---
product_id: 421160
title: "PURA D'OR Original Gold Label Anti-Thinning Shampoo – CLINICALLY TESTED Botanical Formula – Biotin & Argan Oil – Sulfate-Free Strengthening & Volumizing for Fuller-Looking Hair, Men & Women, 16 fl oz"
brand: "pura d'or"
price: "€ 56.25"
currency: EUR
in_stock: true
reviews_count: 8
category: "Pura D'or"
url: https://www.desertcart.it/products/421160-pura-dor-original-gold-label-anti-thinning-shampoo-clinically-tested
store_origin: IT
region: Italy
---

# Sulfate & silicone free clean formula Clinically tested botanical blend Strengthens & reduces breakage PURA D'OR Original Gold Label Anti-Thinning Shampoo – CLINICALLY TESTED Botanical Formula – Biotin & Argan Oil – Sulfate-Free Strengthening & Volumizing for Fuller-Looking Hair, Men & Women, 16 fl oz

**Brand:** pura d'or
**Price:** € 56.25
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate your hair game with nature’s gold standard 🌿

## Quick Answers

- **What is this?** PURA D'OR Original Gold Label Anti-Thinning Shampoo – CLINICALLY TESTED Botanical Formula – Biotin & Argan Oil – Sulfate-Free Strengthening & Volumizing for Fuller-Looking Hair, Men & Women, 16 fl oz by pura d'or
- **How much does it cost?** € 56.25 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.it](https://www.desertcart.it/products/421160-pura-dor-original-gold-label-anti-thinning-shampoo-clinically-tested)

## Best For

- pura d'or enthusiasts

## Why This Product

- Trusted pura d'or brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Scalp Harmony & Health:** Infused with red seaweed and nettle to soothe and balance scalp for a radiant, healthy look.
- • **Strengthen from Root to Tip:** Nourishes fragile strands to minimize breakage and boost resilience with every wash.
- • **Clean Beauty, Conscious Craft:** Vegan, cruelty-free, paraben & sulfate-free formula made in a renewable-energy USA facility.
- • **Voluminous Lift Without the Weight:** Sulfate-free, lightweight lather creates natural body and luxurious volume for fine, thinning hair.
- • **Botanical Powerhouse for Fuller Hair:** Clinically tested blend of biotin, argan oil & rare botanicals to visibly reduce thinning and shedding.

## Overview

PURA D'OR Original Gold Label Anti-Thinning Shampoo is a clinically tested, sulfate-free formula enriched with biotin, argan oil, and rare botanical extracts designed to strengthen thinning hair, reduce visible shedding and breakage, and promote a fuller, voluminous look. Suitable for men and women, this vegan and cruelty-free shampoo supports scalp health while delivering a luxurious, lightweight cleanse that enhances hair texture and body. Crafted in the USA with clean-beauty integrity, it’s the go-to solution for professionals seeking a sophisticated, effective hair care ritual.

## Description

PURA D'OR Original Gold Label Anti-Thinning Shampoo offers a refined, clinically tested approach to caring for thinning, fine, or fragile hair. This luxurious, sulfate-free formula is composed of biotin, argan oil, pumpkin seed, black cumin seed, nettle, red seaweed, and other rare botanical extracts chosen for their ability to elevate fullness, body, and texture while enhancing the appearance of a healthier, more balanced scalp. Its rich yet gentle lather creates effortless lift from root to tip, imparting touchable volume and a smoother, more composed look to delicate strands. Each wash envelops the hair in nutrient-dense plant actives that help soften the visible signs of shedding and breakage, leaving hair appearing stronger, more resilient, and exquisitely refined. Vegan, cruelty-free, and free of sulfates and parabens, this clean-beauty formula is crafted in the USA in a renewable-energy facility, delivering a sophisticated daily ritual for men and women seeking a fuller-looking, elevated hair-care experience.

