--- product_id: 249319689 title: "Root Cover Up - Medium Brown for Women - 0.07 oz" brand: "color wow" price: "€ 57.80" currency: EUR in_stock: true reviews_count: 13 category: "Color Wow" url: https://www.desertcart.it/products/249319689-root-cover-up-medium-brown-for-women-0-07-oz store_origin: IT region: Italy --- # Natural dimensional finish Water & sweat resistant Instant root coverage Root Cover Up - Medium Brown for Women - 0.07 oz **Brand:** color wow **Price:** € 57.80 **Availability:** ✅ In Stock ## Summary > ✨ Cover roots like a pro, stay flawless all day! 💁‍♀️ ## Quick Answers - **What is this?** Root Cover Up - Medium Brown for Women - 0.07 oz by color wow - **How much does it cost?** € 57.80 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.it](https://www.desertcart.it/products/249319689-root-cover-up-medium-brown-for-women-0-07-oz) ## Best For - color wow enthusiasts ## Why This Product - Trusted color wow brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Clean & Safe:** Wax & dye free, paraben free—perfect for all hair types and sensitive scalps. - • **Long-Lasting Wear:** Stays put through sweat, swim, and sleep until your next shampoo. - • **Effortless Precision:** Press, apply, and cover roots flawlessly—no mess, no fuss. - • **Award-Winning Formula:** Trusted by beauty pros with 44 major industry awards. - • **Natural-Looking Dimension:** Mineral pigments + reflective particles blend seamlessly for fuller hair. ## Overview COLOR WOW Root Cover Up in Medium Brown is a compact, award-winning mineral powder that instantly conceals grey or dark roots with a natural, multi-dimensional finish. Its water- and sweat-resistant formula lasts until shampooed out, offering a mess-free, precise application that’s wax, dye, and paraben free—ideal for all hair types seeking quick, long-lasting root coverage. ## Description Color Wow root cover up, winner of 44 major beauty awards! Cover grey or dark roots seamlessly, extend highlights without peroxide, fill in gaps for thicker fuller looking hair. No mess, just press! FAST, EASY, precise mineral powder adheres to hair instantly. Water resistant formula stays put when you sleep, sweat or swim. Lasts until you shampoo out. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional. Review: Effective - Yes it looks small compared to its price but it us really effective and cover the white hair fast. I bought the red color and happy with it. Will definitely re_buy. Review: Good cover - Good cover , can be used for covering white hair or give the impression of thicker hair ## Features - Co-founder of John Frieda's haircare company, Gail Federici has created Colour Wow, a complete range of new technologies that resolve problems associated with colour treated hair. - The ground-breaking innovative formula makes COLOR WOW Root Cover Up the next handheld device to change your life. - Fast & easy, precise, no mess application. Water & sweat resistant. Lasts until shampooed out. Wax & dye free. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00FYSZDQ4 | | ASIN | B00FYSZDQ4 | | Best Sellers Rank | #9,425 in Beauty ( See Top 100 in Beauty ) #21 in Hair Mascaras | | Brand Name | COLOR WOW | | Color | Medium Brown | | Container Type | Box | | Customer Reviews | 4.2 4.2 out of 5 stars (19,597) | | Customer reviews | 4.2 4.2 out of 5 stars (19,597) | | Date First Available | 27 January 2014 | | Full Cure Time | 7 Days | | Global Trade Identification Number | 05060150185434 | | Hair Color Permanence | Temporary | | Hair Type | All | | Is Discontinued By Manufacturer | No | | Item Form | Powder | | Item Weight | 2.1 Grams | | Item model number | CW543 | | Language | Italian | | Manufacturer | Federici Brands | | Manufacturer | Federici Brands | | Material Features | Long-lasting and smudge-resistant | | Material Type Free | Paraben Free | | Number of Items | 1 | | Product Benefits | Long lasting, natural looking coverage of roots | | Product Dimensions | 12.45 x 5.4 x 1.4 cm; 2.1 g | | Unit Count | 1.98 Grams | ## Product Details - **Brand:** COLOR WOW - **Colour:** Medium Brown - **Item form:** Powder - **Package information:** Box - **Product benefits:** Long lasting, natural looking coverage of roots ## Images ![Root Cover Up - Medium Brown for Women - 0.07 oz - Image 1](https://m.media-amazon.com/images/I/61uxg0TLvBL.jpg) ## Questions & Answers **Q: Is this 100% original?** A: absolutely original **Q: لماذا تعرضوا هذا المنتج مع انه غير متوفر لديكم وقد طلبته مرتين وكنسلتوا الاوردر ؟** A: أمازون يرسل الرسائل. ليس نحن ## Customer Reviews ### ⭐⭐⭐⭐⭐ Effective *by K***D on 21 March 2023* Yes it looks small compared to its price but it us really effective and cover the white hair fast. I bought the red color and happy with it. Will definitely re_buy. ### ⭐⭐⭐⭐⭐ Good cover *by E***N on 28 July 2020* Good cover , can be used for covering white hair or give the impression of thicker hair ### ⭐⭐⭐⭐⭐ recommended to purchase *by G***E on 26 December 2022* What you see is what u get - recommended to purchase ## Frequently Bought Together - COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - COLOR WOW Raise the Root Thicken + Lift Spray - All-Day Volume for Fine, Flat Hair without dulling color --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.it/products/249319689-root-cover-up-medium-brown-for-women-0-07-oz](https://www.desertcart.it/products/249319689-root-cover-up-medium-brown-for-women-0-07-oz) --- *Product available on Desertcart Italy* *Store origin: IT* *Last updated: 2026-05-08*