---
product_id: 421270
title: "American Crew Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 3 Oz (Pack of 1)"
brand: "american crew"
price: "€ 26.23"
currency: EUR
in_stock: true
reviews_count: 8
category: "American Crew"
url: https://www.desertcart.it/products/421270-american-crew-mens-hair-forming-cream-old-version-like-hair
store_origin: IT
region: Italy
---

# Medium Shine for natural healthy look Medium Hold for flexible control Easy Washout, no residue American Crew Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 3 Oz (Pack of 1)

**Brand:** american crew
**Price:** € 26.23
**Availability:** ✅ In Stock

## Summary

> 💼 Elevate your everyday look with flexible hold and natural shine—because your style deserves the spotlight.

## Quick Answers

- **What is this?** American Crew Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 3 Oz (Pack of 1) by american crew
- **How much does it cost?** € 26.23 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.it](https://www.desertcart.it/products/421270-american-crew-mens-hair-forming-cream-old-version-like-hair)

## Best For

- american crew enthusiasts

## Why This Product

- Trusted american crew brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Natural Radiance Boost:** Medium shine finish delivers a healthy, polished appearance that stands out subtly.
- • **Hassle-Free Application:** Smooth cream texture glides on easily and rinses out without fuss.
- • **Trusted Legacy Grooming:** From the #1 men’s professional styling brand with 25+ years of expertise.
- • **Effortless Style Control:** Pliable medium hold lets you shape your look without stiffness or crunch.
- • **Versatile for Every Occasion:** Perfect for both casual days and sharp, dressed-up events—your style, your rules.

## Overview

American Crew Men's Hair Forming Cream (Old Version) offers a medium hold and medium shine finish that provides flexible, natural-looking hairstyles. Designed for easy application and effortless washout, this 3 oz styling cream is ideal for men seeking a polished yet comfortable look. Backed by over 25 years of professional grooming expertise, it’s a trusted choice for versatile, everyday hair control.

## Description

Product Description American Crew has been redefining what it means to be a well groomed man. Innovative grooming products and pioneering education have been defining grooming for 25 years. Creating and caring for everything needed in men's styles. American Crew is a leader in, Men's Grooming for HAIR, BODY, SHAVE, STYLE, COLOGNE, and SKINCARE categories. As the global leader in men's grooming and the "Official Supplier to Men", American Crew's ongoing commitment to elevate men's style and enhance their personal image by providing education and marketing to share the brands' vision. brand_description American Crew is a landmark in the history of men’s grooming. Our history reflects our commitment to the professional stylist and barber as we share in their quest to empower men through quality grooming practices and products. Today, American Crew is the #1 Men's Professional Styling and Hair Care Brand.* Men and their stylists count on us for the latest and best in hair, body, shave and styling products. For more than 25 years, we’ve delivered. *Source: Kline's Male Grooming USA 2018 Report.

Review: Great product with awesome quality - I love this product! We’ve been using this product for over a year now, and I can confidently say that its quality is top notch for its price. It holds my hair up with the perfect medium shine and moisture level. My hair texture feels very comfortable, and I definitely love how flexible my hair is when I apply the product. Not the best curling ability, but for controlling your hair in general, it’s an excellent choice. The size of the container is pretty good too, and it lasts me about a few months per container. The picture is what’s left after using it about 2 months. (Still a pretty good amount left) Overall, it’s a great product and I would definitely recommend getting one for yourself!
Review: Similar to the Pomade...just less shiny. - Update: Since I wrote this, I've changed how I do things. Now, I blow dry my hair bone dry, and then use the defining paste (matte, and holds good with just a tiny spritz of hairspray). I also have some left over forming cream, and it works really well too, just gives the hair a shinier look. For me, that shinier look is nice if I'm going to a wedding, or dressing up...that sort of thing. I blow dry the hair in the front up, blow dry the rest totally dry, put some defining paste in my palm, rub my hands together vigorously and warm it up, and then work it into my hair. I love the way the defining paste smells, matte looks nice, and it's super easy to get that messy but controlled look. I have slightly wavy hair, not stick straight or curly. I decided to leave the rest of my original review below. Funny how the process changes over time! Experiment and have fun, but I personally think the Defining Paste is awesome for matte, and forming cream if you want a little bit of shine (but it's harder to work into your bone dry hair, and doesn't smell as good). ******************************************** Original Review I copy and pasted this from my Pomade review! ************************ I've used four different American Crew wax/pomades, and they are all great. They smell great, and they are relatively inexpensive. The hard part is figuring out...what product is good for what hair? I've gone from very short guy hair, to longer guy hair...and as I've done that, the American Crew product that I prefer has changed. With my hair really short, I was using their "classic wax," which they no longer make. I started trying their Fiber product on that short hair, and it worked pretty well. Get my hair fairly damp, work the Fiber in, and it would give me good hold...little spike in the front. Another product I was using with my short hair was TIGI Bed Head Men Matte Separation Wax. That stuff is REALLY sticky...which is fine for short hair. Before I move onto the Pomade, the other thing to consider is...varying the dampness of your hair prior to the product will have a HUGE effect on how it works. For example, you can have your hair fairly damp with the stickier (ie high hold) products, and still be able to work it in really well. As your hair gets drier though, two things happen. The hold becomes even MORE pronounced, but it also becomes harder to work into the hair. So as I grew my hair out...the Fiber began to work less well. I had a lot more hair, and because it's a "higher hold," it actually started to weigh my hair down. Spiking up hair that's only an inch or two long worked fine...but as my hair got to 3+ inches, it would start to fall over. And the Fiber is fairly sticky...so your hair needs to be fairly damp to work it in, but then it doesn't want to stay up. Now I will FINALLY talk about the Pomade! I had to move to a "lower hold" product...and I wasn't used to this at first. I was leaving my hair fairly damp, and putting the pomade into that didn't give it much hold at all (though depending the style you want...like a more traditional mad men kind of look without a lot of spike, then that would be fine). I wanted a little more spike and "verticalness" to my hair, so what I had to do was start drying it more. I've started using a blow dryer to "train" my hair in the direction I want, and to get it much drier (not 100% dry, but maybe 75%). Now the pomade has much more hold! The other product I've been using is the Forming Cream. It's similar to the pomade...but a little less shiny. It has worked well in my longer hair, and like I said before...to get any hold, I need my hair drier. You will probably have to try a couple different products until you find the one you really like. But before you give up on any one product, vary the dampness of your hair first. Hopefully my experience will point you in the right direction. For short hair, use the high hold products with damp hair. For longer hair, use the low hold products with drier hair.

