--- product_id: 220052377 title: "XP100 Intense Radiance Permanent Hair Colour - 4.0 Medium Brown 100ml" brand: "xp metal detectors" price: "€ 19.74" currency: EUR in_stock: true reviews_count: 8 category: "Xp Metal Detectors" url: https://www.desertcart.it/products/220052377-xp100-intense-radiance-permanent-hair-colour-4-0-medium-brown store_origin: IT region: Italy --- # 40 min develop time 9 essential herbs blend 100% coverage & vivid pigment XP100 Intense Radiance Permanent Hair Colour - 4.0 Medium Brown 100ml **Brand:** xp metal detectors **Price:** € 19.74 **Availability:** βœ… In Stock ## Summary > 🎨 Unlock your signature shade with lasting radiance! ## Quick Answers - **What is this?** XP100 Intense Radiance Permanent Hair Colour - 4.0 Medium Brown 100ml by xp metal detectors - **How much does it cost?** € 19.74 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.it](https://www.desertcart.it/products/220052377-xp100-intense-radiance-permanent-hair-colour-4-0-medium-brown) ## Best For - xp metal detectors enthusiasts ## Why This Product - Trusted xp metal detectors brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Trusted & Tested:** UK-made, dermatologist-approved formula with a 4.6-star rating from 142 happy professionals. - β€’ **Tailored Perfection:** Part of a vast range with 75 shades and 4 developers, ensuring your perfect medium brown match. - β€’ **Effortless Application:** Cream formula with a simple 1:1 mix ratio and 30-40 minute development time for salon-quality results at home. - β€’ **Nature-Infused Radiance:** Rosemary oil and nine essential herbs nourish hair, boosting shine and maintaining optimal hair health. - β€’ **Flawless Coverage, Every Time:** High-quality innovative pigments deliver 100% gray coverage and vibrant, long-lasting color. ## Overview XP100 Intense Radiance Permanent Hair Colour in 4.0 Medium Brown offers 100% gray coverage with high-performance pigments and a nourishing blend of rosemary oil plus nine essential herbs. This UK-made cream formula develops in 30-40 minutes, delivering vibrant, long-lasting color and enhanced shine. With 75 shades and 4 developers available, it’s designed for professional-quality results and optimal hair health. ## Description Product description Product Description Permanent hair colouring cream with 100% covering power, high level direct acting pigments ensure long lasting healthy colours.Directions of UseYou must carry out a patch/skin test: please refer to packaging for full instructions. Wear suitable gloves. Cannot use on persons under 16 years old. Cannot be used to colour eyelashes and eyebrows. Mix ratio: 1:1 Development time: 30-40 minutes Application: Part the hair into sections. Apply the colour using a brush or applicator, starting at the roots and working to the tips. Leave to develop as required. Rinse the hair with water until the water runs clear and shampooLegal Disclaimer You should always read the labels, warnings and instructions provided with the product before you use the product as they may contain more and/or different information than shown on this website. Product packaging will provide you with helpful and important information about how to use the product, cautions and warnings about using the product and the product ingredients which may highlight any sensitivity or allergy concerns.IngredientsAqua (Water), Cetearyl Alcohol, Ceteareth-25, Propylene Glycol, Laureth-2 Phosphate, Cocamide Mea, Ammonium Hydroxide, Cocamidopropyl Betaine, Polyquaternium-7, Ascorbic Acid, Tetrasodium Edta, Sodium Sulfite, Sodium Hydrosulfite, Urtica Dioica (Nettle) Extract, Eucalyptus Globulus Leaf Extract, Helichrysum Italicum Extract, Artemisia Absinthium Extract, Rosmarinus Officinalis (Rosemary) Leaf Oil, Alpha-Isomethyl Ionone, Parfum (Fragrance), P-Phenylenediamine, M-Aminophenol, N-Phenyl-P-Phenylenediamine Sulfate, 4-Amino-2-Hydroxy, 4-Chlororesorcinol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate. Ingredients Aqua (Water), Cetearyl Alcohol, Ceteareth-25, Propylene Glycol, Laureth-2 Phosphate, Cocamide Mea, Ammonium Hydroxide, Cocamidopropyl Betaine, Polyquaternium-7, Ascorbic Acid, Tetrasodium Edta, Sodium Sulfite, Sodium Hydrosulfite, Urtica Dioica (Nettle) Extract, Eucalyptus Globulus Leaf Extract, Helichrysum Italicum Extract, Artemisia Absinthium Extract, Rosmarinus Officinalis (Rosemary) Leaf Oil, Alpha-Isomethyl Ionone, Parfum (Fragrance), P-Phenylenediamine, M-Aminophenol, N-Phenyl-P-Phenylenediamine Sulfate, 4-Amino-2-Hydroxy, 4-Chlororesorcinol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions 1. Carry out a patch/skin test: please refer to packaging for full instructions. 2. Wear suitable gloves. 