---
product_id: 401021020
title: "Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Purple Hair Dye, With..."
brand: "live"
price: "€ 15.02"
currency: EUR
in_stock: null
reviews_count: 13
category: "Live"
url: https://www.desertcart.it/products/401021020-schwarzkopf-live-intense-colour-long-lasting-permanent-purple-hair-dye
store_origin: IT
region: Italy
---

# Built-in Vibrancy Serum for Shine Intense Mystic Violet Shade 100% Recycled Aluminium Tube Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Purple Hair Dye, With...

**Brand:** live
**Price:** € 15.02
**Availability:** ❌ Out of Stock

## Summary

> 🟣 Own your mystic vibe with colour that commands attention!

## Quick Answers

- **What is this?** Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Purple Hair Dye, With... by live
- **How much does it cost?** € 15.02 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.it](https://www.desertcart.it/products/401021020-schwarzkopf-live-intense-colour-long-lasting-permanent-purple-hair-dye)

## Best For

- live enthusiasts

## Why This Product

- Trusted live brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Built-In Vibrancy Serum:** Activates colour at the hair’s core for maximum depth and brilliant shine.
- • **Eco-Conscious Packaging:** Sustain your style and the planet with a 100% recycled aluminium tube.
- • **Up to 70% Grey Coverage:** Confidently cover greys with a nourishing formula designed for medium brown to black hair.
- • **Vegan & Clean Beauty Formula:** Silicone- and alcohol-free, cruelty-free dye that aligns with your ethical values.
- • **Vibrant, Fade-Resistant Colour:** Experience a bold, long-lasting purple that stays vivid wash after wash.

## Overview

Schwarzkopf LIVE Intense Colour Mystic Violet 087 is a permanent purple hair dye formulated with a built-in vibrancy serum that delivers intense, fade-resistant colour and up to 70% grey coverage. Designed for medium brown to black hair, this vegan, silicone- and alcohol-free formula nourishes hair while providing brilliant shine. Packaged in a 100% recycled aluminium tube, it combines bold style with eco-conscious values.

