--- product_id: 258680321 title: "MEDDICC: The ultimate guide to staying one step ahead in the complex sale" price: "€ 28.52" currency: EUR in_stock: true reviews_count: 13 url: https://www.desertcart.it/products/258680321-meddicc-the-ultimate-guide-to-staying-one-step-ahead-in store_origin: IT region: Italy --- # MEDDICC: The ultimate guide to staying one step ahead in the complex sale **Price:** € 28.52 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** MEDDICC: The ultimate guide to staying one step ahead in the complex sale - **How much does it cost?** € 28.52 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.it](https://www.desertcart.it/products/258680321-meddicc-the-ultimate-guide-to-staying-one-step-ahead-in) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description MEDDICC: The ultimate guide to staying one step ahead in the complex sale [Whyte, Mr Andy, Dunkel, Dick, Napoli, Jack] on desertcart.com. *FREE* shipping on qualifying offers. MEDDICC: The ultimate guide to staying one step ahead in the complex sale Review: For anyone looking to learn more about MEDDICC and practical sales tips/examples - I've been seeking more knowledge about MEDDICC recently and after reading a couple of books on the subject found this to be the most complete version by far. Andy does a great job describing the basics and also sharing practical tips and examples throughout. This is a terrific resource for both ICs and leaders. I've already shared many of the concepts in this book with my current company + sales team, all of which has been received well. Thanks Andy for writing this book and providing resources such as the Go-Live Plan and Closing Checklist. You're helping reps and those in the sales profession up their game! Review: Home Run! - I came across the MEDDICC methodology from a podcast series (Hunters + Unicorns). I was led to the podcast because I follow John Kaplan and the work of his company, Force Management. A couple of things are important to outline. First, I've spent 20 years in enterprise sales, 9 of which was with the largest and most successful company in my industry (staffing). In my 9 years with that company, they never rolled out a succinct sales formula even close to something like MEDDICC. They had a sales process but it was flat and two dimensional. The company was highly successful in spite of itself. It was trial by fire and only the best survived. Thankfully, I had great mentors and coaches who were elite sellers in the company, and I learned my craft by piecing together their best practices and working hard to implement them into my sales game. A couple years after I left the company to start my own business, they engaged John Kaplan and Force Management to help implement MEDDICC into their foundational process. I wanted to figure out what "MEDDICC" was, but very few resources existed to understand it from a tactical perspective. I searched high and low for resources to learn MEDDICC, and just as importantly, how to implement it into your overall sales methodology. I stumbled across Andy's book, and BOOM!, there it was in black & white. On top of that, the co-creators of MEDDICC Dick Dunkel and Jack Napoli helped to contribute to the overall arch of the book. I've read countless sales books over the last 20 years, and there are some good ones, but this is the most succinct sales execution book I've ever read. This book is ideal for enterprise sales environments, and probably even better for technology or complex sales cycles. I'm selling to organizations who are making multi-million dollar buying decisions, and half the time they don't have a qualified buying process which can make selling and closing feel like vudu. What I love about MEDDICC, and more specifically Andy's book, is that it gives you a process for how to guide your prospect towards an effective buying process. Just as importantly, MEDDICC and the tools that are outlined in the book give the seller an effective way to qualify in or out of the deal. One of my mentors early on would preach that a "qualified NO", was just as good or better than a "qualified YES". What I've found is that elite sellers know what deals in their pipeline are "real", and what's "pie-in-the-sky". If you want to be an elite seller you have to demystify the winners and losers in your pipeline, and take the guessing out of forecasting wins and losses. If you want to understand MEDDICC and if you're looking for an elite qualification process this is the best book I've ever read on the topic. Reading this book confirmed many of my lessons learned in enterprise sales, and uncovered a number of my blind spots. When you can find a book that challenges you after 20 years in the craft, that's saying something. Thank you Andy for contributing to the sales profession in such a profound way and for capturing for all of us the magic of what John McMahon, and all the folks at PTC developed. We can all benefit from what has proven to be the best sales qualification process ever developed, and this is the best book to do that. