---
product_id: 254265554
title: "HD Foundation | Rich and Creamy Matte Formula | Medium Lasting Coverage | Available in 20 Shades | Fresh Beige | Cruelty Free, Vegan Liquid Foundation Makeup by W7 Cosmetics"
brand: "w7"
price: "€ 30.94"
currency: EUR
in_stock: true
reviews_count: 5
url: https://www.desertcart.it/products/254265554-hd-foundation-rich-and-creamy-matte-formula-medium-lasting-coverage
store_origin: IT
region: Italy
---

# 20 versatile shades Cruelty-free & vegan Rich & creamy formula HD Foundation | Rich and Creamy Matte Formula | Medium Lasting Coverage | Available in 20 Shades | Fresh Beige | Cruelty Free, Vegan Liquid Foundation Makeup by W7 Cosmetics

**Brand:** w7
**Price:** € 30.94
**Availability:** ✅ In Stock

## Summary

> ✨ Glow on your terms with W7 HD Foundation – where flawless meets fearless!

## Quick Answers

- **What is this?** HD Foundation | Rich and Creamy Matte Formula | Medium Lasting Coverage | Available in 20 Shades | Fresh Beige | Cruelty Free, Vegan Liquid Foundation Makeup by W7 Cosmetics by w7
- **How much does it cost?** € 30.94 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.it](https://www.desertcart.it/products/254265554-hd-foundation-rich-and-creamy-matte-formula-medium-lasting-coverage)

## Best For

- w7 enthusiasts

## Why This Product

- Trusted w7 brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ethical Beauty Choice:** Feel confident with a cruelty-free, vegan foundation that aligns with your values.
- • **Flawless Matte Finish:** Achieve a soft, natural matte look that lasts all day without shine.
- • **Inclusive Shade Range:** Choose from 20 expertly crafted shades including Fresh Beige to match your unique skin tone.
- • **Buildable Medium Coverage:** Customize your coverage from natural to perfected with a smooth, blendable formula.
- • **Precision Pump Applicator:** Control every drop for mess-free, effortless application and a poreless finish.

## Overview

W7 HD Foundation offers a rich, creamy matte formula with buildable medium coverage, available in 20 shades including Fresh Beige. Designed for long-lasting wear, it features a convenient pump applicator for precise application. This vegan and cruelty-free liquid foundation delivers a natural, poreless finish, making it the perfect everyday essential for ethically minded beauty lovers.

## Description

Product Features: Brand: W7Type: Face Foundation Color: New Fresh BeigeEAN-13: 5060406143843 Ideal for Everyday Use and Healthier Option

Review: I love this product! I had ordered it awhile ago & it came to me in an envelope not wrapped nor is packaging. When I received it & opened it the liquid came pouring out as well did the glass from both bottles and cut my hand. But, when I got this order it was all packaged up & just fine. They would not give me my money back. But I love the product. It’s an awesome product so I’m happy about that.
Review: excellent

## Features

- PROFESSIONAL - Liquid Foundation providing a buildable, medium coverage with a soft, matte finish
- FORMULA - Rich and creamy formula that provides the perfect cover up for long lasting wear
- APPLICATION - Pump applicator for usage control. Easy to blend into the skin for a natural and poreless finish.
- SHADE MATCH - 20 Shades Available - Color = Fresh Beige
- CRUELTY FREE - HD Foundation is vegan-friendly and free from animal testing! W7's mission is to give everybody access to high quality cosmetics at an affordable price.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0761MSKM6 |
| ASIN  | B0761MSKM6 |
| Customer reviews | 4.4 4.4 out of 5 stars (188) |
| Date First Available  | 31 October 2017 |
| Item model number | 2724630530253 |
| Item model number  | 2724630530253 |
| Manufacturer | Warpaint Cosmetics (2014) Ltd |
| Manufacturer  | Warpaint Cosmetics (2014) Ltd |
| Product Dimensions | 2.6 x 12 x 2.6 cm; 0.1 g |
| Product Dimensions  | 2.6 x 12 x 2.6 cm; 0.1 g |

## Product Details

- **Colour:** Fresh Beige
- **Item form:** Cream
- **Material type free:** Cruelty Free,Free From
- **Recommended uses for product:** Face Makeup
- **Skin type:** All

## Images

![HD Foundation | Rich and Creamy Matte Formula | Medium Lasting Coverage | Available in 20 Shades | Fresh Beige | Cruelty Free, Vegan Liquid Foundation Makeup by W7 Cosmetics - Image 1](https://m.media-amazon.com/images/I/61TO--PGhmL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by J***W on 5 December 2025*

I love this product! I had ordered it awhile ago & it came to me in an envelope not wrapped nor is packaging. When I received it & opened it the liquid came pouring out as well did the glass from both bottles and cut my hand. But, when I got this order it was all packaged up & just fine. They would not give me my money back. But I love the product. It’s an awesome product so I’m happy about that.

### ⭐⭐⭐⭐⭐ Review
*by J***Y on 8 July 2025*

excellent

### ⭐⭐⭐⭐⭐ Review
*by R***O on 24 October 2024*

Great product; lasts all day and beyond

## Frequently Bought Together

- W7 | HD Foundation | Rich and Creamy Matte Formula | Medium Lasting Coverage | Available in 20 Shades | Fresh Beige | Cruelty Free, Vegan Liquid Foundation Makeup by W7 Cosmetics
- W7 It's Glow Prime Radiant Face Primer - Hydrating Skin & Blurring Imperfections - Watermelon Extract Facial Primer

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**Shop now:** [https://www.desertcart.it/products/254265554-hd-foundation-rich-and-creamy-matte-formula-medium-lasting-coverage](https://www.desertcart.it/products/254265554-hd-foundation-rich-and-creamy-matte-formula-medium-lasting-coverage)

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*Product available on Desertcart Italy*
*Store origin: IT*
*Last updated: 2026-01-27*