What is the difference between Texture Paste and Rough Paste 12?

Texture Paste and Rough Paste 12 both contain exactly the same formula. However, Rough Paste 12 recently went through renovation, hence changed its pack look and name to Texture Paste.

What should I use Texture Paste for?

Texture Paste is best for effortless texture looks with a piecey undone result.

How should I use this styling product?

Rub a small amount in hands and apply on damp or dry hair. Reapply for stronger texture effects.

What type of hair is Texture Paste for?

Texture Paste is for all hair types. However, this styling product is ideal for short to medium length styles.

How is Texture Paste different from other Redken Texture styling products?

Texture Paste is formulated with wheat protein and conditioning agents for definition.

Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

Help Track order

Account Cart

Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

Help Track order

Account Cart

Redken Long-Lasting Styling Paste For All Hair | Flexible Control | 75ml

Redken Long-Lasting Styling Paste For All Hair | Flexible Control | 75ml

Product ID: 254846870

Details

Hair type
Styling Hair
Liquid volume
75 Milliliters
Material type free
Gluten Free
Product benefits
Firm Hold
Scent
Unscented

🌀Flexible, Reworkable Texture

🌾Wheat Protein Infused

💪Firm Hold 12

Redken Long-Lasting Styling Paste For All Hair | Flexible Control | 75ml

Product ID: 254846870

Details

Hair type
Styling Hair
Liquid volume
75 Milliliters
Material type free
Gluten Free
Product benefits
Firm Hold
Scent
Unscented

🌀Flexible, Reworkable Texture

🌾Wheat Protein Infused

💪Firm Hold 12

€ 43.96

Duties & taxes included

In stock

Sold byAmazon ItalyDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Italy.

Secure transaction

Details

Hair type
Styling Hair
Liquid volume
75 Milliliters
Material type free
Gluten Free

Description

💼 Elevate your style game with flexible control that works as hard as you do.

FLEXIBLE CONTROL - Mold and reshape your style without the crunch or stiffness.
ALL DAY DEFINITION - Stay sharp from morning meetings to after-hours networking.
GLUTEN FREE FORMULA - Clean, professional styling without compromise on ingredients.
ROUGH TEXTURED FINISH - Effortlessly achieve that edgy, tousled look that commands attention.
UNIVERSAL HAIR COMPATIBILITY - Perfect for all hair types—because your style should never be limited.

Redken Long-Lasting Styling Paste is a 75ml professional-grade hair paste enriched with wheat protein, delivering firm yet flexible hold and a rough, textured finish. Designed for all hair types, it offers moldable, reworkable styling that lasts all day without stiffness, making it the go-to choice for dynamic, modern professionals seeking versatile, polished looks.

Specifications

Asin	B002RT720I
Best Sellers Rank	#86 in Hair Sprays
Country Of Origin	Canada
Date First Available	6 August 2012
Is Discontinued By Manufacturer	No
Item Model Number	154531
Manufacturer	Redken
Product Dimensions	4.73 x 4.73 x 16.92 cm; 70.87 g

Reviews

User

Great Product

Great product and gives a matte look and stays on for quiet longNot sticky or messy

15.02.2022

User

Love it as described!

I’ve used this for years and love it! Was glad I could order it online and save a bit of money! Smells wonderful not overpowering and gives thin hair a little lift!

5.09.2025

User

Excellent product

I have used this product for a few years now and have found it to be consistent in quality and price. Helps me to style my hair and keep it in good condition.

30.10.2024

User

Buenísimo . Justo lo q queria

Buenísimo

10.09.2021

User

Très bien

Très bon produit, effet naturel, ne colle pas. Odeur neutre. Le prix est un peu élevé mais cela peut se comprendre

3.05.2026

User

Great hair product

Really good for sculpting and giving some body to my hair. Have been using this product for years

10.06.2026

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Reema J.

Perfect platform for hard-to-find items. Delivery was prompt.

1 month ago

Khalid Z.

Great experience from order to delivery. Highly recommended!

1 week ago

View all Trustpilot reviews

Shop Global, Save with Desertcart

Value for Money

Competitive prices on a vast range of products

Shop Globally

Serving millions of shoppers across more than 100 countries

Enhanced Protection

Trusted payment options loved by worldwide shoppers

Customer Assurance

Trusted payment options loved by worldwide shoppers.

Desertcart App

Shop on the go, anytime, anywhere.

€ 43.96

Duties & taxes included

In stock

Sold byAmazon ItalyDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Italy.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Anita G.

Good experience, but the tracking updates could be better.

2 months ago

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

View all Trustpilot reviews