---
product_id: 263420958
title: "L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1, Hair Dye"
brand: "l'oreal paris"
price: "€ 59.52"
currency: EUR
in_stock: false
reviews_count: 5
category: "L'oreal Paris"
url: https://www.desertcart.it/products/263420958-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-r68
store_origin: IT
region: Italy
---

# 3X shimmering highlights Custom-blended bold shades Power Shimmer Conditioner hydration L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1, Hair Dye

**Brand:** l'oreal paris
**Price:** € 59.52
**Availability:** ❌ Out of Stock

## Summary

> 🔥 Turn heads with every shimmer – Ruby Rush that speaks volumes!

## Quick Answers

- **What is this?** L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1, Hair Dye by l'oreal paris
- **How much does it cost?** € 59.52 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.it](https://www.desertcart.it/products/263420958-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-r68)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Trusted by Thousands:** Rated 4.6 stars by nearly 1,000 users who love the vibrant, shimmering finish.
- • **Long-Lasting Radiance:** Rich Auburn Ruby Rush delivers a true red that stands out in any light.
- • **Salon-Quality Shades at Home:** Custom-blended by L'Oreal master colorists for bold, rich reds without the appointment.
- • **Brilliant 3X Multi-Faceted Shimmer:** Experience intensified, prismatic color that turns heads instantly.
- • **Hydrate & Protect with Power Shimmer Conditioner:** Keeps your hair nourished and vibrant week after week—no damage, just shine.

## Overview

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in R68 Ruby Rush offers a vibrant, rich auburn red with 3X shimmering highlights. Infused with a Power Shimmer Conditioner, it hydrates and protects hair from damage while delivering salon-quality, custom-blended color at home. Highly rated for its brilliant, multi-dimensional finish and bold, head-turning results.

## Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Review: The color is not the same with the description.
Review: This is great. I always buy it it just fades away fast

## Features

- Never dull or flat
- Multi-Faceted Shimmering Color
- Never wrecks or ravages

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000KOQ3MA |
| ASIN  | B000KOQ3MA |
| Customer reviews | 4.6 4.6 out of 5 stars (959) |
| Date First Available  | 7 August 2012 |
| Is Discontinued By Manufacturer  | No |
| Item model number | CX |
| Item model number  | CX |
| Manufacturer | L'Oreal Paris |
| Manufacturer  | L'Oreal Paris |
| Product Dimensions | 16.51 x 8.89 x 6.86 cm; 263.65 g |
| Product Dimensions  | 16.51 x 8.89 x 6.86 cm; 263.65 g |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** R68 Ruby Rush (Rich Auburn True Red)
- **Item form:** Cream
- **Package information:** Bottle
- **Product benefits:** Vibrant and long-lasting colour

## Images

![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1, Hair Dye - Image 1](https://m.media-amazon.com/images/I/61qvtNG5MGL.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1, Hair Dye - Image 2](https://m.media-amazon.com/images/I/71L1J1fzBdL.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1, Hair Dye - Image 3](https://m.media-amazon.com/images/I/71Pegkmcf+L.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1, Hair Dye - Image 4](https://m.media-amazon.com/images/I/81DixTVfYcL.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1, Hair Dye - Image 5](https://m.media-amazon.com/images/I/81U2GJhHzlL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐ Review
*by S***G on 28 October 2025*

The color is not the same with the description.

### ⭐⭐⭐⭐ Review
*by A***E on 24 September 2025*

This is great. I always buy it it just fades away fast

### ⭐⭐⭐⭐⭐ Review
*by C***P on 4 March 2019*

The pics where I'm in a purple dress r b4 pics, as you can see up close it was time for me to do my roots , one of them I was trying in a hair extension from wish it was supposed to be a vivid Auburn but it look more Brown to me. But that area is just to show what my hair looked like at the ends bc I did have purple at the beginning of the year. And then the last two pics with me in a green dress those are my results my new hair color. And this was the first time using this brand I usually use Nutrisse hair color for red but I went for a cheaper brand and it did very well. Me back to my normal color that I love and nice and deep red. 😊😊😊😊 Highly recommend however when it comes to shampooing with the shampoo that they provide.... a lot of bubbles.... lot of bubbles so be ready to take to just take your time and rinse your hair out and follow the instructions enjoy everybody I love my new hair I've got my red back!

## Frequently Bought Together

- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AB Chic Auburn Brown, Pack of 1, Hair Dye

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*Product available on Desertcart Italy*
*Store origin: IT*
*Last updated: 2026-01-24*