Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising

Fantastic book. It looks like it's been updated with many revisions through the years - as such it remains relevant even in the content-hungry world of social media. I've read a lot of books in my journey as a non-profit marketing director. I wish I'd read this one earlier on.

great read if you’re trying to get into copywriting

Have read about 1/3 of the book. It’s amazing and learning so much every page.

Not a lazy afternoon kind of book. But, if you’re in marketing, or a business associated with product resale/wholesale, it’s a fascinating read that guarantees you’ll recognize at least a couple of big names!

Well written book! Had to use this for a class and it was a wonderful insightful read, it explains everything very well!

This is the second or third edition I've purchased. Always an entertaining and valuable read, and I share it with my marketing dept!

Lectura obligada para un publicitario.

Loved this when I was an ad student, I’ve recco'd it countless times. And now 25 years layer it’s an excellent refresher. I learn something new every time I read Luke’s stuff.

A stimulating, practical guide to understanding core principles in creating memorable advertising impact.

Llego en pésimas condiciones, no lo devuelvo porque implica demasiados pasos y actividades, pero amerita la devolución y el reembolso de la compra.

Came in without damage and was a good read. I would recommend!

Fantastic book but the third edition is far superior in my opinion. I first read Hey Whipple ten years ago and it was by a mile the best book in advertising. Times have changed and Luke Sullivan has updated the book to be more contemporary. In my opinion this didn’t improve the book at all but i understand why the author did it. Social media and digital are all the rage these days and weren’t explored in earlier versions. Personally, I almost fell asleep when the author would talk about creative tech and the likes. I know it’s important in our day and age, but I find it incredibly boring. So basically, if you can, get the third edition. If you can’t then get the last one. It’s still a good book.

Één van de weinige boeken die helder inzicht geeft in de sector en in het bijzondere in sterk conceptueel denken.