Review: Very Happy to Recommend this to Other Women!!! - UPDATE: FEBRUARY 12, 2017- My Two Year PURA D'OR Anniversary. Don't think I have ever stayed with one product for so long. It still is working for me!!! QUICK REVIEW: This shampoo helped regrow my postmenopausal (plus recent hysterectomy) thinning hair. It has no silicones (silicones clog pores) but you might need a no silicone conditoner for detangling afterwards. Use it faithfully for at least 3 months. Take before and after pictures to see how your hair is progressing. Read my full story when you have time. It will tell you how the first year went. Also, I have just purchased and left a review for Pura D'OR Deep Moisturizing Conditioner, which pairs nicely with the shampoo especially of you have dry, curly, or hard to comb out hair. It also is my pick if you are used to regular shampoo and conditoner because it will gives hair more "slip" but does not weigh it down. If you have hair that goes flat in one day (fine and oily) then go with the regular "blue label" conditioner. I am very impressed with all of these products. Please email me if you have questions and please like my review if it helped you. I PAID FULL PRICE AND WAS NOT COMPENSATED FOR MY REVIEW. I have no interest or affiliation with the manufacturer or seller. MY STORY: I was skeptical when I purchased this shampoo 3 months ago. So skeptical that I took a before and after picture to see if it was working. I had pretty full hair until I became of a certain age. Slowly I could see my hair thinning, especially in the front. I went to a dermatologist who told me there was not much I could do. I wanted to tell myself that it wasn't true but I would not only find hair all over the shower but everywhere else, too. As far as me, I shampoo daily and have for many years. This shampoo has a pleasant smell (reminds me of incense) but not overpowering or lingering. You will probably need a conditioner afterwards as it appears to be very cleansing. I have colored hair and it did not strip the color. My hair now has body, much more shine and is noticeably thicker. I think you can see that by my before and after pictures. I hope you will give it a try before you give up on your hair. SIX MONTH UPDATE: After six months my hair has stayed thicker with no hair loss. I do continue to use Pura D'or Premium at least three days a weeks. I do switch off with low poo shampoo or apple cider vinegar a few times a week also. Like many women, my hair feels dryer or oiler as the seasons and weather changes. Also, even with great products sometimes switching it up is good! By the way, it pays to stick with this shampoo exclusively for at least three months. It takes time for hair to grow and to see a difference. Hope the update can help someone who is agonizing over thinning hair. Picture: I am adding two pictures (3&4) taken today 7/3/2015. I am 6 months out from first using this shampoo and about 5 months out of using the Pura D'or conditioner, which I left a review for today. Finally. As you may notice I need a touch up and also I am holding my hair back tightly like the before picture. The last one is how I normally wear my hair today. No more shortie bangs to TRY to cover the bald spot (never works!) Any questions please ask. ONE YEAR UPDATE: I placed my first order of Pura d'or Gold Label on 1/7/2015. So, I am pretty close to using it for one year. I took a few pictures today. I don't know if I really have any improvement over the last 6 months, maybe a little. Certainly, I have much improvement over my very first picture. My hair was broken off and very sparse at least an inch or two in. My scalp looked red and a bit angry. My fine front hair is definately a little longer at this point and you can't see my scalp anymore. My hair dresser said my hair was overall a bit thicker in December. This is the first time she has said that and I ask her EVERY time!! I have gotten used to using this shampoo which has no silicones and makes your hair a bit tangled before conditioning. I was so used to the slickness of silicones that I figured that this shampoo was drying out my hair. It was not. I have learned that the silicones can build up and also lead to hairloss. So it is a reason to keep using this shampoo and conditioner or at least one that is silicone free. I do recommend trying the Pura d'or Conditioner. It is very light, untangles my hair and a good match with this shampoo. I have left a review for it, if you are interested in looking at it. [...]
Review: Lovely scent and leaves your hair soft - I’ve been using this product for several years and love how soft it makes my hair feel. From time to time I’ve tried other hair thinning shampoos but they leave my hair dry and hard to style, so I keep coming back to Pura D’Or. It’s very concentrated so lasts a long time. The scent is subtle, natural and pleasant, very homeopathic. I was prompted to buy it for my hair loss, but to be honest, I’ve been using it for so long I can’t remember exactly how effective it’s been for that. I just know it’s been my absolute favorite and I’d recommend it to anyone, even those with no hair loss issues. As an aside, they also make a companion conditioner which I apply like a leave-in after wringing the water out of my hair, before putting it up in a towel.

