---
product_id: 41606577
title: "wet n wild Photo Focus Matte Liquid Foundation Neutral Soft Ivory, Vegan & Cruelty-Free"
brand: "wet n wild"
price: "€ 9.77"
currency: EUR
in_stock: true
reviews_count: 8
category: "Wet N Wild"
url: https://www.desertcart.it/products/41606577-wet-n-wild-photo-focus-matte-liquid-foundation-neutral-soft
store_origin: IT
region: Italy
---

# Vegan & cruelty-free formula Tested under 7 lighting conditions Matte, light-diffusing complex wet n wild Photo Focus Matte Liquid Foundation Neutral Soft Ivory, Vegan & Cruelty-Free

**Brand:** wet n wild
**Price:** € 9.77
**Availability:** ✅ In Stock

## Summary

> ✨ Capture your flawless glow—no filter needed! 📸

## Quick Answers

- **What is this?** wet n wild Photo Focus Matte Liquid Foundation Neutral Soft Ivory, Vegan & Cruelty-Free by wet n wild
- **How much does it cost?** € 9.77 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.it](https://www.desertcart.it/products/41606577-wet-n-wild-photo-focus-matte-liquid-foundation-neutral-soft)

## Best For

- wet n wild enthusiasts

## Why This Product

- Trusted wet n wild brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ethical Beauty Choice:** 100% vegan and cruelty-free, because your glow should never come at a cost.
- • **Inclusive Shade Match:** Neutral Soft Ivory crafted to complement all undertones flawlessly.
- • **Matte Perfection, No Shine:** Light-diffusing matte formula controls oil and blurs imperfections for a natural, second-skin look.
- • **Flawless Camera-Ready Finish:** Road-tested in 7 lighting scenarios for perfect selfie-ready skin every time.
- • **Medium Coverage, Effortless Wear:** Buildable formula balances coverage and comfort for all-day wear without feeling heavy.

## Overview

wet n wild Photo Focus Matte Liquid Foundation in Neutral Soft Ivory delivers a medium coverage, matte finish foundation that has been rigorously tested under seven different lighting conditions to ensure a flawless, camera-ready look without white cast. This vegan, cruelty-free formula features a light-diffusing complex that controls oil and blurs imperfections, suitable for all skin types and undertones, making it the perfect everyday foundation for millennials seeking ethical, high-performance beauty.

## Description

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #no filter perfection.

Review: Affordable and Amazing! - I’ve never had an issue with this foundation I love it. It’s not extremely high coverage but it’s not light coverage either, I just blend in a couple dabs across my face and it’s perfect and it gives that nice even skin tone with a natural looking finish.
Review: Perfect foundation - Perfect shade, no shine, easy to remove! This will be my 6 th bottle!

## Features

- Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.
- Say no to white cast with this breakthrough formula, featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace. Tested under 7 light conditions, both with and without the flash.
- Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
- Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin
- Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01MY7M2BG |
| Additional Features | Hypoallergenic, Not-Tested-On-Animals |
| Age Range Description | Adult |
| Best Sellers Rank | #5,585 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #64 in Foundation Makeup |
| Brand Name | wet n wild |
| Color | Soft Ivory |
| Container Type | Bottle |
| Country as Labeled | China |
| Coverage | Medium |
| Customer Reviews | 4.3 out of 5 stars 24,309 Reviews |
| Finish Types | Matte |
| Global Trade Identification Number | 00077802536235 |
| Item Dimensions | 3.97 x 1.53 x 3.97 inches |
| Item Form | Liquid |
| Item Height | 3.97 inches |
| Item Type Name | Matte Liquid Foundation |
| Item Weight | 0.29 Ounces |
| Manufacturer | Markwins Beauty Products |
| Material Type Free | Oil Free |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Bottle |
| Product Benefits | Flawless, Oil Control |
| Recommended Uses For Product | Moisturizing |
| Skin Tone | Very Light |
| Skin Type | All, Combination, Dry, Oily |
| Specialty | Oiliness & Visible Pores |
| UPC | 077802536235 |

## Product Details

- **Item Form:** Liquid
- **Color:** Soft Ivory
- **Skin Type:** All, Combination, Dry, Oily
- **Recommended Uses For Product:** Moisturizing
- **Material Type Free:** Oil Free

## Images

![wet n wild Photo Focus Matte Liquid Foundation Neutral Soft Ivory, Vegan & Cruelty-Free - Image 1](https://m.media-amazon.com/images/I/71Zilg2dE7L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Affordable and Amazing!
*by K***K on October 21, 2025*

I’ve never had an issue with this foundation I love it. It’s not extremely high coverage but it’s not light coverage either, I just blend in a couple dabs across my face and it’s perfect and it gives that nice even skin tone with a natural looking finish.

### ⭐⭐⭐⭐⭐ Perfect foundation
*by C***. on January 6, 2026*

Perfect shade, no shine, easy to remove! This will be my 6 th bottle!

### ⭐⭐⭐⭐ Not bad for the price
*by A***R on December 16, 2025*

I bought this to take on a quick overnight trip. The color match was excellent and easily applied with fingertips or sponge. However I found the product to be a little too oily. Not a bad product for the price. Just didn’t work out for me and my oily skin.

## Frequently Bought Together

- wet n wild Photo Focus Matte Liquid Foundation Neutral Soft Ivory, Vegan & Cruelty-Free
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- e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Ivory

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**Shop now:** [https://www.desertcart.it/products/41606577-wet-n-wild-photo-focus-matte-liquid-foundation-neutral-soft](https://www.desertcart.it/products/41606577-wet-n-wild-photo-focus-matte-liquid-foundation-neutral-soft)

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*Product available on Desertcart Italy*
*Store origin: IT*
*Last updated: 2026-01-28*