--- product_id: 252284844 title: "Wella Professionals Eimi Rugged Texture Matte Texturizing Clay Paste, 75ml" brand: "wella professionals" price: "€ 11.80" currency: EUR in_stock: true reviews_count: 13 category: "Wella Professionals" url: https://www.desertcart.it/products/252284844-wella-professionals-eimi-rugged-texture-matte-texturizing-clay-paste-75ml store_origin: IT region: Italy --- # Restylable, flexible throughout the day Matte finish for rugged texture Strong hold for all-day style Wella Professionals Eimi Rugged Texture Matte Texturizing Clay Paste, 75ml **Brand:** wella professionals **Price:** € 11.80 **Availability:** ✅ In Stock ## Summary > 💼 Elevate your style game with rugged matte confidence. ## Quick Answers - **What is this?** Wella Professionals Eimi Rugged Texture Matte Texturizing Clay Paste, 75ml by wella professionals - **How much does it cost?** € 11.80 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.it](https://www.desertcart.it/products/252284844-wella-professionals-eimi-rugged-texture-matte-texturizing-clay-paste-75ml) ## Best For - wella professionals enthusiasts ## Why This Product - Trusted wella professionals brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **All-Day Strong Hold:** Locks your look in place from morning meetings to after-hours networking. - • **Rugged Matte Finish:** Achieve that effortlessly cool, non-shiny texture that says ‘I’ve got this.’ - • **Restylable Flexibility:** Adjust your style on the go without losing grip or volume. - • **Professional Grade Formula:** Trusted by stylists worldwide, now in your daily grooming arsenal. - • **Volume Boost for Limp Hair:** Transforms flat, dull hair into a textured, voluminous statement. ## Overview Wella Professionals Eimi Rugged Texture Matte Texturizing Paste (75 ml) is a premium German-engineered hair styling product designed for strong hold and a matte finish. Ideal for creating textured, voluminous hairstyles that stay flexible and restylable all day, it’s perfect for professionals seeking a polished yet effortlessly rugged look without shine or damage. ## Description Wella AG is a major German hair care company headquartered in Darmstadt, Germany. Founded in 1880 by Franz Ströher, it specializes in hair care, styling and colorants sold to individuals as well as hairdressers Review: Very good - Why did you pick this product vs others?: Very good product from a professional brand which I trust , price is very reasonable compared to other professional brand . Gives my almost straight and limp hair the desired volume and hold which stay put almost entire day . At the time of applying its little dry but on hair its smooth and matte . No hair damage observed after applying . Texture: Little dry but not dry on hair Hold: Medium/ movable/ readjustable Ease of application: You have to be very quick Review: Do try - I have been using clay for 7-8 yeas , tried the paste for the first time and it works well ## Features - 1. Professional texturizing hair paste with strong hold. 2 Matte finish for rugged hairstyles. 3. Ideal for styling purpose. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07HZCNL7X | | Best Sellers Rank | #14,771 in Beauty ( See Top 100 in Beauty ) #1 in Hair Texturizers | | Brand | Wella Professionals | | Country of Origin | Germany | | Customer Reviews | 4.1 out of 5 stars 290 Reviews | | Global Trade Identification Number | 08005610574721 | | Hair Type | Dull | | Importer Contact Information | M/s Wella India Private LimitedUnit No. 404-Wing D, Corporate Avenue, Near Mirador Hotel, Andheri, Ghatkopar Link Road, Chakala, Andheri East Maharashtra, Maharashtra (India) - 400093 CustomerCare_India@wella.com 2267783999 | | Item Form | Clay | | Item Type Name | Wella Professionals Eimi Rugged Texture Matte Texturizing Paste 75 Ml | | Item Volume | 2.5 Fluid Ounces | | Item Weight | 75 Grams | | Liquid Volume | 75 Millilitres | | Manufacturer | HFC Prestige Manufacturing, HFC Prestige Manufacturing | | Manufacturer Contact Information | HFC Prestige Manufacturing | | Number of Items | 1 | | Packer Contact Information | HFC Prestige Manufacturing | | Product Benefits | Volumizing, Strong Hold, Matte Finish, Restylable | | Scent | Unscented | | Unit Count | 75.0 Milliliters | ## Product Details - **Product Benefits:** Volumizing, Strong Hold, Matte Finish, Restylable - **Hair Type:** Dull - **Scent:** Unscented - **Liquid Volume:** 75 Millilitres - **Item Form:** Clay - **Brand:** Wella Professionals - **Number of Items:** 1 - **Net Quantity:** 75.0 Milliliters - **Item Volume:** 2.5 Fluid Ounces - **Manufacturer:** HFC Prestige Manufacturing, HFC Prestige Manufacturing ## Images ![Wella Professionals Eimi Rugged Texture Matte Texturizing Clay Paste, 75ml - Image 1](https://m.media-amazon.com/images/I/61NXCa0e5OL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Very good *by I***T on 11 July 2025* Why did you pick this product vs others?: Very good product from a professional brand which I trust , price is very reasonable compared to other professional brand . Gives my almost straight and limp hair the desired volume and hold which stay put almost entire day . At the time of applying its little dry but on hair its smooth and matte . No hair damage observed after applying . Texture: Little dry but not dry on hair Hold: Medium/ movable/ readjustable Ease of application: You have to be very quick ### ⭐⭐⭐⭐ Do try *by S***I on 10 February 2026* I have been using clay for 7-8 yeas , tried the paste for the first time and it works well ### ⭐⭐⭐⭐⭐ Great Product *by A***. on 25 June 2025* Great product - Never fails . ## Frequently Bought Together - Wella Professionals EIMI Rugged Texture Strong Hold Matte Texturising Hair Paste, Hold Level 3, 75ml - Wella Eimi Sugar Lift 150 ml - Wella EIMI Grip Cream – Professionelles Haarwachs für texturierte, verspielte & individuelle Styles. Wachs / Pomade / Locken Gel für kurzs und langes Haar, Geeignet für Männer Frauen, 75ml --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.it/products/252284844-wella-professionals-eimi-rugged-texture-matte-texturizing-clay-paste-75ml](https://www.desertcart.it/products/252284844-wella-professionals-eimi-rugged-texture-matte-texturizing-clay-paste-75ml) --- *Product available on Desertcart Italy* *Store origin: IT* *Last updated: 2026-09-01*