## Features

- CLINICALLY TESTED BOTANICAL CARE FOR THINNING HAIR: Our meticulously crafted blend of biotin, argan oil, pumpkin seed, and black cumin seed delivers a refined, lightweight cleanse that elevates the appearance of thinning, fragile strands and supports a fuller-looking head of hair for men and women.
- HELPS MINIMIZES VISIBLE SHEDDING & BREAKAGE: Your delicate strands desirve thoughtful care. Our sophisticated botanical complex coats and comforts brittle hair in restorative-feeling nourishment, helping diminish the appearance of shedding and breakage. With continued use, hair appears stronger, more resilient, and noticeably more composed from root to tip.
- SCALP-NOURISHING CARE FOR HEALTHY LOOKING HAIR: Rare botanical extracts, including red seaweed, nettle, and He Shou Wu, help soothe and harmonize the scalp while improving its overall appearance. The results are hair that looks healthier, more luminous, and better reinforced at the roots.
- LUXURIOUS VOLUME FOR FINE, WEAKENED HAIR: This rich yet gentle sulfate-free formula forms a lightweight lather that boosts natural lift from roots to ends. Hair develops increased body, smoother texture, and a fuller, more voluminous look—perfect for fine or thinning strands.
- CLEAN FORMULATION, PREMIUM PERFORMANCE: Vegan, cruelty-free, and made without sulfates or parabens, this formula delivers clean-beauty integrity with exceptional performance. Produced in the USA in a renewable-energy facility, it brings a naturally luxurious touch to your everyday routine.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00FH692PQ |
| Active Ingredients | Biotin, Herbal Proprietary Blend, Vitamin E, vitamin_e |
| Age Range Description | Adult |
| Best Sellers Rank | #1,072 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in 3-in-1 Shampoo, Conditioner & Body Wash |
| Brand | PURA D'OR |
| Brand Name | PURA D'OR |
| Customer Reviews | 4.3 out of 5 stars 29,160 Reviews |
| Global Trade Identification Number | 00851615006105 |
| Hair Type | Thin |
| Item Form | Liquid |
| Item Height | 7.45 inches |
| Item Type Name | Anti-Thinning |
| Item Volume | 16 Fluid Ounces |
| Item Weight | 1.2 Pounds |
| Manufacturer | Vitals International Group |
| Material Type Free | Alcohol Free, Formaldehyde Free, Gluten Free, Paraben Free, Phthalate Free, SLS Free, Silicone Free, Sulfate Free Material Type Free Alcohol Free, Formaldehyde Free, Gluten Free, Paraben Free, Phthalate Free, SLS Free, Silicone Free, Sulfate Free See more |
| Number of Items | 1 |
| Recommended Uses For Product | Hair Breakage, Hair Thickening, Itchy Scalp, Strengthening, Volume |
| Scent | Herbal |
| Scent Name | Herbal |
| UPC | 851615006105 |
| Unit Count | 16.0 Fluid Ounces |

## Product Details

- **Brand:** PURA D'OR
- **Scent:** Herbal
- **Item Weight:** 1.2 Pounds
- **Item Form:** Liquid
- **Active Ingredients:** Biotin, Herbal Proprietary Blend, Vitamin E, vitamin_e

## Images

![PURA D'OR Original Gold Label Anti-Thinning Shampoo – CLINICALLY TESTED Botanical Formula – Biotin & Argan Oil – Sulfate-Free Strengthening & Volumizing for Fuller-Looking Hair, Men & Women, 16 fl oz - Image 1](https://m.media-amazon.com/images/I/71dOb8cyzJL.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Questions & Answers

**Q: What is difference between Pura d'or Premium Organic Anti-Hair Loss Shampoo  &Pura d'or Hair Loss Prevention Premium Organic Shampoo, Brown and Blue?**
A: Well I just went through and compared all the ingredients between the golden and blue version.  The BIG BIG DIFFERENCE that jumped out at me is this now has Ketoconazole at 0.9% in it.  I have been historically using the blue version and using Nizoral Ketoconazole shampoo twice a week (marketed for dandruff at $14 per bottle and available at target) which is typically used as the only ingredient in lots of expensive hair loss shampoos out there!  So Pura D' Or has taken my advice!...and have added a very important ingredient to this mix.  Also it has added Alma oil, Prunus Africana bark and Cucubita Pepo herbs that the blue bottle does not have.

