐⭐⭐ Easy-to-follow Roadmap to Commercialization
*by L***N on December 19, 2015*

As the founder of a faced-paced, mid-sized manufacturer that has embraced technology, Jerry Schaufeld’s book fully resonates with our outlook. New products and innovation are the lifeblood of our business and Prof. Schaufeld presents an elegant yet easy-to-follow roadmap that leads us through this process. There are many useful, golden nuggets to be found in the commercialization model that seem obvious only after the fact. I guess that’s what experience teaches. To my pleasant surprise, Commercializing Innovation is also an enjoyable read with many relatable examples. It will be a valuable guide for our product innovation team.

## Frequently Bought Together

- Commercializing Innovation: Turning Technology Breakthroughs into Products
- The Opportunity Lenses: How Spot Your Next Big Business Opportunities (From Market Opportunity to Value Proposition)

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.it/products/42865311-commercializing-innovation-turning-technology-breakthroughs-into-products-1st-edition](https://www.desertcart.it/products/42865311-commercializing-innovation-turning-technology-breakthroughs-into-products-1st-edition)

---

*Product available on Desertcart Italy*
*Store origin: IT*
*Last updated: 2026-03-08*