Nielsen-Massey Pure Vanilla Bean Paste for Baking and Cooking, 32 Ounce

This vanilla bean paste is a game-changer. I will never go back to regular vanilla extract. Here’s why I’m obsessed: Incredible Flavor and Aroma: The flavor is rich, complex, and delicious. It’s so much more fragrant and flavorful than regular vanilla extract. It elevates everything you put it in. Real Vanilla Bean Specks: You can actually see the tiny vanilla bean specks in the paste, which not only looks beautiful in your recipes but also adds an extra layer of authenticity and quality. No more scraping vanilla bean pods. Easy to Use: You can substitute it 1:1 for vanilla extract. Great Value: While it’s a bit pricier than regular extract, I think the quality makes it. Also, I don’t compare it to buying other vanilla extracts, I compare it to the price and hassle of using real vanilla beans. Try it! You won't be disappointed!

i will never go back to vanilla extra, after using this vanilla past for all my Christmas baking! Concentration and strong smell of vanilla is overwhelmingly wonderful! Extremely high quality, love the thicker consistency and most of all the taste!

I’ll never use extract again. This really ups your game! Even takes coffee to a whole new level!

You will never go back to liquid vanilla extract. This gives so much more depth of flavor.

This is the best Vanilla Bean paste ever. Tasty and consistent.

Best ingredient

I think people are confused as to what this product actually is. Just like an extract is vanilla beans soaked in alcohol and you buy the fluid, this "paste" is vanilla in a substance that is the end product. In this case it's a sugar mixture with natural thickeners. This is not, I repeat NOT pure vanilla caviar. Honestly, it should be painfully obvious based on the price point that this isn't a jar full of pure vanilla beans. If you are looking for thick, pure vanilla beans, I think the best course of action is to buy your own pods and scrape them. However, this is a great way to inexpensively add vanilla beans to a recipe without having to source pods and use them before they go bad. A paste like this allows you to have authentic beans in the cupboard anytime you need them and heck...supplement with a high quality extract if you want to punch up the flavor. That being said, vanilla beans are not a bad investment if you can use them before they dry out or mold. The pod should not be considered waste since it actually has most of the flavor. Scrape and use the beans and steep the pod to get the full effect of delicious beans in your recipes. Make vanilla sugar by burying a scraped pod in white sugar in a sealed container, there are various tips on doing this online. Just buy this product knowing what it is and knowing what you should do if you want a different effect. Bakers going for a true blue vanilla experience might want to use vanilla sugar, beans (or paste) and extract all in one recipe to get the desired depth of flavor. Often times flavors are built in layers and people try to recreate it by using one tool like extract or just paste etc... and end up disappointed. Good luck and happy baking!

I bought this paste to add to my homemade yogurt. I love it! I can now enjoy homemade lactose free vanilla yogurt.

Use this for drinks, cocktails, ice creams, cakes, desserts- can be used on anything. Love the size. Wish the bottle could be a little bigger. Most of my teaspoons were too big to scoop the paste. But still great product

The other day I was baking an almond cake with almond buttercream frosting. This was for a special birthday, so I wanted to use the best quality vanilla-bean paste. All of the (North American) chefs I've ever watched on the Food Network seem to use Nielsen-Massey vanilla products whenever they bake; this appears to be the gold standard. I had a lot of prep to do for this party--including baking the cake/making the frosting! So I bought this via Amazon. The taste didn't disappoint: it's a quality product. However, the price is ridiculous! I paid $42, which is at least 10% higher than ordering it elsewhere online. If you buy this via Amazon, you're paying for the convenience, especially if you have Prime 1-day delivery, as I do. Also, I learned that vanilla-bean paste can replace vanilla extract 1:1 (exactly). So for any baking where you want to really taste the vanilla, buy this. You won't regret it!

Very good quality

I couldn’t believe i was spending $40 on vanilla, but let me tell you it was worth it! Gives the genuine vanilla bean flavour i was looking for in my christmas baking. Also delicious in coffee! Awesome product

Very good