**Q: Does this shampoo make your hair hard to comb through or staticky?**
A: It is not the shampoo but the lack of silicones. I thought it was the shampoo also until I tried a few shampoos without silicones and they did the same thing to my hair. I love that this shampoo helped so much with my hairloss. I always use the conditioner and sometimes a leave in, if needed. Silicones are not good for our hair or bodies.

**Q: This product contains sodium c14-16 olefin sulfonate, then how it is organic or Sulfate free?**
A: Found answer here http://www.naturallycurly.com/curlreading/ingredients/what-is-sodium-c14-16-olefin-sulfonate-hi/ Is Sodium C14-16 olefin sulfonate a sulfate?The name may be misleading, but sodium C14-16 olefin sulfonate is not a sulfate. Sulfonate is related to but not the same as sulfates. In a sulfonate the sulfur is linked direct to a carbon atom where as a sulfate is linked directly to the carbon chain via an oxygen atom. They do have similar qualities when it comes to propensity of being irritating to the skin but sodium C14-16 olefin sulfonate is not a sulfate.

**Q: Does this shampoo works on Bald spot ? How long needs to be used for hair growth on bald spot?**
A: Ketoconazole is commonly perscribed for dandruff/dermatitis, but its is also perscribed to prevent hairloss/promote growth because its a mild DHT blocker.  Its is one of the big 3 when it comes to battling hairloss- finasteride, minoxidil, and ketoconazole.  Prescription strength is 2%, over the counter is 1%, as found in this shampoo.

Many of the other ingedients are purported to have benefits to scalp health, dht blocking, or stimulating folicles, but generally lack scientific studies to back such claims.  While many of the things listed as not being in this shampoo are deemed bad for the health of hair or scalp, i.e. sulfates, parabins, PG, etc.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Very Happy to Recommend this to Other Women!!!
*by S***. on March 31, 2015*

UPDATE: FEBRUARY 12, 2017- My Two Year PURA D'OR Anniversary. Don't think I have ever stayed with one product for so long. It still is working for me!!! QUICK REVIEW: This shampoo helped regrow my postmenopausal (plus recent hysterectomy) thinning hair. It has no silicones (silicones clog pores) but you might need a no silicone conditoner for detangling afterwards. Use it faithfully for at least 3 months. Take before and after pictures to see how your hair is progressing. Read my full story when you have time. It will tell you how the first year went. Also, I have just purchased and left a review for Pura D'OR Deep Moisturizing Conditioner, which pairs nicely with the shampoo especially of you have dry, curly, or hard to comb out hair. It also is my pick if you are used to regular shampoo and conditoner because it will gives hair more "slip" but does not weigh it down. If you have hair that goes flat in one day (fine and oily) then go with the regular "blue label" conditioner. I am very impressed with all of these products. Please email me if you have questions and please like my review if it helped you. I PAID FULL PRICE AND WAS NOT COMPENSATED FOR MY REVIEW. I have no interest or affiliation with the manufacturer or seller. MY STORY: I was skeptical when I purchased this shampoo 3 months ago. So skeptical that I took a before and after picture to see if it was working. I had pretty full hair until I became of a certain age. Slowly I could see my hair thinning, especially in the front. I went to a dermatologist who told me there was not much I could do. I wanted to tell myself that it wasn't true but I would not only find hair all over the shower but everywhere else, too. As far as me, I shampoo daily and have for many years. This shampoo has a pleasant smell (reminds me of incense) but not overpowering or lingering. You will probably need a conditioner afterwards as it appears to be very cleansing. I have colored hair and it did not strip the color. My hair now has body, much more shine and is noticeably thicker. I think you can see that by my before and after pictures. I hope you will give it a try before you give up on your hair. SIX MONTH UPDATE: After six months my hair has stayed thicker with no hair loss. I do continue to use Pura D'or Premium at least three days a weeks. I do switch off with low poo shampoo or apple cider vinegar a few times a week also. Like many women, my hair feels dryer or oiler as the seasons and weather changes. Also, even with great products sometimes switching it up is good! By the way, it pays to stick with this shampoo exclusively for at least three months. It takes time for hair to grow and to see a difference. Hope the update can help someone who is agonizing over thinning hair. Picture: I am adding two pictures (3&4) taken today 7/3/2015. I am 6 months out from first using this shampoo and about 5 months out of using the Pura D'or conditioner, which I left a review for today. Finally. As you may notice I need a touch up and also I am holding my hair back tightly like the before picture. The last one is how I normally wear my hair today. No more shortie bangs to TRY to cover the bald spot (never works!) Any questions please ask. ONE YEAR UPDATE: I placed my first order of Pura d'or Gold Label on 1/7/2015. So, I am pretty close to using it for one year. I took a few pictures today. I don't know if I really have any improvement over the last 6 months, maybe a little. Certainly, I have much improvement over my very first picture. My hair was broken off and very sparse at least an inch or two in. My scalp looked red and a bit angry. My fine front hair is definately a little longer at this point and you can't see my scalp anymore. My hair dresser said my hair was overall a bit thicker in December. This is the first time she has said that and I ask her EVERY time!! I have gotten used to using this shampoo which has no silicones and makes your hair a bit tangled before conditioning. I was so used to the slickness of silicones that I figured that this shampoo was drying out my hair. It was not. I have learned that the silicones can build up and also lead to hairloss. So it is a reason to keep using this shampoo and conditioner or at least one that is silicone free. I do recommend trying the Pura d'or Conditioner. It is very light, untangles my hair and a good match with this shampoo. I have left a review for it, if you are interested in looking at it. [...]