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #24,641 in Books ( See Top 100 in Books ) #23 in Business Negotiating (Books) #68 in Sales & Selling (Books) | | Customer Reviews | 4.6 4.6 out of 5 stars (563) | | Dimensions | 6 x 0.66 x 9 inches | | ISBN-10 | 1838239707 | | ISBN-13 | 978-1838239701 | | Item Weight | 14.5 ounces | | Language | English | | Print length | 264 pages | | Publication date | November 25, 2020 | | Publisher | Nielsen | ## Images ![MEDDICC: The ultimate guide to staying one step ahead in the complex sale - Image 1](https://m.media-amazon.com/images/I/51a2j8LH8XL.jpg) ![MEDDICC: The ultimate guide to staying one step ahead in the complex sale - Image 2](https://m.media-amazon.com/images/I/71EIcq0h3xL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ For anyone looking to learn more about MEDDICC and practical sales tips/examples *by K***M on January 30, 2021* I've been seeking more knowledge about MEDDICC recently and after reading a couple of books on the subject found this to be the most complete version by far. Andy does a great job describing the basics and also sharing practical tips and examples throughout. This is a terrific resource for both ICs and leaders. I've already shared many of the concepts in this book with my current company + sales team, all of which has been received well. Thanks Andy for writing this book and providing resources such as the Go-Live Plan and Closing Checklist. You're helping reps and those in the sales profession up their game! ### ⭐⭐⭐⭐⭐ Home Run! *by A***O on January 2, 2021* I came across the MEDDICC methodology from a podcast series (Hunters + Unicorns). I was led to the podcast because I follow John Kaplan and the work of his company, Force Management. A couple of things are important to outline. First, I've spent 20 years in enterprise sales, 9 of which was with the largest and most successful company in my industry (staffing). In my 9 years with that company, they never rolled out a succinct sales formula even close to something like MEDDICC. They had a sales process but it was flat and two dimensional. The company was highly successful in spite of itself. It was trial by fire and only the best survived. Thankfully, I had great mentors and coaches who were elite sellers in the company, and I learned my craft by piecing together their best practices and working hard to implement them into my sales game. A couple years after I left the company to start my own business, they engaged John Kaplan and Force Management to help implement MEDDICC into their foundational process. I wanted to figure out what "MEDDICC" was, but very few resources existed to understand it from a tactical perspective. I searched high and low for resources to learn MEDDICC, and just as importantly, how to implement it into your overall sales methodology. I stumbled across Andy's book, and BOOM!, there it was in black & white. On top of that, the co-creators of MEDDICC Dick Dunkel and Jack Napoli helped to contribute to the overall arch of the book. I've read countless sales books over the last 20 years, and there are some good ones, but this is the most succinct sales execution book I've ever read. This book is ideal for enterprise sales environments, and probably even better for technology or complex sales cycles. I'm selling to organizations who are making multi-million dollar buying decisions, and half the time they don't have a qualified buying process which can make selling and closing feel like vudu. What I love about MEDDICC, and more specifically Andy's book, is that it gives you a process for how to guide your prospect towards an effective buying process. Just as importantly, MEDDICC and the tools that are outlined in the book give the seller an effective way to qualify in or out of the deal. One of my mentors early on would preach that a "qualified NO", was just as good or better than a "qualified YES". What I've found is that elite sellers know what deals in their pipeline are "real", and what's "pie-in-the-sky". If you want to be an elite seller you have to demystify the winners and losers in your pipeline, and take the guessing out of forecasting wins and losses. If you want to understand MEDDICC and if you're looking for an elite qualification process this is the best book I've ever read on the topic. Reading this book confirmed many of my lessons learned in enterprise sales, and uncovered a number of my blind spots. When you can find a book that challenges you after 20 years in the craft, that's saying something. Thank you Andy for contributing to the sales profession in such a profound way and for capturing for all of us the magic of what John McMahon, and all the folks at PTC developed. We can all benefit from what has proven to be the best sales qualification process ever developed, and this is the best book to do that. ### ⭐⭐⭐⭐ Qualifying *by D***N on January 27, 2026* Good read, loved the insights behind the methodology of it all. ## Frequently Bought Together - MEDDICC: The ultimate guide to staying one step ahead in the complex sale - The Challenger Sale: Taking Control of the Customer Conversation - The Qualified Sales Leader: Proven Lessons from a Five Time CRO --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.it/products/258680321-meddicc-the-ultimate-guide-to-staying-one-step-ahead-in](https://www.desertcart.it/products/258680321-meddicc-the-ultimate-guide-to-staying-one-step-ahead-in) --- *Product available on Desertcart Italy* *Store origin: IT* *Last updated: 2026-05-08*