Charles Worthington ColourPlex Toning Ultra Violet Shampoo, Blonde Shampoo to Tone and Brighten, Purple Shampoo for Blonde Hair, Blonde Toner for Women and Men, Salon Shampoo for Blondes, 250 ml

I purchased a travel size of this to take on holiday as my usual purple shampoo I couldn't get in travel size, and I'm glad I did because I realised it was so much better than my usual purple shampoo. I purchased the full size when I got back, it not only eliminates yellow tones, it also tones down the blonde, I went from dark to blonde which left my hair quite orangey / yellow (my hairdresser did a great job as toning it but it needed a little after care), after using this regularly (3 times a week) my hairdresser even commented on how my colour looks now, toned down, no yellow. I use in conjunction with a blue shampoo for my roots as I have dark roots still (ambre style). It also leaves my hair really soft, not dry at all, I happily use it regularly without worrying it'll break my hair as it's softer when I do use. Definitely recommend.

Ideal for people with white hair to remove any yellowing

Ok - but I ended up with purple palms, and hair looked lank within about six hours, won’t be repurchasing

I bought this shampoo to remove the yellow tones from my hair and to create ash blonde tones in my hair. This worked perfectly from the first wash. The product left my hair feeling very clean and has now become a regular in my blonde hair care routine.

Great product