---
product_id: 271701093
title: "L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "€ 25.92"
currency: EUR
in_stock: true
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.it/products/271701093-loreal-paris-feria-hyper-platinum-advanced-lightening-system-hair-bleach
store_origin: IT
region: Italy
---

# Lifts hair up to 8 levels Vegan & ammonia-free formula Includes anti-brass purple conditioner L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** € 25.92
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock your boldest platinum yet — no brass, no damage, just pure shine! 🟣

## Quick Answers

- **What is this?** L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** € 25.92 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.it](https://www.desertcart.it/products/271701093-loreal-paris-feria-hyper-platinum-advanced-lightening-system-hair-bleach)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-In-One Kit 🎯:** Everything you need in one box—no extra tools or complicated steps—perfect for busy trendsetters on the go.
- • **Next-Level Lift ⚡:** Achieve a stunning platinum blonde by lifting hair color up to 8 levels, even from dark brown bases.
- • **Clean & Conscious 🌿:** Vegan and ammonia-free formula ensures powerful lightening with gentle care for your hair and the planet.
- • **Brass-Banishing Care 🟣:** Purple pigment conditioner neutralizes unwanted orange and yellow tones for a flawless, no-brass finish.
- • **Salon-Quality at Home 💇‍♀️:** Custom-blended by master colorists to deliver professional-grade results without compromising hair health.

## Overview

L'Oreal Paris Feria Hyper Platinum Advanced Lightening System is a permanent hair bleach kit designed to lift hair color up to 8 levels, ideal for dark to light brown hair. It includes a purple anti-brass conditioner that neutralizes unwanted warm tones while reinforcing hair strength. The vegan, ammonia-free formula is custom-blended by expert colorists to deliver salon-quality platinum blonde results at home, making it a top choice for those seeking vibrant, damage-free lightening.

## Description

Feria hyper Platinum lifts up to 8 levels for the visionary custom-blended by master colorists for the imaginative trendsetter, even the darkest of bases can achieve our purest Platinum without compromising on condition, with anti-brass conditioner with purple pigments neutralizes brass while providing reinforcing care for strong hair.

Review: Fantastic! Does exactly what it promises, NO damage! - This does exactly what it says. Lifts at least 8 levels with NO damage. I use this as a base for my color routine. I make my hair light bright silver. Natural color very dark blonde aged from natural very light blonde. Everything I read recommends this or that bleach and that developer but I got tired of the process. Boxed-colors have a reputation for looking cheap but I've always found they leave my hair in better condition than my own combos, especially if I'm messing around with 30 volume developer. I'm not a pro, just cheap and hate the wasted time at the salon. If I mess up, well, hair grows back. Using this along with the toning products I use leaves my hair in great condition and a lovely shining, true silver color. Probably cost several hundred dollars and maybe more than one visit to the hairdresser if I went that route. People tell me all the time I have beautiful hair. If there's slight damage to the ends I don't notice because after coloring is when I thin/trim it with a manual razor comb. USE A LOT. I'm in my 50's with strong coarse heavy hair. I keep it short, kind of a long loose pixie/ layered above the shoulders and use the razor comb to thin it a bit so I have some lift and wave/ slight loose curl. Lately I've just been scrunching with mousse and texturizing spray rather than blow dry and style. I use TWO boxes for that small amount of hair. I mix both and put it all over my head rubbing it in to the new growth (I let it grow out 4 - 6 weeks), making sure it is all thickly covered. No clips or separating, sometimes I'll use a brush on an area but usually just gloved hands. Not the proper procedure I know. I try to avoid the *very* ends but it still thickly covers hair that had been previously bleached. Leave it in for max time no covering, cold room. STLL NO DAMAGE. Of course I use a lot of strengthening and smoothing products between treatments. All silver needs upkeep. 1 drop of silver (purple) toner rubbed all through and left in rather than rinsed out every day out works perfectly. Hope this is helpful. I don't really know how it looks and keeps on its own. Gets mine to the inside of a banana peel. Have fun!
Review: My Fave Bleach! - I've gotten a few different kinds of bleach, because I like to do everything myself; bleach, dye, cut, trim, style (because I value money) but am kind of addicted to dyeing my hair. The Platinum dye is my favorite because it's easy to use and understand, it's virtually identical to the process of dyeing your hair normally. This one specifically is quick and easy. I tend to notice that all the bleach strengths for this box type are around the same, but yeah, this one is easy. Photos are of my hair before and after! Please note the second photo was from after bleaching 2-3 times over the course of about a month. Generally you should make sure to wait to re-bleach to avoid damaging your hair for a couple weeks at least. I'm definitely an 'at least' kind of girl though as I tend to want to get it done as quickly as possible. Don't overdo it though! This kind of look is somewhat taxing but it's not that bad. I like when the roots grow out a bit, great for an undercut but if you want white hair all day every day it's gonna probably cost you one of these pretty regularly. It's also great for dying bright and beautiful colors. It's crazy how much color you can do, I did pink gradients and half-head dyed sorta look, even full hair pink, with some temporary color cream to change up the look pretty regularly. What's great about this kit is it comes with a toning conditioner, and if you don't have a massive amount of hair then you can use it maybe a couple days. I highly recommend finding a Violent pigment toner shampoo/conditioner to use every now and then in order to eliminate that brassiness and get it closer to white/blonde, rather the traffic cone color you'll be left with otherwise. Good option, no weird rubber brush or mixing tray, everything you need, right in that lil box! :D

