Ultra Concentrated Liquid Laundry Detergent Soap, 192 loads (96 oz), Long Lasting Scent, 90% Less Plastic, No Harsh Chemicals, Juniper Sandalwood, Defeats Stains & Odors, HE/Standard Compatible

This detergent has quickly become a favorite. It’s very concentrated and still handles everything from tough, smelly clothes to delicate fabrics with ease. It cleans just as well as conventional brands while using gentler, cleaner ingredients, which is great for sensitive skin. The scents are pleasant overall, though they vary in strength. Some start off a bit strong but fade into a light, fresh smell after sitting. I also like the eco-friendly packaging, even if the cardboard box can occasionally arrive a bit worn or leaky. Overall, it’s an effective, long-lasting option that balances strong cleaning power with a more natural, skin-friendly approach.

I'm comparing this to a popular liquid detergent that comes in a bright green plastic bottle, which is the last commercial laundry detergent I bought, and so it's what i'm used to using. My first impression was the size and shape of the container. Most liquid detergent comes in awkward shape plastic bottles, and since for my big family I'm usually doing 2-4 loads a day, I prefer the rectangular carton as they stack neat and tidy with no wasted space so I can buy in bulk. I wasn't expecting these cartons to be so small, though. You get 64 loads in one little paper carton as opposed to 64 loads in a big plastic bottle, which also means a neater laundry supply area and a lot less non-biodegradable trash. My second impression was of the scent (I have jasmine) which is really pleasant and not overpowering. My boys and girls alike think it smells good on their clothes. My third impression, and the most important consideration, is how clean it gets the clothes. I have some smelly, sloppy kids, many pets, and we don't use disposable paper products, so my cleaning towels have been washed hundreds or thousands of times. This detergent works just as well as what I'm used to using. Finally, I compared the price to what I had been buying. The price for 64 loads is slightly different, and I do mean slightly, like a few pennies different, which is completely negligible if calculating cost per load or cost per month. Bottom line - you can get the same amount of clean for the same price in a lovely scent, while reducing clutter on the shelves, reducing non-biodegradable trash, and reducing fossil fuels used to ship heavy liquids.

I'm pretty happy how well this detergent performs. It cleans just as well as the typical brands I usually buy, even on tougher loads. A little goes a long way, so the concentrated formula definitely feels like a good value. The scent is a bit different from what I’m used to. Right out of the wash, it’s stronger and I don't love it but it improves over time. After clothes sit in the closet or drawer for a while, the fragrance settles into a much more subtle freshness. I also appreciate the reduced plastic packaging and the fact that it avoids harsh chemicals. Overall, a solid choice if you’re looking for something effective and more eco-conscious—just give the scent a little time to grow on you.

My favorite laundry soap! It works beautifully, and it’s truly concentrated so it only takes a tablespoon or two per load. It tackles everything from my kids’ sweaty, smelly sports gear, to my partners’ work clothes that get permeated with various environmental odors—and yet it works great on delicates too. I love that it’s made with clean ingredients. I am sensitive to a lot of soaps and fragrances, and while this does have a strong smell, I’m not personally allergic to any of the three scents I have tried. The “tangerine” scent is by far my favorite. It’s more of an earthy, musky smell than a fruity smell so I’m not sure why they call it tangerine, but regardless it’s a very pleasant scent. I order by the case!

So I've been on a mission to use little or no plastic in my home for the last few years. I purchased this laundry detergent due to the reviews abs the lack of much plastic (aside from cap). Sad to say, it arrived in perfect condition then sat on my washing machine for a month. When I picked it up, the bottom cardboard let go and went EVERYWHERE. Dudes, EVERYWHERE. My dog came running in because I guess I yelled a back-of-the-bus word and she proceeded to slalom down the hallway in the liquid. It took 5 full hours on my hands and knees to clean this up. P.S. I have a degenerative bone disease so that amount of labor on my knees meant I was stuck in bed for 2 days after. From what I've seen and cleaned up, this product is very, very, superpowerfully concentrated and would probably wash your clothes really well. Unfortunately, I won't know because I'm never buying this again... I can't afford the two days in bed after the packaging fails. It does smell nice though - and so does my laundry room, which means I didn't find it all to clean up. Good times. 👍

I'm chemically sensitive, and also very health-conscious. This laundry detergent checks all of my boxes, and the lavender scent is so mild that it's almost unnoticeable. And the beautiful thing about lavender? Bugs typically don't like it, so it's a good protectant against unwanted critters coming into your home. It literally is concentrated enough to use less than two tablespoons in a large load. And it get your clothes clean and leave some soft.

I like detergents with less harsh chemicals, but most are lavender scent. I got the sandalwood scent in this one and it's a nice change. I did my first load today and with only 1 tablespoon it seems to clean as well as any other detergents. Others have commented about the cardboard carton being a problem, but I have no complaint. It came packed with a pair of outdoor chair covers and the detergent carton appears a bit banged up but did not leak. It was also packed in a plastic bag so if it leaked it wouldn't go far. Overall, it seems like a good product, and the change in scent is a nice.

I’ve been enjoying this detergent—the scent is honestly one of my favorite parts and makes my laundry smell so fresh. It also cleans really well, even with a small amount, which I appreciate. The only issue I had was with the packaging—mine leaked during delivery and the box was a bit soggy when it arrived. Still, I like that it’s eco-friendly and lasts a long time.