## Features

- This is the previous version of the American Crew Forming Cream; American Crew cannot guarantee the quality of these older stock items.
- Provides a pliable medium hold that allows for flexible styling without stiffness.
- Delivers a medium shine finish for a natural, healthy-looking appearance.
- Offers easy application and washes out effortlessly, making it a convenient styling solution.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B000KEIPC6 |
| Batteries  | AA batteries required. |
| Best Sellers Rank | #5,105 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #50 in Hair Styling Gels |
| Customer Reviews | 4.6 4.6 out of 5 stars (21,657) |
| Department  | mens |
| Is Discontinued By Manufacturer  | No |
| Item model number  | 110017 |
| Manufacturer  | American Crew |
| Product Dimensions  | 2.88 x 2.88 x 2.88 inches; 3 Pounds |
| UPC  | 077344766404 738678002711 |

## Product Details

- **Hair Type:** All
- **Liquid Volume:** 85 Milliliters
- **Material Type Free:** Dairy Free
- **Product Benefits:** Provides medium hold and medium shine. Contains Lanolin Wax to provide movable hold.
- **Scent:** Great Scent

## Images

![American Crew Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 3 Oz (Pack of 1) - Image 1](https://m.media-amazon.com/images/I/61BiVqQzvjL.jpg)

## Questions & Answers

**Q: Can I use these products in children ?**
A: I wouldn't suggest using this product "in" children. Although I don't see a problem with using it "on" their hair...

**Q: Can you wash this only with water or you need to use shampoo?**
A: It washes out with quite a bit of water so I would suggest a mild shampoo if you use a significant amount of this product in your hair. As an alternative, you can skip the shampoo and use conditioner on damp hair with a rinse after to clean most if not all of it out. I have thinning hair myself and have found this alternative to work quite well instead of using shampoo every day which strips your hair to some degree.

**Q: I have thick wavy medium length hair. Will this work to keep it back?**
A: I'm not sure what you mean by "keep it back".  What it does for me is gives me lots of body.  I have very baby-fine hair, so that's why I use it.  If you already have thick wavy hair, I don't think you'll want to use this.

**Q: American crew: bought 2 containers of forming cream. clearly different contents. one is like hand lotion. counterfeit? or new formula? it's horrible.**
A: Umm yah that’s fine. When you put on your hair add a little bit water mix it in your hand and then put it on your hair

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great product with awesome quality
*by A***R on November 13, 2025*

I love this product! We’ve been using this product for over a year now, and I can confidently say that its quality is top notch for its price. It holds my hair up with the perfect medium shine and moisture level. My hair texture feels very comfortable, and I definitely love how flexible my hair is when I apply the product. Not the best curling ability, but for controlling your hair in general, it’s an excellent choice. The size of the container is pretty good too, and it lasts me about a few months per container. The picture is what’s left after using it about 2 months. (Still a pretty good amount left) Overall, it’s a great product and I would definitely recommend getting one for yourself!