## Features

- Lightening Hair Color System: This advanced hair lightening system provides crystal clear Platinum Blonde Hair results for weeks; Lighten any hair type and texture up to 8 levels. Ideal for dark brown hair to light brown hair
- Includes Purple Conditioner: This hair dye kit includes Anti-Brass Conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color
- Hyper Platinum Hair Dye: Feria Hyper Platinum Blonde Hair Dye has been custom-blended by master colorists for the imaginative trendsetter, even the darkest of bases can achieve our purest platinum without compromising condition
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B08HNY19L4 |
| ASIN  | B08HNY19L4 |
| Best Sellers Rank | #3,667 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #55 in Hair Color |
| Brand Name | L'Oreal Paris |
| Color | Hyper Bleach |
| Container Type | en_US |
| Customer Reviews | 4.4 4.4 out of 5 stars (6,078) |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | KIT |
| Item Weight | 0.26 Pounds |
| Item model number  | 071249422748 |
| Manufacturer | AmazonUs/LOS0L |
| Manufacturer  | AmazonUs/LOS0L |
| Material Features | Vegan |
| Material Type Free | Ammonia Free |
| Number of Items | 1 |
| Product Benefits | Lifts hair color up to 8 levels, ideal for dark brown to light brown hair |
| Product Dimensions  | 2.76 x 3.25 x 6.25 inches; 4.16 ounces |
| UPC | 071249422748 |
| UPC  | 071249422748 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** Hyper Bleach
- **Item Form:** KIT
- **Package Information:** en_US
- **Product Benefits:** Lifts hair color up to 8 levels, ideal for dark brown to light brown hair

## Images

![L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/71gw4DjSQhL.jpg)
![L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit - Image 2](https://m.media-amazon.com/images/I/91m4X4gx9tL.jpg)
![L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit - Image 3](https://m.media-amazon.com/images/I/81eiO-EYxjL.jpg)
![L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit - Image 4](https://m.media-amazon.com/images/I/91v054GsErL.jpg)
![L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit - Image 5](https://m.media-amazon.com/images/I/91oKZPPa7zL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Which one of these makes your hair the whitest platinum blonde?**
A: I would say the Féria platinum blonde.

**Q: How many ounces in bleach packet that comes in the kit? Partly covered up. Would 1 box work for medium thick hair at slightly below ear length?**
A: Hi Cary. Thank you for reaching out to L'Oreal regarding the Feria Hyper Platinum Bleach. The product has 0.77oz of bleaching powder. One kit should be enough for the length and thickness of your hair.

**Q: I have dyed ny hair purple will it change it ? to blonde**
A: It depends if you used a semi , permanent or gel color. If it’s dark purple and if it’s been colored recently I do not recommend this product. You may get some damage. If you want the color reversed you should get it done professionally.