### ⭐⭐⭐⭐⭐ Lovely scent and leaves your hair soft
*by J***E on January 4, 2026*

I’ve been using this product for several years and love how soft it makes my hair feel. From time to time I’ve tried other hair thinning shampoos but they leave my hair dry and hard to style, so I keep coming back to Pura D’Or. It’s very concentrated so lasts a long time. The scent is subtle, natural and pleasant, very homeopathic. I was prompted to buy it for my hair loss, but to be honest, I’ve been using it for so long I can’t remember exactly how effective it’s been for that. I just know it’s been my absolute favorite and I’d recommend it to anyone, even those with no hair loss issues. As an aside, they also make a companion conditioner which I apply like a leave-in after wringing the water out of my hair, before putting it up in a towel.

### ⭐⭐⭐⭐ Noticeably Less Shedding After 3 Weeks—Great Clean, Subtle Scent
*by A***X on July 23, 2025*

I’ve been using this shampoo consistently for a few weeks now, and I’ve definitely noticed less shedding in the shower and when brushing my hair. My roots feel stronger, and the volume at my crown has improved a bit—especially when I let it sit for a couple of minutes before rinsing. It has a gentle, herbal scent and a lightweight lather that doesn’t strip my hair. I pair it with a deep conditioner once a week since this formula alone isn’t super moisturizing—but for scalp health and hair strength, it’s doing the job. Texture: Slightly thicker than standard shampoo Scent: Clean, botanical, not overpowering Results: Fuller-looking hair, reduced daily fallout If you’re dealing with postpartum hair thinning, stress shedding, or just want something cleaner and biotin-packed, this is worth trying. I’ll definitely keep it in rotation.

## Frequently Bought Together

- PURA D'OR 16 Oz Original Gold Label Anti-Thinning Biotin Shampoo Natural Earthy Scent, CLINICALLY TESTED Effective Results, Herbal Hair Thickening Products, 3-1 Wash, Women & Men, Color Treated Hair
- Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz
- PURA D'OR Advanced Therapy Conditioner (16oz) For Increased Moisture, Strength, Volume & Texture, No Sulfates, Contains Argan Oil & Biotin, All Hair Types, Men & Women (Packaging May Vary)

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*Product available on Desertcart Italy*
*Store origin: IT*
*Last updated: 2026-01-25*