## Description

Product Description Schwarzkopf LIVE Intense Colour Mystic Violet 087 - Long-lasting and nourishing colour.Schwarzkopf LIVE Intense Colour Mystic Violet 087 allows you to create your own unique look with intense colour and up to 70 % grey coverage. The built-in vibrancy serum activates colour at the core of each hair strand for maximum colour depth, anti-fade effect and impressive shine. Featuring a vegan* formula that is silicone- and alcohol-free**, this purple hair dye also comes in a 100% recycled aluminium tube.How to use:1) Squeeze the contents of the colour cream into the developer bottle and shake until mixed2) Apply to dry, unwashed hair following instructions3) Leave on for 20-30 minutes and then rinse until water runs clear4) Apply the LIVE care conditioner and leave in for 2 more minutes before rinsing thoroughlyThis permanent hair dye is designed for for medium brown to black hair. For long or thick hair we recommend using two packs.The Product Benefits at a Glance:Up to 70% grey coverageBuilt-in vibrancy serumFade-resistant colourVibrant colour and brilliant shine*free from animal-derived ingredients**Ethanol Alcohol Ingredients Aqua, Cetearyl Alcohol, Ammonium Hydroxide, Glyceryl Stearate SE, Ceteareth-20, Octyldodecanol, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Sodium Laureth Sulfate, Ethanolamine, Sodium Cetearyl Sulfate, Parfum, Prunus Armeniaca Kernel Oil, Serine, 1-Naphthol, Toluene-2,5-Diamine Sulfate, Oleic Acid, Sodium Sulfite, Glycerin, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, m-Aminophenol, Etidronic Acid, Carbomer, 6-Methoxy-2-Methylamino-3-Aminopyridine HCl, Potassium Hydroxide, Ascorbic Acid, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Propylene Glycol, Sodium Sulfate, Benzoic Acid, Benzyl Alcohol, Aqua, Hydrogen Peroxide, Cetearyl Alcohol, PEG-40 Castor Oil, Etidronic Acid, Sodium Cetearyl Sulfate, 2,6-Dicarboxypyridine, Disodium Pyrophosphate, Potassium Hydroxide, Sodium Benzoate, Aqua, Cetearyl Alcohol, Behentrimonium Chloride, Litchi Chinensis Fruit Extract, Morinda Citrifolia Fruit Extract, Prunus Armeniaca Kernel Oil, Tocopheryl Acetate, Isopropyl Myristate, Stearamidopropyl Dimethylamine, Parfum, Isopropyl Alcohol, Sodium Benzoate, Glyceryl Stearate, Polyquaternium-37, Glycerin, Dicaprylyl Carbonate, Panthenol, Propylene Glycol, Citric Acid, Limonene, Linalool, Hexyl Cinnamal, Lauryl Glucoside, Benzyl Alcohol, Potassium Sorbate P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions 1. Preparation: - Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before - Before applying your colour, cover your clothing with an old towel/cape and put on gloves provided - Apply to dry, unwashed hair 2. Mixing: - Unscrew nozzle of Developer Lotion, pierce the LIVE Colour Cream tube and carefully squeeze the entire contents into the Developer Lotion bottle. - Replace the application nozzle and shake until all components are thoroughly mixed. 3. Application: - Follow application process for either first-time or root regrowth application - Leave formula to develop for 20-30 minutes 4. Rinsing: - Rinse hair under warm water until water runs clear 5. Conditioning: - Apply LIVE Care Conditioner and leave in for 2 minutes - Rinse thoroughly, hair is left feeling soft and shiny The colour result will depend on your natural hair colour. The table on the back of the pack provides an indication of the colour result that can be obtained with this shade. Results may vary on previously coloured hair. For long or thick hair we recommend using two packs. Read and follow instructions before use. This product is not intended for use on persons under the age of 16. Temporary “black henna” tattoos may increase your risk of allergy. Conduct an allergy alert test 48 hours before each time you colour (see enclosed leaflet), even if you have already used colouring products before. So remember to buy the product 48 hours in advance. In case of any reaction or when in doubt consult a doctor before using any hair colour product. Do not use to dye eyelashes or eyebrows. Rinse hair well after application. Wear suitable gloves (gloves included in the pack). Do not colour your hair if: – you have a rash on your face or a sensitive, irritated or damaged scalp – you have ever experienced any reaction after colouring your hair – you have experienced a reaction to a temporary “black henna” tattoo in the past Do not use to dye eyelashes or eyebrows. Rinse hair well after application. Wear suitable gloves (gloves included in the pack). For further information or free hair colour advice please call the Schwarzkopf advisory service on freephone: UK 0800 328 9214, consumer.advisory@henkel.com. Safety Warning Safety Instructions: Hair colorants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary "black henna" tattoos may increase your risk of allergy. Do not colour your hair if: - you have a rash on your face or sensitive, irritated and damaged scalp, - you have ever experienced any reaction after colouring your hair, - you have experienced a reaction to a temporary "black henna" tattoo in the past. Contains hydrogen peroxide, phenylenediamines (toluenediamines) and ammonia. See bottom of pack for full list of ingredients. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them. Do not use to dye eyelashes or eyebrows. Rinse hair well after application. Wear suitable gloves. Conduct an allergy alert test 48 hours before each time you colour (see enclosed leaflet), even if you have already used colouring products before. So remember to buy the product 48 hours in advance. In case of any reaction or when in doubt consult a doctor before using any hair colour product. Keep out of reach of children. Can cause an allergic reaction - follow the safety instructions. Manufacturer Contact Information Henkel Ltd., Aylesbury, Bucks, HP21 8SZ. See more

Review: perfect - great hair dye this is my 3rd order, great colour, great coverage and an even better price!
Review: Solid Hair Dye - Looks a really nice colour, and comes with everything you need. It takes a while to fade out, as most people would hope for, and feels very healthy in comparison to some others.