**Q: Can i used it to lighten my hair more? I bleached my hair with another brand and it was very uneven, some blonde but some still brown.**
A: Hello, Thanks for reaching out! If there are still parts of your hair that are darker then you could certainly use Feria Hyper Platinum kit to get those pieces. Thanks for your interest in L'Oréal!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Fantastic! Does exactly what it promises, NO damage!
*by S***3 on November 10, 2025*

This does exactly what it says. Lifts at least 8 levels with NO damage. I use this as a base for my color routine. I make my hair light bright silver. Natural color very dark blonde aged from natural very light blonde. Everything I read recommends this or that bleach and that developer but I got tired of the process. Boxed-colors have a reputation for looking cheap but I've always found they leave my hair in better condition than my own combos, especially if I'm messing around with 30 volume developer. I'm not a pro, just cheap and hate the wasted time at the salon. If I mess up, well, hair grows back. Using this along with the toning products I use leaves my hair in great condition and a lovely shining, true silver color. Probably cost several hundred dollars and maybe more than one visit to the hairdresser if I went that route. People tell me all the time I have beautiful hair. If there's slight damage to the ends I don't notice because after coloring is when I thin/trim it with a manual razor comb. USE A LOT. I'm in my 50's with strong coarse heavy hair. I keep it short, kind of a long loose pixie/ layered above the shoulders and use the razor comb to thin it a bit so I have some lift and wave/ slight loose curl. Lately I've just been scrunching with mousse and texturizing spray rather than blow dry and style. I use TWO boxes for that small amount of hair. I mix both and put it all over my head rubbing it in to the new growth (I let it grow out 4 - 6 weeks), making sure it is all thickly covered. No clips or separating, sometimes I'll use a brush on an area but usually just gloved hands. Not the proper procedure I know. I try to avoid the *very* ends but it still thickly covers hair that had been previously bleached. Leave it in for max time no covering, cold room. STLL NO DAMAGE. Of course I use a lot of strengthening and smoothing products between treatments. All silver needs upkeep. 1 drop of silver (purple) toner rubbed all through and left in rather than rinsed out every day out works perfectly. Hope this is helpful. I don't really know how it looks and keeps on its own. Gets mine to the inside of a banana peel. Have fun!

### ⭐⭐⭐⭐⭐ My Fave Bleach!
*by A***A on February 26, 2025*

I've gotten a few different kinds of bleach, because I like to do everything myself; bleach, dye, cut, trim, style (because I value money) but am kind of addicted to dyeing my hair. The Platinum dye is my favorite because it's easy to use and understand, it's virtually identical to the process of dyeing your hair normally. This one specifically is quick and easy. I tend to notice that all the bleach strengths for this box type are around the same, but yeah, this one is easy. Photos are of my hair before and after! Please note the second photo was from after bleaching 2-3 times over the course of about a month. Generally you should make sure to wait to re-bleach to avoid damaging your hair for a couple weeks at least. I'm definitely an 'at least' kind of girl though as I tend to want to get it done as quickly as possible. Don't overdo it though! This kind of look is somewhat taxing but it's not that bad. I like when the roots grow out a bit, great for an undercut but if you want white hair all day every day it's gonna probably cost you one of these pretty regularly. It's also great for dying bright and beautiful colors. It's crazy how much color you can do, I did pink gradients and half-head dyed sorta look, even full hair pink, with some temporary color cream to change up the look pretty regularly. What's great about this kit is it comes with a toning conditioner, and if you don't have a massive amount of hair then you can use it maybe a couple days. I highly recommend finding a Violent pigment toner shampoo/conditioner to use every now and then in order to eliminate that brassiness and get it closer to white/blonde, rather the traffic cone color you'll be left with otherwise. Good option, no weird rubber brush or mixing tray, everything you need, right in that lil box! :D

### ⭐⭐⭐⭐⭐ the initial result is nice, but I expected better staying power.
*by A***I on November 12, 2025*

I liked the color I got with this bleach — it’s very light and vibrant at first. However, after about a week my natural hair color started showing through, so it doesn’t seem to be very long-lasting or highly effective for maintaining the platinum look.

## Frequently Bought Together

- L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
- L'Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application
- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Smokey Silver, Pack of 1 Hair Dye Kit

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---

*Product available on Desertcart Italy*
*Store origin: IT*
*Last updated: 2026-03-12*