### ⭐⭐⭐⭐⭐ Similar to the Pomade...just less shiny.
*by N***C on November 22, 2012*

Update: Since I wrote this, I've changed how I do things. Now, I blow dry my hair bone dry, and then use the defining paste (matte, and holds good with just a tiny spritz of hairspray). I also have some left over forming cream, and it works really well too, just gives the hair a shinier look. For me, that shinier look is nice if I'm going to a wedding, or dressing up...that sort of thing. I blow dry the hair in the front up, blow dry the rest totally dry, put some defining paste in my palm, rub my hands together vigorously and warm it up, and then work it into my hair. I love the way the defining paste smells, matte looks nice, and it's super easy to get that messy but controlled look. I have slightly wavy hair, not stick straight or curly. I decided to leave the rest of my original review below. Funny how the process changes over time! Experiment and have fun, but I personally think the Defining Paste is awesome for matte, and forming cream if you want a little bit of shine (but it's harder to work into your bone dry hair, and doesn't smell as good). ******************************************** Original Review I copy and pasted this from my Pomade review! ************************ I've used four different American Crew wax/pomades, and they are all great. They smell great, and they are relatively inexpensive. The hard part is figuring out...what product is good for what hair? I've gone from very short guy hair, to longer guy hair...and as I've done that, the American Crew product that I prefer has changed. With my hair really short, I was using their "classic wax," which they no longer make. I started trying their Fiber product on that short hair, and it worked pretty well. Get my hair fairly damp, work the Fiber in, and it would give me good hold...little spike in the front. Another product I was using with my short hair was TIGI Bed Head Men Matte Separation Wax. That stuff is REALLY sticky...which is fine for short hair. Before I move onto the Pomade, the other thing to consider is...varying the dampness of your hair prior to the product will have a HUGE effect on how it works. For example, you can have your hair fairly damp with the stickier (ie high hold) products, and still be able to work it in really well. As your hair gets drier though, two things happen. The hold becomes even MORE pronounced, but it also becomes harder to work into the hair. So as I grew my hair out...the Fiber began to work less well. I had a lot more hair, and because it's a "higher hold," it actually started to weigh my hair down. Spiking up hair that's only an inch or two long worked fine...but as my hair got to 3+ inches, it would start to fall over. And the Fiber is fairly sticky...so your hair needs to be fairly damp to work it in, but then it doesn't want to stay up. Now I will FINALLY talk about the Pomade! I had to move to a "lower hold" product...and I wasn't used to this at first. I was leaving my hair fairly damp, and putting the pomade into that didn't give it much hold at all (though depending the style you want...like a more traditional mad men kind of look without a lot of spike, then that would be fine). I wanted a little more spike and "verticalness" to my hair, so what I had to do was start drying it more. I've started using a blow dryer to "train" my hair in the direction I want, and to get it much drier (not 100% dry, but maybe 75%). Now the pomade has much more hold! The other product I've been using is the Forming Cream. It's similar to the pomade...but a little less shiny. It has worked well in my longer hair, and like I said before...to get any hold, I need my hair drier. You will probably have to try a couple different products until you find the one you really like. But before you give up on any one product, vary the dampness of your hair first. Hopefully my experience will point you in the right direction. For short hair, use the high hold products with damp hair. For longer hair, use the low hold products with drier hair.

### ⭐⭐⭐⭐⭐ Perfect Styling Solution for Men
*by R***T on April 23, 2024*

I've been using the American Crew Men's Hair Forming Cream for a while now, and I have to say, it's become my go-to styling product. This cream offers the perfect balance of hold and flexibility, allowing me to achieve the hairstyle I want without feeling like my hair is glued in place. One of the things I love most about this forming cream is its versatility. Whether I'm going for a sleek, professional look or a more relaxed, tousled style, this cream delivers every time. It's easy to work through my hair and provides just the right amount of hold to keep everything in place without looking stiff or unnatural. Another great feature of this product is its matte finish. I prefer a more natural-looking hairstyle, and this cream gives me exactly that. It adds texture and definition without any shine, which is perfect for a laid-back, understated look. I also appreciate that this cream is lightweight and doesn't leave my hair feeling greasy or weighed down. It washes out easily and doesn't build up over time, so my hair always feels clean and fresh. Overall, I can't recommend the American Crew Men's Hair Forming Cream enough. Whether you're styling a sophisticated business look or going for something more casual, this cream has you covered. It's a must-have for any guy looking to elevate his hairstyle game.

## Frequently Bought Together

- American Crew Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 3 Oz (Pack of 1)
- American Crew Men's Hair Forming Cream, Like Hair Gel with Medium Hold & Medium Shine, 3 oz
- American Crew Men's Grooming Cream, Like Hair Gel with High Hold & High Shine, 3 oz

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*Product available on Desertcart Italy*
*Store origin: IT*
*Last updated: 2026-01-30*