## Features

- Long-lasting dye: This permanent purple hair dye gives intense colour thanks to its anti-fade formula. The built-in Vibrancy Serum activates colour at the core of each hair strand for maximum depth
- Easy application: Designed for use on medium brown to black hair, this vegan hair dye gives rich and long-lasting colour results as well as healthy-looking shine
- Full coverage: Get up to 70% grey coverage thanks to this nourishing permanent colour hair dye in an intense shade of purple. It is quick and easy to apply
- Colour and shine: With a built-in Vibrancy Serum for maximum depth and anti-fade effect, the nourishing dye gives vibrant hair colour and brilliant shine
- LIVE commitments: Featuring a vegan* formula that is silicone- and alcohol-free**, this permanent violet hair dye also comes in a 100% recycled aluminium tube

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B014G5121A |
| ASIN  | B014G5121A |
| Best Sellers Rank | 5 in Beauty ( See Top 100 in Beauty ) 1 in Permanent Hair Colour |
| Brand | LIVE |
| Colour | Mystic Violet |
| Customer Reviews | 4.4 4.4 out of 5 stars (14,358) |
| Customer reviews | 4.4 4.4 out of 5 stars (14,358) |
| Date First Available | 12 Nov. 2015 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Cream |
| Item dimensions L x W x H | 5.8 x 9 x 16.6 centimetres |
| Item model number | 100687461 |
| Item model number  | 100687461 |
| Language | English |
| Language  | English |
| Manufacturer | Henkel Ltd |
| Manufacturer  | Henkel Ltd |
| Package Weight | 0.19 Kilograms |
| Package dimensions | 16.9 x 8.9 x 6 centimetres |
| Product Dimensions | 5.8 x 9 x 16.6 cm; 190 g |
| Product Dimensions  | 5.8 x 9 x 16.6 cm; 190 g |
| Speciality | Long Lasting |
| Volume | 0.1 Millilitres |

## Product Details

- **Brand:** LIVE
- **Colour:** Mystic Violet
- **Hair type:** normal
- **Item form:** Cream
- **Material Type Free:** Ammonia Free
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Box
- **Product benefits:** Shine Enhancing
- **Unit count:** 1 Count

## Images

![Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Purple Hair Dye, With... - Image 1](https://m.media-amazon.com/images/I/613edVjIwKL.jpg)
![Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Purple Hair Dye, With... - Image 2](https://m.media-amazon.com/images/I/614Zl-U6uCL.jpg)
![Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Purple Hair Dye, With... - Image 3](https://m.media-amazon.com/images/I/61QIJcdD-EL.jpg)
![Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Purple Hair Dye, With... - Image 4](https://m.media-amazon.com/images/I/61VdgUgQXxL.jpg)
![Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Purple Hair Dye, With... - Image 5](https://m.media-amazon.com/images/I/61VmaSjm5rL.jpg)

## Questions & Answers

**Q: i have lightest tint hair colouring monthly occasionally add blonde streaks Iwould this be okay for me colour wise please?**
A: Yes, I think this would be a good choice. I've always had lots of compliments using ththis brand or the Loreal Colorista  are also very good. Hope you're happy with your new colour 🌼

**Q: Can I use this to touch up roots? If so how? I haven't done it myself before.**
A: Yes easily. You would just mix up as per the instructions and segment hair and apply. The instructions in the pack tell you how to do roots or full head. If I can do it, you can 😊

**Q: Do i need to dye my hair blonde before using the purple hair dye**
A: Hello there! This shade is recommended for use on naturally Dark Blonde through to naturally Dark Brown hair colours. Hope this helps :)

**Q: Will this get rid off purple hair dye.**
A: Hello, unfortunately we would not recommend applying a lightener to your hair to remove your existing colour. Please contact consumer advisory on 0800 328 9214 for further advice. Thank you

## Customer Reviews

### ⭐⭐⭐⭐⭐ perfect
*by Y***E on 2 January 2026*

great hair dye this is my 3rd order, great colour, great coverage and an even better price!

### ⭐⭐⭐⭐⭐ Solid Hair Dye
*by W***S on 18 December 2025*

Looks a really nice colour, and comes with everything you need. It takes a while to fade out, as most people would hope for, and feels very healthy in comparison to some others.

### ⭐⭐⭐⭐⭐ Fantastic colour
*by M***E on 3 January 2026*

Fantastic hair dye. I have used this for over three years now. The colour is fantastic, covers well and really only needs 20 minutes to work.

## Frequently Bought Together

- Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Purple Hair Dye, With Built-In Vibrancy Serum, Up To 70% Grey Coverage, - Mystic Violet 087
- Schwarzkopf LIVE Ultra Brights Or Pastels, Vibrant Semi-permanent Pink Hair Dye, Lasts Up to 15 Washes- Shocking Pink 093

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*Product available on Desertcart Italy*
*Store origin: IT*
*Last updated: 2026-01-29*