3. Cannot use on persons under 16 years old. 4. Cannot be used to colour eyelashes and eyebrows. 5. Mix ratio: 1:1 6. Development time: 30-40 minutes 7. Application: Part the hair into sections. Apply the colour using a brush or applicator, starting at the roots and working to the tips. Leave to develop as required. Rinse the hair with water until the water runs clear and shampoo. See more Review: Great product - Repeat purchase. Great quality hair dye. Highly recommend. Review: Hair dye - Easy to apply and the colour stays on for over 4 weeks ## Features - XP, intense shine, permanent hair color 4.0 medium brown. - High quality innovative pigments, provide excellent coverage. - Rosemary oil promotes coverage, shine and optimal condition. - Nine essential herbs to preserve the natural beauty and health of your hair. - The range includes 75 shades and 4 developers. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B076ZQSMDY | | ASIN | B076ZQSMDY | | Benefits | Radiant | | Best Sellers Rank | 5,256 in Beauty ( See Top 100 in Beauty ) 69 in Permanent Hair Colour | | Brand Name | XP Metal Detectors | | Colour | 4.0 Medium Brown | | Container Type | Bottle | | Country Of Origin | United Kingdom | | Country of origin | United Kingdom | | Customer Reviews | 4.6 4.6 out of 5 stars (142) | | Customer reviews | 4.6 4.6 out of 5 stars (142) | | Full Cure Time | 40 Minutes | | Hair Color Permanence | Permanent | | Hair Type | Cream | | Is discontinued by manufacturer | No | | Item Form | Cream | | Manufacturer reference | 160131 | | Material Features | Natural | | Number of Items | 1 | | Package Dimensions | 19.7 x 4.8 x 3.4 cm; 110 g | | Unit Count | 100.0 millilitre | ## Product Details - **Brand:** XP Metal Detectors - **Colour:** 4.0 Medium Brown - **Full cure time:** 40 Minutes - **Hair type:** Cream - **Item form:** Cream - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Bottle - **Product benefits:** Radiant - **Unit count:** 100.0 millilitre ## Images ![XP100 Intense Radiance Permanent Hair Colour - 4.0 Medium Brown 100ml - Image 1](https://m.media-amazon.com/images/I/61XqBsnB0UL.jpg) ## Questions & Answers **Q: Has anyone used the 11.1 super light ash blonde, on bleached hair?** A: Your hair must be seriously bleached for ash tones, at least 2 times if you are not a natural blonde and further purple or pink rinser must be used before applying permanent colour. Try 10.21 instead. It gives cool pinkish platinum and you don't risk green hair **Q: I want to buy dark brown colour,what do i need to buy with it please?? completely new to this system .please help** A: It depends how dark brown? Dark brown for caucasian skin is 5.0 Dark brown for tanned skin is 4.0 If you are super grey natutallt you will want to get 4.00 or 5.00 (the 00 means its an intense colpur and will cover all greys). You need to mix the tube of colour 1:1 with 6% peroxide/ developer. Eg: 50ml 5.0 to 50ml 6% developer. Mix up the right amount for how much you will need for the task in hand Mix it to a smooth consistancy in a non metalic bowl with a tint brush and apply to hair once fully saturated leave for 45mins to develop. Shampoo twice and condition. Goo luck! **Q: Can I use this as a toner with 3% developer?** A: Yes **Q: If I have dark roots will I need to the bleach them first or will this colour lift my roots mixed with a 30 vol developer?** A: Definitely first you need to bleach your roots, specially if they are dark. And after that you can use 11.1 with 30V ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great product *by D***N on 21 February 2026* Repeat purchase. Great quality hair dye. Highly recommend. ### ⭐⭐⭐⭐⭐ Hair dye *by H***J on 2 November 2025* Easy to apply and the colour stays on for over 4 weeks ### ⭐⭐⭐⭐⭐ Needs to be mixed with a developer to get it to work! *by J***T on 25 July 2025* I mix it on a 1:1 basis with a 3% 10vol developer and it works a treat! Covers my pesky greys - I don't have many but the ones I do have are around my hairline and I have my hair up for my job so they are very noticable! Just leave it on for 30 minutes and Bob's your uncle! Easy to apply and very easy to wash out and doesn't leave staining on the skin. ## Frequently Bought Together - XP100 Intense Radiance Permanent Hair Colour - 4.0 Medium Brown 100ml - XP100 Intense Radiance Permanent Hair Colour - 5.0 Light Brown 100ml --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.it/products/220052377-xp100-intense-radiance-permanent-hair-colour-4-0-medium-brown](https://www.desertcart.it/products/220052377-xp100-intense-radiance-permanent-hair-colour-4-0-medium-brown) --- *Product available on Desertcart Italy* *Store origin: IT* *Last updated: 2026-05-13*